PHD Worldwide

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Campaigns and Awards 2024

Campaign Name	Brand	Advertiser	Agency	Location	Category	Awards Program	Awards Won
OMG! Empowering Together for Instant Impact	OMG	Paragon Technology and Innovation	PHD	Indonesia	Instant Impact / Promotion	Smarties X	Finalist
Autopia	Volkswagen	Volkswagen Group	PHD	Germany	Brand Experience	Smarties Europe	Silver
The Music Hero	Cupra	Volkswagen Group	PHD	Germany	Brand Experience	Smarties Europe	Gold
#ModTheVeg	Knorr	Unilever	PHD	Germany	Social Media Marketing | Gaming, Gamification & E-Sports | Brand Purpose / Activism | Brand Experience	Smarties DACH	Silver (2), Finalist (2)
ALDImania	ALDI	Aldi	PHD	Germany	Brand Experience | WEB 3.0 Technologies Marketing	Smarties DACH	Silver, Bronze
Autopia	Volkswagen	Volkswagen Group	PHD	Germany	Gaming, Gamification & E-Sports | Brand Experience	Smarties DACH	Bronze, Finalist
CUPRA x Padel: Game On!	Cupra	Volkswagen Group	PHD	Germany	Brand Experience | Gaming, Gamification & E-Sports	Smarties DACH	Gold, Silver
The Music Hero	Cupra	Volkswagen Group	PHD	Germany	Brand Experience | Creator / Influencer / Celebrity Marketing	Smarties DACH	Gold, Bronze
Frequency-Adjusted Awareness Score for SQ Enhanced	Singapore Airlines	Government of Singapore	PHD	Indonesia	Programmatic	Smarties Indonesia	Finalist
Harnessing Data and AI for better impact for IM3	Ooredoo	Ooredoo	PHD	Indonesia	WEB 3.0 Technologies Marketing	Smarties Indonesia	Silver
HP - Smart Tank Campaign	Hewlett Packard Enterprise	Hewlett Packard Enterprise	PHD	Indonesia	Real Time Marketing	Smarties Indonesia	Finalist
Kahf : Detik-Detik Berkahf	Kahf	Paragon Technology and Innovation	PHD	Indonesia	Brand Purpose / Activism	Smarties Indonesia	Bronze
Kahf Sunscreen: Triple Protection More Exploration	Kahf	Paragon Technology and Innovation	PHD	Indonesia	Personalization	Smarties Indonesia	Bronze
Redefining men’s skincare, one use at a time	Kahf	Paragon Technology and Innovation	PHD	Indonesia	Real Time Marketing	Smarties Indonesia	Bronze
Riko x Autan: Cara Jitu Tolak Nyamuk, Pakai Autan!	Autan	SC Johnson & Son	PHD	Indonesia	Cross Digital Media Marketing	Smarties Indonesia	Finalist
Shaping Lip Gloss Trend with Global Influencers	Make Over	Paragon Technology and Innovation	PHD	Indonesia	Product and / or Service Launch | Creator / Influencer / Celebrity Marketing	Smarties Indonesia	Finalist (2)
The Foundation of Diversity: No Shade Left Behind	Make Over	Paragon Technology and Innovation	PHD	Indonesia	Diversity? & ?Inclusion	Smarties Indonesia	Bronze
Wardah #TeruskanLangkahBaikmu	Wardah	Paragon Technology and Innovation	PHD	Indonesia	Social Impact Marketing | Diversity? & ?Inclusion | Brand Purpose / Activism	Smarties Indonesia	Silver, Bronze, Finalist
Wardah Glasting Liquid Lip: Everglasting Shine	Wardah	Paragon Technology and Innovation	PHD	Indonesia	Omnichannel Marketing	Smarties Indonesia	Silver
Wardah Impactful Beauty in Qatar	Wardah	Paragon Technology and Innovation	PHD	Indonesia	Brand Purpose / Activism | Diversity? & ?Inclusion	Smarties Indonesia	Finalist (2)
Wardah: The Color Expert	Wardah	Paragon Technology and Innovation	PHD	Indonesia	Personalization	Smarties Indonesia	Gold
#BenimleHaz?rlan - Unilever Ki?isel Bak?m	Unilever	Unilever	PHD	Turkey	Social Media Marketing | Creator / Influencer / Celebrity Marketing | Instant Impact / Promotion	Smarties Turkey	Silver, Bronze, Finalist
“What To Eat in Ramadan?” With Knorr	Knorr	Unilever	PHD	Turkey	Cross Digital Media Marketing | Brand Experience	Smarties Turkey	Finalist (2)
A Media First from OMO Cold Power	OMO	Unilever	PHD	Turkey	Connected TV	Smarties Turkey	Silver
Algida ?le Kazan: End to End Grow Strategy	Algida	Unilever	PHD	Turkey	Instant Impact / Promotion | Data Insights / Contextual Marketing	Smarties Turkey	Bronze, Finalist
Cif ?le Alt?n I??lt?s?	Cif	Unilever	PHD	Turkey	Cross Digital Media Marketing	Smarties Turkey	Gold
Cleaning Fairy	Versuni	Versuni	PHD	Turkey	Innovative Use of AI in Advertising	Smarties Turkey	Finalist
Dove - Auto Content Recognition	Dove	Unilever	PHD	Turkey	Connected TV	Smarties Turkey	Silver
Dove Miracle Recipes	Dove	Unilever	PHD	Turkey	Social Media Marketing	Smarties Turkey	Silver
Knorr Çabuk Gececiler ile Sabaha Kadar Burday?z!	Knorr	Unilever	PHD	Turkey	Product and / or Service Launch	Smarties Turkey	Silver
Power of Personas	Versuni	Versuni	PHD	Turkey	Programmatic	Smarties Turkey	Silver
RETAIL MEDIA 2.0: FUELING ROAS WITH ADVANCED CRM	Unilever	Unilever	PHD	Turkey	Customer Journey Marketing - Lead Generation / CRM	Smarties Turkey	Finalist
RETAIL MEDIA 3.0: GROWTH WITH PERSONALIZATION	Unilever	Unilever	PHD	Turkey	Personalization	Smarties Turkey	Silver
Rexona Clinical Protection	Rexona	Unilever	PHD	Turkey	Personalization | Data Insights / Contextual Marketing	Smarties Turkey	Finalist (2)
Rexona Euro 2024	Rexona	Unilever	PHD	Turkey	Social Media Marketing | Brand Experience	Smarties Turkey	Finalist (2)
Suddenly Cool Off	Versuni	Versuni	PHD	Turkey	Product and / or Service Launch	Smarties Turkey	Finalist
Until Dove Runs Out	Dove	Unilever	PHD	Turkey	Social Media Marketing	Smarties Turkey	Bronze
Up Your Game with Calve!	Calvé	Unilever	PHD	Turkey	Cross Digital Media Marketing	Smarties Turkey	Silver
Sinuberase: Goleando la colitis	Sinuberase	Sanofi	PHD	Mexico	Gaming, Gamification & E-Sports	Smarties Hispanic Latam	Finalist
Enterogermina: Pequeños Testamentos	Enterogermina	Sanofi	PHD	Mexico	Best in Show | Social Impact Marketing	Smarties Hispanic Latam	Gold
Driving Connectivity for Hajj & Umrah Visitors	Mobily	Mobily	PHD	Saudi Arabia	Performance Marketing | Cross Digital Media Marketing | Small Budget, Big Impact	Smarties KSA	Gold, Silver (2)
Welcome To Womanhood	Dove	Unilever	PHD	Saudi Arabia	Brand Purpose / Activism | Diversity  &  Inclusion | Social Impact Marketing	Smarties KSA	Gold (2), Silver
Victory with Valorant	Axe	Unilever	PHD	United Arab Emirates	Gaming, Gamification & E-Sports | Co-branded Marketing	Smarties MENA	Bronze, Finalist
Into The Spotlight	LUX	Unilever	PHD	United Arab Emirates	Diversity & Inclusion | Customer (CX) / User Experience (UX) & Design	Smarties MENA	Bronze, Finalist
CLEAR X League Of Legends	Clear	Unilever	PHD	United Arab Emirates	Gaming, Gamification & E-Sports | Co-branded Marketing	Smarties MENA	Silver, Bronze
Comfort Comfees	Comfort	Unilever	PHD	United Arab Emirates	Product and / or Service Launch | Cross Digital Media Marketing	Smarties MENA	Bronze (2)
Welcome To Womanhood	Dove	Unilever	PHD	Saudi Arabia	Diversity  &  Inclusion | Brand Purpose / Activism | Social Impact Marketing	Smarties MENA	Bronze, Finalist (2)
Rexona Titan	Rexona	Unilever	PHD	United Arab Emirates	Product and / or Service Launch | Omnichannel Marketing | Instant Impact / Promotion	Smarties MENA	Gold (2), Silver
LUX FIFA	LUX	Unilever	PHD	United Arab Emirates	Co-branded Marketing	Smarties MENA	Finalist
GAL GOLD COIN	Glow & Lovely	Unilever	PHD	United Arab Emirates	Instant Impact / Promotion	Smarties MENA	Finalist
Clash Of Greens	Lipton	Unilever	PHD	Egypt	Creator / Influencer / Celebrity Marketing	Smarties MENA	Bronze
Ditch The Glitch	Lipton	Unilever	PHD	Egypt	Social Media Marketing | Cross Digital Media Marketing	Smarties MENA	Silver, Bronze
Driving Connectivity for Hajj & Umrah Visitors	Mobily	Mobily	PHD	Saudi Arabia	Small Budget, Big Impact | Cross Digital Media Marketing	Smarties MEA	Bronze, Finalist
The Future Has Arrived	Al-Futtaim / BYD	Al-Futtaim Group	PHD	United Arab Emirates	Brand Experience | Customer Journey Marketing - Lead Generation / CRM	Smarties MEA	Bronze, Finalist
Comfort Comfees	Comfort	Unilever	PHD	United Arab Emirates	Cross Digital Media Marketing	Smarties MEA	Bronze
Welcome To Womanhood	Dove	Unilever	PHD	Saudi Arabia	Social Impact Marketing | Diversity? & ?Inclusion | Brand Purpose / Activism	Smarties MEA	Silver, Bronze, Finalist
CLEAR X League Of Legends	Clear	Unilever	PHD	United Arab Emirates	Gaming, Gamification & E-Sports | Brand Experience	Smarties MEA	Gold, Finalist
Rexona 72 Hours Protection	Rexona	Unilever	PHD	United Arab Emirates	Product and / or Service Launch | Instant Impact / Promotion	Smarties MEA	Silver, Finalist
Axe x EWC Sponsorship	Axe	Unilever	PHD	United Arab Emirates	Gaming, Gamification & E-Sports	Smarties MEA	Silver
Lifebuoy Ramadan	Lifebuoy	Unilever	PHD	United Arab Emirates	Brand Purpose / Activism	Smarties MEA	Finalist
A Media First from OMO Cold Power	OMO	Unilever	PHD	Turkey	Connected TV	Smarties MEA	Bronze
Cleaning Fairy	Versuni	Versuni	PHD	Turkey	Innovative Use of AI in Advertising | AI-Powered Audience Engagement	Smarties MEA	Silver, Bronze
Power of Personas	Versuni	Versuni	PHD	Turkey	Cross Digital Media Marketing | Programmatic | Personalization | Data Insights / Contextual Marketing	Smarties MEA	Bronze (3), Finalist
Clear Men Euro 2024	Clear	Unilever	PHD	Turkey	Real Time Marketing	Smarties MEA	Finalist
Confessions of uncomplicated men	Clear	Unilever	PHD	Egypt	Personalisation | Social Media Marketing | Creator / Influencer / Celebrity Marketing	Smarties MENA	Finalist (3)