Top Agency Networks Global 2025
PHD Worldwide
Overall rank
#3
Points
1352.1
Awards won
73
Finalists
62
Best in Show
0
Gold
22
Silver
26
Bronze
25
Finalist
62
Campaigns and Awards 2025
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| SAIC Audi Brand Refresh (“The Daniel Wu of Cars”) | SAIC Audi | Government of China | PHD | China | C.Impact Media | Smarties China | Silver |
| Make Over Mastershade | Wardah | Paragon Technology and Innovation | PHD | Indonesia | Diversity and Inclusive Excellence | Smarties APAC | Finalist |
| Audi Q7: Interactive CTV Launch Innovation | Audi | Volkswagen Group | PHD | India | Connected TV | Smarties India | Finalist |
| Best of Skoda | Skoda | Volkswagen Group | PHD | India | Cross Digital Media Marketing | Data Insights / Contextual Marketing | Smarties India | Bronze (2) |
| Skoda Kylaq - Augmented Reality Ad via Print | Skoda | Volkswagen Group | PHD | India | Brand Experience | Smarties India | Finalist |
| Zepto | Zepto | Zepto | PHD | India | Integrated E-commerce Innovation & Live Streaming | Smarties India | Finalist |
| From Spray to Stay: Turning Insecticide Into Life | Baygon | SC Johnson & Son | PHD | Indonesia | Omnichannel Marketing | Smarties Indonesia | Finalist |
| Lactacyd Baby x CoComelon | Lactacyd | Opella | PHD | Indonesia | Product and / or Service Launch | Smarties Indonesia | Bronze |
| Make Over Brow Harmony | Wardah | Paragon Technology and Innovation | PHD | Indonesia | Personalization | Future Forward Technology Marketing | Smarties Indonesia | Finalist (2) |
| Make Over Mastershade | Wardah | Paragon Technology and Innovation | PHD | Indonesia | Personalization | Diversity and Inclusive Excellence | Smarties Indonesia | Silver, Finalist |
| OMG Creators Festival #GirlBossCreations | Oh My Glam | Paragon Technology and Innovation | PHD | Indonesia | O2O / New Retail / Innovative & New Tech Sales Channels | Smarties Indonesia | Finalist |
| Paragon - Beauty Science Technology 2024 | Paragon Technology & Innovation Group | Paragon Technology and Innovation | PHD | Indonesia | Future Forward Technology Marketing | Smarties Indonesia | Silver |
| Wardah - Beauty AI | Wardah | Paragon Technology and Innovation | PHD | Indonesia | AI-Driven Creative Excellence | Customer Journey Marketing - Lead Generation / CRM | Smarties Indonesia | Gold, Finalist |
| Wardah - Colorfit Cushion Re-Launch | Wardah | Paragon Technology and Innovation | PHD | Indonesia | Product and / or Service Launch | Omnichannel Marketing | Smarties Indonesia | Gold, Silver |
| Wardah - Glossicle Peptide Balm Launch | Wardah | Paragon Technology and Innovation | PHD | Indonesia | Real Time Marketing | Smarties Indonesia | Bronze |
| Wardah Menangkan Langkah Kebaikan | Wardah | Paragon Technology and Innovation | PHD | Indonesia | Short or Long Form Video | Smarties Indonesia | Bronze |
| Wardah Serum: TikTok Commerce Meets Clinical Care | Wardah | Paragon Technology and Innovation | PHD | Indonesia | Product and / or Service Launch | Integrated E-commerce Innovation & Live Streaming | Smarties Indonesia | Gold, Finalist |
| #UnlockYourGreenFlag | Knorr | Unilever | PHD | Germany | Brand Experience | Social Media Marketing | Smarties Europe | Silver, Bronze |
| Ice Ice Maybe? With Data, Baby! | Magnum | The Magnum Ice Cream Company | PHD | Germany | Real Time Marketing | Data Insights / Contextual Marketing | Smarties Europe | Gold, Bronze |
| Magnum - Redefining Pleasure through Conversion | Magnum | The Magnum Ice Cream Company | PHD | Turkey | Cross Digital Media Marketing | Connected TV | Instant Impact / Promotion | Smarties Europe | Silver (2), Finalist |
| Making Local Media Uber Contextual | Uber | Uber | PHD | UK | Omnichannel Marketing | Smarties Europe | Silver |
| The Audi Audit - AI Clears the Clutter | Audi | Volkswagen Group | PHD | Germany | Innovative Use of AI in Advertising | AI-Driven Creative Excellence | Smarties Europe | Gold (2) |
| The Redditor Edit | Skoda | Volkswagen Group | PHD | UK | Social Media Marketing | Smarties Europe | Gold |
| The Walking Ads | Volkswagen | Volkswagen Group | PHD | Norway | Real Time Marketing | Gaming, Gamification & E-Sports | Customer Journey Marketing - Lead Generation / CRM | Smarties Europe | Gold, Bronze (2) |
| #UnlockYourGreenFlag | Knorr | Unilever | PHD | Germany | Brand Experience | Social Media Marketing | Smarties DACH | Silver (2) |
| 50 Years of Golf: Legacy meets Gen Zee. | Volkswagen | Volkswagen Group | PHD | Germany | Social Media Marketing | Smarties DACH | Finalist |
| Ice Ice Maybe? With Data, Baby! | Magnum | The Magnum Ice Cream Company | PHD | Germany | Innovative Use of AI in Advertising | Data Insights / Contextual Marketing | Smarties DACH | Gold, Finalist |
| The Audi Audit - AI Clears the Clutter | Audi | Volkswagen Group | PHD | Germany | Customer Journey Marketing - Lead Generation / CRM | Innovative Use of AI in Advertising | Smarties DACH | Gold, Bronze |
| The Mystery Streamer | Uber | Uber | PHD | Germany | Social Media Marketing | Gaming, Gamification & E-Sports | Smarties DACH | Finalist (2) |
| AI.Co Project | Philips | Philips | PHD | Turkey | AI-Powered Audience Engagement | AI-Driven Creative Excellence | Smarties Turkey | Finalist (2) |
| Cif - If You Know It, You’ll Love It | Cif | Unilever | PHD | Turkey | Social Media Marketing | Short or Long Form Video | Smarties Turkey | Bronze (2) |
| Cleaning Dirty Mouths with Cif | Cif | Unilever | PHD | Turkey | Social Media Marketing | Smarties Turkey | Finalist |
| CLEAR EFSANELER TURNUVASI | Clear | Unilever | PHD | Turkey | Brand Experience | Social Media Marketing | Short or Long Form Video | Smarties Turkey | Bronze (2), Finalist |
| Dove Sugar Cookie | Dove | Unilever | PHD | Turkey | Creator / Influencer / Celebrity Marketing | Product and / or Service Launch | Smarties Turkey | Silver, Bronze |
| Magnum - Redefining Pleasure through Conversion | Magnum | The Magnum Ice Cream Company | PHD | Turkey | Instant Impact / Promotion | Real Time Marketing | Data Insights / Contextual Marketing | Connected TV | Smarties Turkey | Gold, Bronze, Finalist (2) |
| Spring Cleaning with Aqua Trio 9000 | Philips | Philips | PHD | Turkey | Cross Digital Media Marketing | Smarties Turkey | Finalist |
| TMICC Nogger x AdCubes In-Scene Campaign | Nogger | The Magnum Ice Cream Company | PHD | Turkey | AI-Driven Creative Excellence | Smarties Turkey | Finalist |
| AI.Co Project | Philips | Philips | PHD | Turkey | Innovative Use of AI in Advertising | AI-Driven Creative Excellence | AI-Powered Audience Engagement | AI-Driven Creative Excellence | Smarties MEA | Silver, Finalist (3) |
| AXE Fine Fragrances | Axe | Unilever | PHD | United Arab Emirates | Brand Experience | Social Media Marketing | Creator / Influencer / Celebrity Marketing | Smarties MEA | Finalist (3) |
| Cleaning Dirty Mouths with Cif | Cif | Unilever | PHD | Turkey | Social Media Marketing | Creator / Influencer / Celebrity Marketing | Social Media Marketing | Smarties MEA | Bronze, Finalist (2) |
| Dove Men+ Care | Dove | Unilever | PHD | United Arab Emirates | Cross Digital Media Marketing | Smarties MEA | Finalist |
| Dove Sugar Cookie | Dove | Unilever | PHD | Turkey | Product and / or Service Launch | Creator / Influencer / Celebrity Marketing | Product and / or Service Launch | Smarties MEA | Silver, Bronze, Finalist |
| Magnum - Redefining Pleasure through Conversion | Magnum | The Magnum Ice Cream Company | PHD | Turkey | Connected TV | Instant Impact / Promotion | Instant Impact / Promotion | Real Time Marketing | Data Insights / Contextual Marketing | Connected TV | Smarties MEA | Gold, Silver, Bronze (2), Finalist (2) |
| Morning Glow, Don't Let It Go | Glow & Lovely | Unilever | PHD | United Arab Emirates | Creator / Influencer / Celebrity Marketing | Smarties MEA | Finalist |
| Rexona SAFF | Rexona | Unilever | PHD | United Arab Emirates | Omnichannel Marketing | Diversity and Inclusive Excellence | Brand Purpose / Activism | Social Impact Marketing | Smarties MEA | Gold, Silver (2), Finalist |
| UV Duo Launch | Glow & Lovely | Unilever | PHD | United Arab Emirates | Cross Digital Media Marketing | Social Media Marketing | Data Insights / Contextual Marketing | Smarties MEA | Finalist (3) |
| Your Coolness Level is 5500 | Philips | Philips | PHD | Turkey | Cross Digital Media Marketing | Smarties MEA | Finalist |
| Axe x EWC Sponsorship | Axe | Unilever | PHD | United Arab Emirates | Brand Experience | Gaming, Gamification & E-Sports | Omnichannel Marketing | Smarties MENA | Silver, Bronze, Finalist |
| CLEAR x EWC | Clear | Unilever | PHD | United Arab Emirates | Gaming, Gamification & E-Sports | Smarties MENA | Finalist |
| Closeup Freshness – Get Closer to Love | Closeup | Unilever | PHD | United Arab Emirates | Customer (CX) / User Experience (UX) & Design | WEB 3.0 Technologies Marketing | Smarties MENA | Bronze, Finalist |
| Closeup White now- White Now Music now | Closeup | Unilever | PHD | United Arab Emirates | AI-Driven Creative Excellence | Smarties MENA | Finalist |
| Comfort Chronicles | Comfort | Unilever | PHD | Saudi Arabia | Creator / Influencer / Celebrity Marketing | Short or Long Form Video | Smarties MENA | Silver, Finalist |
| Comfort Royal Amber Limited Edition | Comfort | Unilever | PHD | United Arab Emirates | Omnichannel Marketing | Integrated E-commerce Innovation & Live Streaming | Smarties MENA | Silver, Finalist |
| Dove Men+ Care | Dove | Unilever | PHD | United Arab Emirates | Cross Digital Media Marketing | Product and / or Service Launch | Smarties MENA | Bronze, Finalist |
| Jif X Scrub Daddy | JIF | The J.M. Smucker Company | PHD | United Arab Emirates | Creator / Influencer / Celebrity Marketing | Smarties MENA | Finalist |
| Mobily Xstream: The Ultimate Entertainment Plan | Mobily | Mobily | PHD | Saudi Arabia | Cross Digital Media Marketing | Smarties MENA | Finalist |
| Sunsilk Arabia x Consumer Intimacy | Sunsilk | Unilever | PHD | United Arab Emirates | Social Media Marketing | Smarties MENA | Finalist |
| The Joy of Cleaning | JIF | The J.M. Smucker Company | PHD | United Arab Emirates | Brand Experience | Smarties MENA | Finalist |
| Comfort Blooming Car | Comfort | Unilever | PHD | Saudi Arabia | Social Media Marketing | Creator / Influencer / Celebrity Marketing | Smarties KSA | Silver (2) |
| Comfort Chronicles | Comfort | Unilever | PHD | Saudi Arabia | Cross Digital Media Marketing | Social Media Marketing | Short or Long Form Video | Smarties KSA | Gold (2), Silver |
| Mobily Xstream: The Ultimate Entertainment Plan | Mobily | Mobily | PHD | Saudi Arabia | Cross Digital Media Marketing | Smarties KSA | Bronze |
| Forever Golf | Volkswagen | Volkswagen Group | PHD | South Africa | Product and / or Service Launch | Smarties Sub-Saharan Africa | Gold |
| Martell Tower | Martell | Pernod Ricard | PHD | Nigeria | Brand Experience | Omnichannel Marketing | Smarties Sub-Saharan Africa | Gold, Silver |
| Cleaning Fairy | Philips | Philips | PHD | Turkey | Innovative Use of AI in Advertising | Smarties X | Finalist |
| How Do You Say Buchanan’s? | Buchanan's | Diageo | PHD | US | Data Insights / Contextual Marketing | Personalization | Smarties X | Finalist (2) |
| Just Joking | Sandy Hook Promise | Sandy Hook Promise | PHD | US | Small Budget, Big Impact | Creator / Influencer / Celebrity Marketing | Smarties X | Gold (2) |
| Making Local Media Uber Contextual | Uber | Uber | PHD | UK | Omnichannel Marketing | Smarties X | Silver |
| Me Feat. Me | Nosotras | Essity | PHD | Chile | AI-Driven Creative Excellence | Diversity and Inclusive Excellence | Smarties X | Bronze, Finalist |
| OMG Creators Festival #GirlBossCreations | Oh My Glam | Paragon Technology and Innovation | PHD | Indonesia | Integrated E-commerce Innovation & Live Streaming | Smarties X | Silver |
| PAK'nRAVE | PAK'nSAVE | Foodstuffs | PHD | New Zealand | Brand Experience | Smarties X | Finalist |
| Paragon - Beauty Science Technology 2024 | Wardah | Paragon Technology and Innovation | PHD | Indonesia | Future Forward Technology Marketing | Smarties X | Finalist |
| Power of Persona | Philips | Philips | PHD | Turkey | Cross Digital Media Marketing | Smarties X | Finalist |
| The Redditor Edit | Skoda | Volkswagen Group | PHD | UK | Social Media Marketing | Product and / or Service Launch | Smarties X | Gold, Silver |
| The Walking Ads | Volkswagen | Volkswagen Group | PHD | Norway | Real Time Marketing | Customer Journey Marketing - Lead Generation / CRM | Gaming, Gamification & E-Sports | Smarties X | Gold (2), Finalist |
| Wardah - Beauty AI | Wardah | Paragon Technology and Innovation | PHD | Indonesia | AI-Powered Audience Engagement | Smarties X | Finalist |