Top Advertisers Global 2025
The Coca-Cola Company
Overall rank
#7
Points
221.6
Awards won
39
Finalists
64
Best in Show
0
Gold
4
Silver
22
Bronze
13
Finalist
64
Campaigns and Awards 2025
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| Flipkart Ads x Thums Up:Hitting it out of the Park | Thums Up | The Coca-Cola Company | Flipkart | India | Gaming, Gamification & E-Sports | Smarties India | Finalist |
| Half Time Coke time | Coca-Cola | The Coca-Cola Company | EssenceMediacom | India | Instant Impact / Promotion | Smarties India | Finalist |
| Thums Up ThunderWheels | EssenceMediacom | Xapads | Thums Up | The Coca-Cola Company | EssenceMediaCom | India | Connected TV | Smarties India | Finalist |
| Thums Up ThunderWheels | EssenceMediacom | Xapads | Thums Up | The Coca-Cola Company | Xapads Media | India | Connected TV | Smarties India | Finalist |
| Your Stage, Your Story | Coke Studio | The Coca-Cola Company | EssenceMediacom | India | Brand Experience | Social Media Marketing | Smarties India | Gold, Finalist |
| Snack, Shout, Score! Ngemil Makin Gokil with Fanta | Fanta | The Coca-Cola Company | EssenceMediacom | Indonesia | Gaming, Gamification & E-Sports | Smarties Indonesia | Finalist |
| Snack, Shout, Score! Ngemil Makin Gokil with Fanta | Fanta | The Coca-Cola Company | Digital Turbine | Indonesia | Gaming, Gamification & E-Sports | Smarties Indonesia | Finalist |
| Coca-Cola Foodmarks Reloaded | Coca-Cola | The Coca-Cola Company | EssenceMediacom | Vietnam | Future Forward Technology Marketing | Personalization | Omnichannel Marketing | Brand Experience | Customer (CX) / User Experience (UX) & Design | Smarties Vietnam | Silver (2), Finalist (3) |
| Coca-Cola Foodmarks Reloaded | Coca-Cola | The Coca-Cola Company | Ogilvy | Vietnam | Future Forward Technology Marketing | Personalization | Omnichannel Marketing | Brand Experience | Customer (CX) / User Experience (UX) & Design | Smarties Vietnam | Silver (2), Finalist (3) |
| Coca-Cola Tet: Let the Food Speak for Your Heart | Coca-Cola | The Coca-Cola Company | EssenceMediacom | Vietnam | Cross Digital Media Marketing | Personalization | Smarties Vietnam | Silver, Bronze |
| Coke Time: Real Magic, in Real Time | Coca-Cola | The Coca-Cola Company | EssenceMediacom | Vietnam | Future Forward Technology Marketing | Smarties Vietnam | Finalist |
| Heat Hacked: Sprite’s Real Time Summer Takeover | Sprite | The Coca-Cola Company | T&A Ogilvy | Vietnam | Instant Impact / Promotion | Omnichannel Marketing | Future Forward Technology Marketing | Data Insights / Contextual Marketing | Smarties Vietnam | Bronze, Finalist (3) |
| Heat Hacked: Sprite’s Real Time Summer Takeover | Sprite | The Coca-Cola Company | EssenceMediacom | Vietnam | Instant Impact / Promotion | Omnichannel Marketing | Future Forward Technology Marketing | Data Insights / Contextual Marketing | Smarties Vietnam | Bronze, Finalist (3) |
| Share a Coke Vietnam | Coca-Cola | The Coca-Cola Company | EssenceMediacom | Vietnam | Customer (CX) / User Experience (UX) & Design | Personalization | Social Media Marketing | Smarties Vietnam | Silver, Finalist (2) |
| Share a Coke Vietnam | Coca-Cola | The Coca-Cola Company | Ogilvy | Vietnam | Customer (CX) / User Experience (UX) & Design | Personalization | Social Media Marketing | Smarties Vietnam | Silver, Finalist (2) |
| Crafted by AI: The Daha Daha New User Acquisition | Daha Daha | The Coca-Cola Company | Essencemediacom | Turkey | Innovative Use of AI in Advertising | Smarties Europe | Finalist |
| Gamified Growth: Daha Daha Loyalty Engine | Daha Daha | The Coca-Cola Company | Kaizen Technology | Turkey | Instant Impact / Promotion | Smarties Europe | Finalist |
| Share a Coke Turkey | Coca-Cola | The Coca-Cola Company | EssenceMediacom | Turkey | AI-Driven Creative Excellence | Data Insights / Contextual Marketing | Personalization | Smarties Europe | Silver (2), Bronze |
| Sprite Summer | Sprite | The Coca-Cola Company | EssenceMediacom | Turkey | Real Time Marketing | Smarties Europe | Finalist |
| Bubbledım | Cappy Bubble | The Coca-Cola Company | Studio X | Turkey | Omnichannel Marketing | Smarties Turkey | Finalist |
| Bubbledım | Cappy Bubble | The Coca-Cola Company | Ogilvy 4129 | Turkey | Omnichannel Marketing | Smarties Turkey | Finalist |
| Cappy Bubble | Cappy Bubble | The Coca-Cola Company | Essencemediacom | Turkey | Product and / or Service Launch | Social Media Marketing | Smarties Turkey | Bronze, Finalist |
| Crafted by AI: The Daha Daha New User Acquisition | Daha Daha | The Coca-Cola Company | Essencemediacom | Turkey | AI-Driven Creative Excellence | AI-Powered Audience Engagement | Innovative Use of AI in Advertising | Smarties Turkey | Silver, Bronze, Finalist |
| Gamified Growth: Daha Daha Loyalty Engine | Daha Daha | The Coca-Cola Company | Kaizen Technology | Turkey | Instant Impact / Promotion | Gaming, Gamification & E-Sports | Smarties Turkey | Finalist (2) |
| Share a Coke Turkey | Coca-Cola | The Coca-Cola Company | Essencemediacom | Turkey | Omnichannel Marketing | Data Insights / Contextual Marketing | Personalization | Personalization | Innovative Use of AI in Advertising | AI-Driven Creative Excellence | Smarties Turkey | Silver, Bronze, Finalist (4) |
| Sprite Summer | Sprite | The Coca-Cola Company | Essencemediacom | Turkey | Real Time Marketing | Smarties Turkey | Finalist |
| Celebridade por um gole | Coca-Cola | The Coca-Cola Company | Ogilvy | Brazil | Marketing em redes sociais (Social Media Marketing) | Baixo orçamento × alto impacto (Small Budget, Big Impact) | Smarties Brazil | Finalist (2) |
| Re-possessão Fanta Beetlejuice | Fanta | The Coca-Cola Company | Ogilvy | Brazil | Marketing com tecnologias emergentes (Future Forward Technology Marketing) | Smarties Brazil | Bronze |
| Cappy Bubble | Cappy Bubble | The Coca-Cola Company | EssenceMediacom | Turkey | Omnichannel Marketing | Product and / or Service Launch | Smarties MEA | Silver, Finalist |
| Crafted by AI: The Daha Daha New User Acquisition | Daha Daha | The Coca-Cola Company | EssenceMediacom | Turkey | Innovative Use of AI in Advertising | AI-Driven Creative Excellence | AI-Powered Audience Engagement | Innovative Use of AI in Advertising | Smarties MEA | Silver, Bronze (2), Finalist |
| Gamified Growth: Daha Daha Loyalty Engine | Daha Daha | The Coca-Cola Company | Kaizen Technology | Turkey | Instant Impact / Promotion | Instant Impact / Promotion | Gaming, Gamification & E-Sports | Smarties MEA | Finalist (3) |
| Share a Coke Turkey | Coca-Cola | The Coca-Cola Company | EssenceMediacom | Turkey | Brand Experience | Omnichannel Marketing | Customer (CX) / User Experience (UX) & Design | Personalization | AI-Driven Creative Excellence | Data Insights / Contextual Marketing | Personalization | Data Insights / Contextual Marketing | Personalization | | Smarties MEA | Gold, Silver (4), Bronze, Finalist (7) |
| Move Over Algorithms, There's a New AI in Town | Coca-Cola | The Coca-Cola Company | EssenceMediacom | United Arab Emirates | Innovative Use of AI in Advertising | Smarties MENA | Finalist |
| Victory tastes better with Coke. Are you in? | Coca-Cola | The Coca-Cola Company | Smartifai | Saudi Arabia | Gaming, Gamification & E-Sports | Real Time Marketing | Smarties MENA | Finalist (2) |
| Victory tastes better with Coke. Are you in? | Coca-Cola | The Coca-Cola Company | Smartifai | Saudi Arabia | Gaming, Gamification & E-Sports | Personalization | Real Time Marketing | Smarties KSA | Silver, Finalist (2) |
| Coca- Cola: Project 2035 | Coca-Cola | The Coca-Cola Company | WPP Media | South Africa | Data Insights / Contextual Marketing | Programmatic | Smarties Sub-Saharan Africa | Finalist (2) |
| Share a Coke South Africa | Coca-Cola | The Coca-Cola Company | WPP Media | South Africa | Integrated E-commerce Innovation & Live Streaming | Creator / Influencer / Celebrity Marketing | Smarties Sub-Saharan Africa | Bronze, Finalist |
| Coca-Cola: Christmas | Coca-Cola | The Coca-Cola Company | WPP Media | South Africa | AI-Powered Audience Engagement | Smarties Sub-Saharan Africa | Finalist |
| Coke Studio | Coke Studio | The Coca-Cola Company | Offlimit Communications | South Africa | Brand Experience | Smarties South Africa | Bronze |
| Coca-Cola Foodmarks Reloaded | Coca-Cola | The Coca-Cola Company | EssenceMediacom | Vietnam | O2O / New Retail / Innovative & New Tech Sales Channels | Cross Digital Media Marketing | Customer (CX) / User Experience (UX) & Design | Smarties X | Gold, Silver (2) |
| Coca-Cola Foodmarks Reloaded | Coca-Cola | The Coca-Cola Company | Ogilvy | Vietnam | O2O / New Retail / Innovative & New Tech Sales Channels | Cross Digital Media Marketing | Customer (CX) / User Experience (UX) & Design | Smarties X | Gold, Silver (2) |
| Coca-Cola Tet: Let the Food Speak for Your Heart | Coca-Cola | The Coca-Cola Company | EssenceMediacom | Vietnam | Cross Digital Media Marketing | Smarties X | Finalist |
| Share a Coke Vietnam | Coca-Cola | The Coca-Cola Company | Ogilvy | Vietnam | Brand Experience | Personalization | Smarties X | Finalist (2) |