The Smarties | MMA

The Smarties

Awards Gala | September 28, 2015

Smarties Gala Emcee, Jason Jones
‘Uncovers the Truth About Mobile…’

Francie Staub
Irwin Gotlieb
Nick Law

Mobile Marketing

Mobile is the most compelling, accurate, and inclusive marketing practice today. In the past few years, mobile has exploded from an afterthought in marketing and advertising budgets to a top priority in every marketer’s campaign. As mobile technology and capabilities advance – creativity, innovation, and impressive results in mobile marketing set the stage for a future of what’s possible. In today’s world, every Moment is Mobile.

Get Recognized, Get Accolades, Go Global

The MMA Smarties Awards is the world’s only global mobile marketing awards program honoring innovation, creativity, and success – highlighting the teams and talent that push the boundaries of mobile marketing to reach and engage with consumers like no other media channel.

Gain recognition worldwide and be counted amongst the best in the mobile marketing community. The Smarties recognizes regional winners (Asia Pacific; Europe, Africa & Middle East; Central & Latin America and North America), country winners (France, Middle East, Spain, South Africa & Turkey), and Global winners in addition to Industry Awards.

You can select from a combination of global, regional and local options. Enter a single campaign in multiple categories. Increase your chances of winning by entering into multiple regions and/or multiple categories, and save!

All great marketing stories employ a mobile marketing strategy. Share your story by entering the MMA Smarties Awards.

Smarties Awards Great Work That Works Smart

Enter Now!

New Categories for 2015

As mobile technology and capabilities advance, and due to an expanding role of mobile in marketing, the MMA is introducing new Smarties categories and has redefined others.

New Category:

Categories Redefined:

Click here for a full list of Smarties Awards categories.

Insights and Tips

Get insights from the Smarties Jury.

Coming soon: Our new interview series with Smarties 2015 Gala host Jason Jones as we look at ‘The Truth Behind the Smarties.’ Episode 1 includes tips from Mobile Marketing Expert, Irwin Gotlieb, Chairman, Group M.


Join us on this year's Smarties Pre-Screening Council.

The Pre-Screening Council is comprised of senior level mobile marketers. The council will judge worldwide entries and then cut them down to an elite group for final judging. The final judging, which consists of regional judging, determines the winners for each country and region. To learn more about Smarties region and country programs, please visit our website.

The Council will view and vote on entries remotely, and will be asked for their time to review a set of entries in early July. There is no conflict with entering The Smarties as well; we make sure no one views their own submissions.

Pre-Screening nominations are due May 8th. A completed application form must be submitted for each candidate. To learn more about the judging process, please see the Eligibility & Rules section here.

Fill out the Pre-Screening Council Nomination Form.

Key Dates

  •   May 22, 2015
    Early Entry Deadline

  •   Jun 23, 2015
    On Time Deadline

  •   Jun 30, 2015
    Extended Deadline
    (price increases by $75)

  •   July - August
    Pre-screening & Final Judging

  •   Sep 28, 2015
    Awards Gala and Winners Announced

Who can Enter & Eligibility

The competition is open to marketers, agencies, and suppliers – including but not limited to – those involved in advertising, media, PR, design and the creative industries. Campaigns/products submitted should be active in the marketplace between June 2014 through June 2015. Entries cannot be made with the prior permission of the client/owner of the rights of the case.

Click here for more information.

Quotes from the Jury

  •   Groundbreaking way to communicate to consumers hard to reach

  •   Ambitious, used technology in an innovative way

  •   Wonderful use of platform, organic

  •   Beautifully executed

  •   Clever, tied in brand tightly

  •   Blew us away, ballsy, impressive

  •   Great use of visuals – very compelling

  •   Concept & product awesome, great case study

  •   A lot of activity, and consumer engagement. Very integrated – at home and in-store

  •   Inspiring. Well done

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