Adam leads efforts to leverage Neustar identity, data, and registry assets to drive mobile opportunities for the advertising ecosystem and communications service providers.
Prior to joining Neustar, Adam was VP of Monetization at Zettics where he helped mobile operators monetize their subscriber data. Previously, Adam was SVP of Business Development at Millward Brown Digital (formerly Compete, Inc.). Adam was instrumental in leading key areas of Compete’s business as it grew from a venture backed start up through it being acquired by TNS and then WPP. Prior to joining Compete, Adam held various leadership, research and insights positions at the Yankee Group, InfoTek Research, Strategis Group, and GTE (now part of Verizon Communications). Adam holds an MBA from American University and a BA from the University of North Carolina at Chapel Hill.