Top Agency Networks - Global 2024
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Mindshare Worldwide
| Overall Rank: | 1 |
| Points: | 1373.2 |
| Awards Won: | 112 |
| Finalist(s) Achieved: | 87 |
| Best in Show(s) Won: | 1 |
| Gold(s) Won: | 30 |
| Silver(s) Won: | 44 |
| Bronze(s) Won: | 37 |
| Region: | Global |
| Network: | WPP |
Campaigns and Awards 2024
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
Kotex fights back period and blood stigmas |
Kotex |
Kimberly-Clark |
Mindshare |
Vietnam |
Brand Purpose / Activism | Creator/ Influencer/ Celebrity |
Smarties APAC |
Gold, Silver |
Dynamic Freshness: Surf's Weather-Tuned |
Surf |
Unilever |
Mindshare |
Vietnam |
Real Time Marketing |
Smarties APAC |
Finalist |
Castrol Pragati Ki Paathshaala |
Castrol |
BP |
Mindshare |
India |
Brand Purpose / Activism | Social Impact Marketing | Social Impact Marketing |
Smarties APAC |
Gold (2), Bronze |
Huggies Skin Perfect: Growth in a Declining Market |
Huggies |
Kimberly-Clark |
Mindshare |
Vietnam |
Cross Digital Media Marketing |
Smarties APAC |
Bronze |
Turning Gameplay into Foreplay |
Durex |
Reckitt |
Mindshare |
China |
Gaming, Gamification & E-Sports |
Smarties APAC |
Silver |
Music of Forest - From Views to Trees |
OMO |
Unilever |
Mindshare |
Vietnam |
Social Media Marketing |
Smarties APAC |
Finalist |
OMO's #DirtDropsBeats: A Symphony of Social Impact |
OMO |
Unilever |
Mindshare |
Vietnam |
Brand Purpose / Activism |
Smarties APAC |
Finalist |
The Comfort Ride |
Comfort |
Unilever |
Mindshare |
Vietnam |
WEB 3.0 Technologies Marketing |
Smarties APAC |
Finalist |
Once drink then Grab-Revitalize nightlife economy |
Grab |
Grab |
Mindshare |
Vietnam |
Short or Long Form Video |
Smarties APAC |
Finalist |
Vaseline: Building Trust in a Data-Driven World |
Vaseline |
Unilever |
Mindshare |
Indonesia |
Programmatic |
Smarties APAC |
Silver |
Multi-Screen Reality drives dividend for Domex |
Domex |
Unilever |
Mindshare |
India |
Gaming, Gamification & E-Sports |
Smarties APAC |
Finalist |
Ghar Ek Mauka Ek |
UltraTech Cement |
Aditya Birla Group |
Mindshare |
India |
Real Time Marketing | Real Time Marketing |
Smarties APAC |
Finalist (2) |
P/S turns brushing into a Metaverse journey |
P/S |
Unilever |
Mindshare |
Vietnam |
Brand Experience | Gaming, Gamification & E-Sports |
Smarties APAC |
Silver, Bronze |
Dove: Revolutionizing Underarm Skincare for All |
Dove |
Unilever |
Mindshare |
Philippines |
Diversity? & ?Inclusion |
Smarties APAC |
Finalist |
Enter Your Radiant Girl Era by Dove Deodorants |
Dove |
Unilever |
Mindshare |
Philippines |
Product and / or Service Launch |
Smarties APAC |
Finalist |
Cream Silk Unlocks Authentic Influence with AI |
Cream Silk |
Unilever |
Mindshare |
Philippines |
Innovative Use of AI in Advertising |
Smarties APAC |
Finalist |
Tapping into Influence: Dove's Creator2Cart |
Dove |
Unilever |
Mindshare |
Philippines |
Short or Long Form Video |
Smarties APAC |
Finalist |
How Dove Dermacare Leveraged Facebook |
Dove |
Unilever |
Mindshare |
Philippines |
Small Budget, Big Impact |
Smarties APAC |
Finalist |
Chat to Cart: Cream Silk Boosts Sari-Sari Sales |
Cream Silk |
Unilever |
Mindshare |
Philippines |
O2O / New Retail / Innovative & New Tech Sales Channels |
Smarties APAC |
Finalist |
Attention is the New Currency |
Dove |
Unilever |
Mindshare |
Philippines |
Data Insights / Contextual Marketing |
Smarties APAC |
Finalist |
#AutisticOutLoud |
Hiki |
Hiki |
Mindshare |
US |
Brand Purpose / Activism |
Smarties X |
Silver |
#Depmoilook - Beauty in every look |
Comfort |
Unilever |
Mindshare |
Vietnam |
Personalization |
Smarties X |
Finalist |
#KeepHerConfident |
Dove |
Unilever |
Mindshare |
US |
Social Impact Marketing | Short or Long Form Video |
Smarties X |
Bronze, Finalist |
As camera eats first Hellmanns delivers AR delight |
Hellmann's |
Unilever |
Mindshare |
India |
WEB 3.0 Technologies Marketing |
Smarties X |
Finalist |
Beyond the Dirt: A Tet Story of Hope |
OMO |
Unilever |
Mindshare |
Vietnam |
Brand Purpose / Activism |
Smarties X |
Finalist |
Castrol MAGNATEC - Gaadi Chalao, Tractor Nahi |
Castrol |
BP |
Mindshare |
India |
Cross Digital Media Marketing | Connected TV | Programmatic |
Smarties X |
Gold, Bronze (2) |
Castrol MAGNATEC - The Bombay Journey |
Castrol |
BP |
Mindshare |
India |
Short or Long Form Video |
Smarties X |
Bronze |
Castrol Pragati Ki Paathshaala |
Castrol |
BP |
Mindshare |
India |
Social Impact Marketing |
Smarties X |
Bronze |
Cementing Democracy - Banega Toh Badhega India |
UltraTech Cement |
Aditya Birla Group |
Mindshare |
India |
Small Budget, Big Impact |
Smarties X |
Finalist |
CIRCUIT BOLEGA TOH SUNEGA INDIA |
Shikhar |
Unilever |
Mindshare |
India |
O2O / New Retail / Innovative & New Tech Sales Channels | Creator / Influencer / Celebrity Marketing | Personalization |
Smarties X |
Bronze, Finalist (2) |
Comfort Baby_Finding the inner child in you |
Comfort |
Unilever |
Mindshare |
Vietnam |
AI-Driven Creative Excellence |
Smarties X |
Finalist |
Comfort Tet Fashion runway |
Comfort |
Unilever |
Mindshare |
Vietnam |
Social Media Marketing | Short or Long Form Video |
Smarties X |
Silver, Finalist |
Dove CROWN x LinkedIn: #BlackHairIsProfessional |
Dove |
Unilever |
Mindshare |
US |
Diversity? & ?Inclusion | Brand Purpose / Activism |
Smarties X |
Gold, Bronze |
Ghar Ek Mauka Ek |
Ultratech Cement |
Aditya Birla Group |
Mindshare |
India |
Real Time Marketing |
Smarties X |
Finalist |
Late-Night Encore |
Haidilao |
Haidilao |
Mindshare |
China |
Instant Impact / Promotion | Omnichannel Marketing |
Smarties X |
Silver, Bronze |
Handwash Reminders |
Lifebuoy |
Unilever |
Mindshare |
India |
Real Time Marketing |
Smarties X |
Finalist |
Maa's Message - A Divine AR Intervention |
Lifebuoy |
Unilever |
Mindshare |
India |
Brand Purpose / Activism | WEB 3.0 Technologies Marketing |
Smarties X |
Silver, Bronze |
Multi-Screen Reality drives dividend for Domex |
Domex |
Unilever |
Mindshare |
India |
Omnichannel Marketing |
Smarties X |
Finalist |
Nutrichoice: The 30Sec Poster |
NutriChoice |
Britannia Industries |
Mindshare |
India |
O2O / New Retail / Innovative & New Tech Sales Channels |
Smarties X |
Finalist |
Once drink then Grab-Revitalize nightlife economy |
Grab |
Grab |
Mindshare |
Vietnam |
Social Impact Marketing | Real Time Marketing | O2O / New Retail / Innovative & New Tech Sales Channels |
Smarties X |
Finalist (3) |
P/S: Dentist Hero - Protecting 15M Vietnamese Kids |
P/S |
Unilever |
Mindshare |
Vietnam |
Creator / Influencer / Celebrity Marketing |
Smarties X |
Finalist |
Snapdragon: Hear the Difference |
Snapdragon |
Qualcomm |
Mindshare |
China |
Innovative Use of AI in Advertising | AI-Powered Audience Engagement |
Smarties X |
Silver, Bronze |
Lullaby Podcast Series |
SOFY |
Unicharm |
Mindshare |
China |
Creator / Influencer / Celebrity Marketing | Brand Experience |
Smarties X |
Silver, Finalist |
Targeting Diabetic One app at a time |
Horlicks |
Unilever |
Mindshare |
India |
Cross Digital Media Marketing | Customer Journey Marketing - Lead Generation / CRM |
Smarties X |
Silver, Bronze |
The Comfort Ride |
Comfort |
Unilever |
Mindshare |
Vietnam |
WEB 3.0 Technologies Marketing |
Smarties X |
Finalist |
Tiny but Mighty - Compress the Best in 1 Toss |
OMO |
Unilever |
Mindshare |
Vietnam |
O2O / New Retail / Innovative & New Tech Sales Channels |
Smarties X |
Finalist |
Turning Gameplay into Foreplay |
Durex |
Reckitt |
Mindshare |
China |
Brand Experience | Gaming, Gamification & E-Sports |
Smarties X |
Gold, Bronze |
Vaseline: AI Magic meets Celebrity Power |
Vaseline |
Unilever |
Mindshare |
Indonesia |
AI-Driven Creative Excellence |
Smarties X |
Bronze |
VIM - Battle of unveiling character |
Vim |
Unilever |
Mindshare |
Germany |
Integrated Ecommerce Innovation & Live Streaming |
Smarties X |
Finalist |
VIM - Fragrance diffused, manner disclosed |
Vim |
Unilever |
Mindshare |
Indonesia |
Brand Experience |
Smarties X |
Finalist |
#AutisticOutLoud |
Hiki |
Hiki |
Mindshare |
US |
Brand Purpose / Activism |
Smarties North America |
Finalist |
#KeepHerConfident |
Dove |
Unilever |
Mindshare |
US |
Social Impact Marketing | Short or Long Form Video |
Smarties North America |
Gold (2) |
Dove CROWN x LinkedIn: #BlackHairIsProfessional |
Dove |
Unilever |
Mindshare |
US |
Brand Purpose / Activism | Diversity? & ?Inclusion | Omnichannel Marketing |
Smarties North America |
Silver (3) |
Gushers’ Black Voices Create: Fashioning Change |
Gushers |
General Mills |
Mindshare |
US |
Creator / Influencer / Celebrity Marketing | Diversity? & ?Inclusion | Social Impact Marketing |
Smarties North America |
Finalist (3) |
Hellmann's Mayo Cat |
Hellmann's |
Unilever |
Mindshare |
US |
Cross Digital Media Marketing | Omnichannel Marketing |
Smarties North America |
Gold, Silver |
The Cost of Beauty |
Dove |
Unilever |
Mindshare |
US |
Social Impact Marketing | Short or Long Form Video |
Smarties North America |
Bronze (2) |
Rhythm of Colors |
Betek Boya |
Nippon Paint |
Mindshare |
Turkey |
Personalization |
Smarties Europe |
Gold |
Crossmedia Data use at its Best |
Deutsche Telekom |
Deutsche Telekom |
Mindshare |
Germany |
Cross Digital Media Marketing |
Smarties DACH |
Finalist |
Every internet needs a home |
congstar |
Deutsche Telekom |
Mindshare |
Germany |
Instant Impact / Promotion |
Smarties DACH |
Finalist |
#ShareWithCare – A message from Ella |
Deutsche Telekom |
Deutsche Telekom |
Mindshare |
Germany |
Brand Purpose / Activism | Innovative Use of AI in Advertising |
Smarties DACH |
Gold (2) |
Against hate speech 3.0 – Power of a comment |
Deutsche Telekom |
Deutsche Telekom |
Mindshare |
Germany |
Social Impact Marketing |
Smarties DACH |
Gold |
EURO 2024 AI Goal Alert: Instant Updates for Fans! |
Deutsche Telekom |
Deutsche Telekom |
Mindshare |
Germany |
Innovative Use of AI in Advertising |
Smarties DACH |
Gold |
Banega Toh Badhega India - AsIndiaBuildsIndiaGrows |
UltraTech Cement |
Aditya Birla Group |
Mindshare |
India |
Connected TV |
Smarties India |
Silver |
Castrol MAGNATEC - Gaadi Chalao, Tractor Nahi |
Castrol |
BP |
Mindshare |
India |
Data Insights / Contextual Marketing | Programmatic | Connected TV |
Smarties India |
Gold (2), Bronze |
Castrol MAGNATEC - The Bombay Journey |
Castrol |
BP |
Mindshare |
India |
Short or Long Form Video |
Smarties India |
Bronze |
Castrol Pragati Ki Paathshaala |
Castrol |
BP |
Mindshare |
India |
Social Impact Marketing |
Smarties India |
Silver |
Cementing A Better India, Banega Toh Badhega India |
UltraTech Cement |
Aditya Birla Group |
Mindshare |
India |
Social Media Marketing |
Smarties India |
Finalist |
Cementing Democracy - Banega Toh Badhega India |
UltraTech Cement |
Aditya Birla Group |
Mindshare |
India |
Small Budget, Big Impact |
Smarties India |
Finalist |
Ghar Ek Mauka Ek |
UltraTech Cement |
Aditya Birla Group |
Mindshare |
India |
Real Time Marketing | Cross Digital Media Marketing |
Smarties India |
Gold, Finalist |
Kellogg's Muesli 12in1 - Power Breakfast |
Kellogg's |
Kellanova |
Mindshare |
India |
Instant Impact / Promotion |
Smarties India |
Finalist |
Maa's Message - A Divine AR Intervention |
Lifebuoy |
Unilever |
Mindshare |
India |
Brand Experience | WEB 3.0 Technologies Marketing |
Smarties India |
Silver, Bronze |
Multi-Screen Reality drives dividend for Domex |
Domex |
Unilever |
Mindshare |
India |
Gaming, Gamification & E-Sports |
Smarties India |
Silver |
Targeting Diabetic One app at a time |
Horlicks |
Unilever |
Mindshare |
India |
Customer Journey Marketing - Lead Generation / CRM |
Smarties India |
Finalist |
#WaktunyaPepsodent: Healthier Smiles for Indonesia |
Pepsodent |
Unilever |
Mindshare |
Indonesia |
Social Impact Marketing | Brand Experience |
Smarties Indonesia |
Finalist (2) |
100 Reason to shine with Sunlight |
Sunlight |
Unilever |
Mindshare |
Indonesia |
AI-Driven Creative Excellence |
Smarties Indonesia |
Silver |
Agen 1000 Sunlight: Empowering Indonesian Women |
Sunlight |
Unilever |
Mindshare |
Indonesia |
Social Impact Marketing |
Smarties Indonesia |
Silver |
Bank Jago:VEVE OEM Ads Fuel Sign-Ups, Transactions |
Bank Jago |
Bank Jago |
Mindshare |
Indonesia |
Customer Journey Marketing - Lead Generation / CRM |
Smarties Indonesia |
Silver |
Clear x GrabAds: No Time for Drama Ketombe Helm |
Clear |
Unilever |
Mindshare |
Indonesia |
Customer Journey Marketing - Lead Generation / CRM |
Smarties Indonesia |
Bronze |
CloseUp: Breaking Barriers & Celebrating Love |
Closeup |
Unilever |
Mindshare |
Indonesia |
Brand Purpose / Activism |
Smarties Indonesia |
Silver |
Dove's Self-Love Drive: Celebrity & Influencers |
Dove |
Unilever |
Mindshare |
Indonesia |
Creator / Influencer / Celebrity Marketing |
Smarties Indonesia |
Silver |
H for Handwashing with Lifebuoy & TotallyAwesome |
Lifebuoy |
Unilever |
Mindshare |
Indonesia |
Gaming, Gamification & E-Sports |
Smarties Indonesia |
Finalist |
Lathering Up Dove - Moisturize Every Generation |
Dove |
Unilever |
Mindshare |
Indonesia |
Personalization |
Smarties Indonesia |
Silver |
Me Time to We Time: Reuniting Families in Ramadan |
Bango |
Unilever |
Mindshare |
Indonesia |
Omnichannel Marketing | AI-Driven Creative Excellence |
Smarties Indonesia |
Bronze, Finalist |
Molto Creates Fresh Contextualization on Mobile |
Molto |
Edita Food Industries |
Mindshare |
Indonesia |
Data Insights / Contextual Marketing |
Smarties Indonesia |
Finalist |
Molto Takes Clothes from Preloved to Reloved |
Molto |
Edita Food Industries |
Mindshare |
Indonesia |
Creator / Influencer / Celebrity Marketing |
Smarties Indonesia |
Finalist |
Pepsodent #SegarDenganHerbal: Alarm Sahur Ramadan |
Pepsodent |
Unilever |
Mindshare |
Indonesia |
Real Time Marketing |
Smarties Indonesia |
Bronze |
Rexona #GlowForIt: Unleashing the Power of Bright |
Rexona |
Unilever |
Mindshare |
Indonesia |
AI-Powered Audience Engagement | Brand Experience |
Smarties Indonesia |
Gold, Silver |
Rexona Delights Football Fans With One Tap |
Rexona |
Unilever |
Mindshare |
Indonesia |
Integrated Ecommerce Innovation & Live Streaming | Omnichannel Marketing |
Smarties Indonesia |
Gold, Finalist |
Rinso #KapsulinAja: Discover Laundry Joy Everyday |
Rinso |
Unilever |
Mindshare |
Indonesia |
Programmatic |
Smarties Indonesia |
Bronze |
Shop the Screen: Vaseline Brings Shop Magic to You |
Vaseline |
Unilever |
Mindshare |
Indonesia |
Integrated Ecommerce Innovation & Live Streaming |
Smarties Indonesia |
Silver |
The AXE-perience: Cross Digital Marketing Win |
AXE |
Unilever |
Mindshare |
Indonesia |
Connected TV | Cross Digital Media Marketing |
Smarties Indonesia |
Silver, Bronze |
TRESemme Hairttractive: Your Personal Hair Advisor |
TRESemme |
Unilever |
Mindshare |
Indonesia |
Customer (CX) / User Experience (UX) & Design |
Smarties Indonesia |
Gold |
Vaseline: AI Magic meets Celebrity Power |
Vaseline |
Unilever |
Mindshare |
Indonesia |
Innovative Use of AI in Advertising |
Smarties Indonesia |
Bronze |
Vaseline: Building Trust in a Data-Driven World |
Vaseline |
Unilever |
Mindshare |
Indonesia |
Programmatic |
Smarties Indonesia |
Finalist |
Wipol Brings Solution for All Weathers on Mobile |
Wipol |
Unilever |
Mindshare |
Indonesia |
Personalization |
Smarties Indonesia |
Finalist |
AR-Mobile Game Enhances Closeup's Brand Visibility |
Closeup |
Unilever |
Mindshare |
Philippines |
Gaming, Gamification & E-Sports |
Smarties Philippines |
Finalist |
Attention is the New Currency |
Dove |
Unilever |
Mindshare |
Philippines |
Innovative Use of AI in Advertising | Programmatic | AI-Powered Audience Engagement |
Smarties Philippines |
Bronze, Finalist (2) |
Beyond the Pageant: Cream Silk Unlocks E-Commerce |
Cream Silk |
Unilever |
Mindshare |
Philippines |
Integrated Ecommerce Innovation & Live Streaming |
Smarties Philippines |
Silver |
Chat to Cart: Cream Silk Boosts Sari-Sari Sales |
Cream Silk |
Unilever |
Mindshare |
Philippines |
O2O / New Retail / Innovative & New Tech Sales Channels |
Smarties Philippines |
Bronze |
Closeup Presents The Closeness Anthem |
Closeup |
Unilever |
Mindshare |
Philippines |
Social Media Marketing |
Smarties Philippines |
Finalist |
Cooking Up Success with K-Drama Magic |
Unilever |
Unilever |
Mindshare |
Philippines |
Short or Long Form Video |
Smarties Philippines |
Gold |
Cream Silk Welcomes its Vitamin Boost Conditioners |
Cream Silk |
Unilever |
Mindshare |
Philippines |
Omnichannel Marketing |
Smarties Philippines |
Bronze |
Dare to Get Closer with Closeup Love Tunes |
Closeup |
Unilever |
Mindshare |
Philippines |
Innovative Use of AI in Advertising |
Smarties Philippines |
Finalist |
Dove: Revolutionizing Underarm Skincare for All |
Dove |
Unilever |
Mindshare |
Philippines |
Diversity? & ?Inclusion | Creator / Influencer / Celebrity Marketing |
Smarties Philippines |
Finalist (2) |
Enter Your Radiant Girl Era by Dove Deodorants |
Dove |
Unilever |
Mindshare |
Philippines |
Product and / or Service Launch |
Smarties Philippines |
Bronze |
Ford Truck Month - Copilot AI |
Ford |
The Ford Motor Company |
Mindshare |
Philippines |
Innovative Use of AI in Advertising |
Smarties Philippines |
Gold |
Kenny Rogers Roasters: Solo Love Club |
Kenny Rogers Roasters |
Berjaya Corporation |
Mindshare |
Philippines |
Omnichannel Marketing | Instant Impact / Promotion |
Smarties Philippines |
Gold, Bronze |
Knorr Reimagines Rainy Day Comfort Food |
Knorr |
Unilever |
Mindshare |
Philippines |
Creator / Influencer / Celebrity Marketing |
Smarties Philippines |
Gold |
Knorr Rekindles Home-Cooking Through Mobile |
Knorr |
Unilever |
Mindshare |
Philippines |
Data Insights / Contextual Marketing |
Smarties Philippines |
Bronze |
Knorr Tinolaoke Challenge with Ninong Ry |
Knorr |
Unilever |
Mindshare |
Philippines |
Omnichannel Marketing |
Smarties Philippines |
Silver |
May Tapang Para Bumangon (Strength to Rise) |
Nescafe |
Nestle |
Mindshare |
Philippines |
AI-Driven Creative Excellence |
Smarties Philippines |
Finalist |
Nescafé Kape’t Bisig |
Nescafe |
Nestle |
Mindshare |
Philippines |
Brand Purpose / Activism | Creator / Influencer / Celebrity Marketing |
Smarties Philippines |
Finalist (2) |
Next-Level Skincare: Unlocking Skincare Expertise |
Pond's |
Unilever |
Mindshare |
Philippines |
Social Media Marketing |
Smarties Philippines |
Silver |
Piloting Beauty Technology with Pond’s S.A.L. |
Pond's |
Unilever |
Mindshare |
Philippines |
Customer Journey Marketing - Lead Generation / CRM |
Smarties Philippines |
Gold |
Pioneering AI Ad-Writing for Search Traffic |
Cleanipedia |
Unilever |
Mindshare |
Philippines |
AI-Driven Creative Excellence |
Smarties Philippines |
Bronze |
Pioneering Content-First Product Launches |
Pond's |
Unilever |
Mindshare |
Philippines |
Cross Digital Media Marketing |
Smarties Philippines |
Silver |
Rebisco Amplifying Merienda Moments with AI |
Rebisco |
Rebisco |
Mindshare |
Philippines |
Programmatic |
Smarties Philippines |
Finalist |
Tapping into Influence: Dove's Creator2Cart |
Dove |
Unilever |
Mindshare |
Philippines |
Short or Long Form Video |
Smarties Philippines |
Finalist |
The Great Garlic Roast Holiday Scratch & Reveal |
Kenny Rogers Roasters |
Berjaya Corporation |
Mindshare |
Philippines |
Gaming, Gamification & E-Sports |
Smarties Philippines |
Silver |
Unilever E-commerce & Mobile Marketing Attribution |
Unilever |
Unilever |
Mindshare |
Philippines |
Integrated Ecommerce Innovation & Live Streaming |
Smarties Philippines |
Finalist |
Unlocking Confidence, One Selfie at a Time |
BeautyHub PRO |
Unilever |
Mindshare |
Philippines |
AI-Powered Audience Engagement |
Smarties Philippines |
Gold |
Friso Momo Partnership |
Friso |
FrieslandCampina |
Mindshare |
Vietnam |
O2O / New Retail / Innovative & New Tech Sales Channels |
Smarties Vietnam |
Finalist |
Grab: Breath Tet into cities' veins |
Grab |
Grab |
Mindshare |
Vietnam |
Diversity? & ?Inclusion |
Smarties Vietnam |
Finalist |
Huggies Skin Perfect: Growth in a Declining Market |
Huggies |
Kimberly-Clark |
Mindshare |
Vietnam |
Cross Digital Media Marketing | Product and / or Service Launch |
Smarties Vietnam |
Gold, Finalist |
Huggies Skin Perfect: No.1 Diaper Social Buzz |
Huggies |
Kimberly-Clark |
Mindshare |
Vietnam |
Creator / Influencer / Celebrity Marketing |
Smarties Vietnam |
Finalist |
Once drink then Grab-Revitalize nightlife economy |
Grab |
Grab |
Mindshare |
Vietnam |
Instant Impact / Promotion | Real Time Marketing | Data Insights / Contextual Marketing |
Smarties Vietnam |
Finalist (3) |
Bahar & Kad?n?n ??i Gücü |
BEKO |
Koç Holding |
Mindshare |
Turkey |
Best in Show | Diversity? & ?Inclusion | Brand Purpose / Activism | Social Impact Marketing |
Smarties Turkey |
Best in Show, Gold, Silver (2) |
Karaca Oscar |
Karaca |
Karaca |
Mindshare |
Turkey |
Product and / or Service Launch |
Smarties Turkey |
Finalist |
Kim Tutar Seni Kazan! |
Nescafe |
Nestle |
Mindshare |
Turkey |
Cross Digital Media Marketing | Connected TV |
Smarties Turkey |
Finalist (2) |
Okey Rötar 31 Aral?k Y?lba?? ?leti?imi |
OKEY |
Eczacibasi Holding |
Mindshare |
Turkey |
Real Time Marketing |
Smarties Turkey |
Finalist |
Rhythm of Colors |
Betek Boya |
Nippon Paint |
Mindshare |
Turkey |
Personalization |
Smarties Turkey |
Finalist |
Kim Tutar Seni Kazan! |
Nescafe |
Nestle |
Mindshare |
Turkey |
Omnichannel Marketing | Cross Digital Media Marketing | Instant Impact / Promotion | Short or Long Form Video |
Smarties MEA |
Silver (2), Finalist (2) |
Rhythm of Colors |
Betek Boya |
Nippon Paint |
Mindshare |
Turkey |
Personalization |
Smarties MEA |
Finalist |
Karaca Oscar |
Karaca |
Karaca |
Mindshare |
Turkey |
Product and / or Service Launch |
Smarties MEA |
Finalist |
Turning Gameplay into Foreplay |
Durex |
Reckitt |
Mindshare |
China |
Gaming, Gamification & E-Sports | Social Impact Marketing |
Smarties China |
Gold, Bronze |
All Roads Lead to Nike Sportchella |
Nike |
Nike |
Mindshare |
China |
Cross Platform - Digital only | CX Marketing |
Smarties China |
Silver (2) |
Late-Night Encore |
Haidilao |
Haidilao |
Mindshare |
China |
Brand Experience |
Smarties China |
Silver |
Snapdragon: Hear the Difference |
Snapdragon |
Qualcomm |
Mindshare |
China |
AI Marketing | Experimental / Innovation Technology |
Smarties China |
Silver (2) |
Lullaby Podcast Series |
Sofy |
Unicharm |
Mindshare |
China |
Social Impact Marketing |
Smarties China |
Bronze |
KFC Chicken for Breakfast |
KFC |
Yum! Brands |
Mindshare |
South Africa |
E-commerce marketing : Social / Influencer Commerce | Impact Media : Omnichannel Integration | Marketing Impact : Product / Service Launch |
Smarties South Africa |
Gold, Silver, Bronze |
KFC Kentucky Town Pretoria |
KFC |
Yum! Brands |
Mindshare |
South Africa |
Impact Media : Omnichannel Integration | Marketing Impact : Promotional Instant Impact |
Smarties South Africa |
Silver, Finalist |