As a leader and expert in product development, growth, architecture and strategy, Anjul currently heads the product and strategy for Ads business at Airtel. After graduating from IIT Bombay, over the past few years, Anjul has built many industry-redefining products in the ad-tech and consumer domain. He has led the Ad & Content growth strategy for various media conglomerates like ZEE, Times of India, etc. while working on a plethora of solutions such as: native and display ads, video ads, ad yield performance, content personalisation, SSAI/DAI: Server-Side Ad Insertion, data modelling/prediction/feedback/reporting, audience data management, ad-blocker, ad-fraud identification, data privacy and more!