Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
| Rank | Brand | Industry | Region | Points |
|---|---|---|---|---|
| 1 | McDonald's | Retail | Global | 247.3 |
| 2 | KFC | Retail | Global | 229.5 |
| 3 | Coca-Cola | Soft Drinks | Global | 194.0 |
| 4 | P/S | Toiletries & Cosmetics | Global | 177.3 |
| 5 | Turkcell | Telecoms & Utilities | Global | 175.3 |
| 6 | Nike | Clothing & Accessories | Global | 164.1 |
| 7 | Vodafone | Telecoms & Utilities | Global | 139.7 |
| 8 | Biti's Kids | Retail | Global | 134.1 |
| 9 | Burger King | Retail | Global | 130.8 |
| 10 | Lifebuoy | Toiletries & Cosmetics | Global | 128.1 |
| 11 | Google Search | Technology & Electronics | Global | 124.4 |
| 12 | Doritos | Food | Global | 122.4 |
| 13 | Mirinda | Soft Drinks | Global | 108.1 |
| 14 | Cornetto | Food | Global | 107.6 |
| 15 | Lay's | Food | Global | 107.4 |
| 16 | Dimes | Soft Drinks | Global | 107.2 |
| 17 | Meesho | Retail | Global | 105.3 |
| 18 | Akbank | Financial Services | Global | 99.2 |
| 19 | İşbank | Financial Services | Global | 97.8 |
| 20 | Pepsi | Soft Drinks | Global | 93.6 |
| 21 | Denizbank fastPay | Financial Services | Global | 92.7 |
| 22 | Mastercard | Financial Services | Global | 90.9 |
| 23 | Otees | Food | Global | 87.7 |
| 23 | T-Mobile | Telecoms & Utilities | Global | 87.7 |
| 25 | LegalWise | Financial Services | Global | 86.7 |
| 26 | Cadillac | Automotive | Global | 82.7 |
| 27 | RAKBANK | Financial Services | Global | 82.4 |
| 28 | Heineken | Alcoholic Drinks | Global | 80.8 |
| 29 | Akbank Sanat | Leisure & Entertainment | Global | 78.4 |
| 30 | Google Shopping | Technology & Electronics | Global | 75.3 |
| 31 | Samsung Galaxy | Technology & Electronics | Global | 75.0 |
| 32 | Knorr | Food | Global | 74.5 |
| 33 | Wall's | Food | Global | 74.4 |
| 34 | Güd | Household & Domestic | Global | 74.3 |
| 35 | Castrol | Automotive | Global | 74.1 |
| 36 | Huawei | Technology & Electronics | Global | 73.3 |
| 37 | Presidential Candidate 01: Jokowi-Amin | Non-profit, public sector & education | Global | 71.4 |
| 38 | Chipotle | Retail | Global | 67.7 |
| 39 | Shell Advance | Automotive | Global | 67.6 |
| 40 | sahibinden.com | Retail | Global | 65.9 |
| 41 | Nescafé 3in1 | Soft Drinks | Global | 65.6 |
| 42 | Tinkies | Food | Global | 64.0 |
| 43 | Migros | Retail | Global | 61.9 |
| 44 | Etisalat | Telecoms & Utilities | Global | 61.8 |
| 45 | Durex | Pharma & Healthcare | Global | 58.4 |
| 45 | Fuze Tea | Soft Drinks | Global | 58.4 |
| 47 | Google Duo | Technology & Electronics | Global | 56.4 |
| 48 | Nutella | Food | Global | 55.0 |
| 49 | Aditya Birla Capital Health Insurance | Financial Services | Global | 54.4 |
| 49 | Racold | Household & Domestic | Global | 54.4 |
| 51 | Sprite | Soft Drinks | Global | 52.8 |
| 52 | Pizza Pizza | Retail | Global | 52.7 |
| 53 | Fanta | Soft Drinks | Global | 52.5 |
| 54 | 7up | Soft Drinks | Global | 52.3 |
| 55 | Grupo Dignidade | Non-profit, public sector & education | Global | 50.3 |
| 56 | Aldi | Retail | Global | 49.9 |
| 57 | Renault | Automotive | Global | 49.8 |
| 58 | Rexona | Toiletries & Cosmetics | Global | 49.6 |
| 59 | Signal | Toiletries & Cosmetics | Global | 49.3 |
| 60 | Closeup | Toiletries & Cosmetics | Global | 49.2 |
| 61 | FOX | Media & Publishing | Global | 48.5 |
| 62 | NESCAFÉ Smoovlatté | Soft Drinks | Global | 47.0 |
| 63 | MINI | Automotive | Global | 45.6 |
| 64 | Walt Disney | Media & Publishing | Global | 45.3 |
| 65 | Garanti BBVA | Financial Services | Global | 45.1 |
| 66 | Horlicks | Pharma & Healthcare | Global | 44.4 |
| 66 | ZaloPay | Financial Services | Global | 44.4 |
| 68 | OMO | Household & Domestic | Global | 43.2 |
| 69 | Anlene | Soft Drinks | Global | 41.6 |
| 70 | Almari | Food | Global | 41.2 |
| 70 | Chupa Chups | Food | Global | 41.2 |
| 70 | Pizza Hut | Retail | Global | 41.2 |
| 73 | Hellmann's Mayonnaise | Food | Global | 41.1 |
| 74 | EF English Live | Non-profit, public sector & education | Global | 40.6 |
| 74 | Government of Buenos Aires | Non-profit, public sector & education | Global | 40.6 |
| 76 | Biogen | Pharma & Healthcare | Global | 40.0 |
| 76 | Gameloft | Technology & Electronics | Global | 40.0 |
| 76 | Google Assistant | Technology & Electronics | Global | 40.0 |
| 76 | Lassa | Automotive | Global | 40.0 |
| 76 | Sony Pictures | Media & Publishing | Global | 40.0 |
| 76 | Universal Pictures | Media & Publishing | Global | 40.0 |
| 82 | Honey Nut Cheerios | Food | Global | 37.1 |
| 83 | Revive | Soft Drinks | Global | 36.4 |
| 83 | Samsonite | Clothing & Accessories | Global | 36.4 |
| 83 | Tata Chemicals | Business & Industrial | Global | 36.4 |
| 86 | Avon | Toiletries & Cosmetics | Global | 36.2 |
| 87 | Philips | Technology & Electronics | Global | 36.0 |
| 88 | GB Grace | Food | Global | 34.1 |
| 89 | Sensodyne | Toiletries & Cosmetics | Global | 33.9 |
| 90 | Shopee | Retail | Global | 32.8 |
| 90 | WildAid/Change Vietnam | Non-profit, public sector & education | Global | 32.8 |
| 90 | YouTube Go | Media & Publishing | Global | 32.8 |
| 93 | SBT | Media & Publishing | Global | 32.5 |
| 93 | Tulipán | Pharma & Healthcare | Global | 32.5 |
| 95 | Amazon | Retail | Global | 32.4 |
| 95 | Bobbi Brown | Toiletries & Cosmetics | Global | 32.4 |
| 97 | Asian Paints | Household & Domestic | Global | 32.0 |
| 97 | Axe | Toiletries & Cosmetics | Global | 32.0 |
| 97 | HIT | Pharma & Healthcare | Global | 32.0 |
| 97 | Sendo | Retail | Global | 32.0 |
| 97 | Wyeth Nutrition | Food | Global | 32.0 |
| 102 | bubly | Soft Drinks | Global | 30.0 |
| 102 | Movistar | Telecoms & Utilities | Global | 30.0 |
| 102 | Tuenti | Telecoms & Utilities | Global | 30.0 |
| 105 | Kia | Automotive | Global | 29.1 |
| 106 | Telfast | Pharma & Healthcare | Global | 28.9 |
| 107 | Asian Games | Leisure & Entertainment | Global | 28.4 |
| 107 | Colorbond | Business & Industrial | Global | 28.4 |
| 107 | Grofers | Retail | Global | 28.4 |
| 107 | Tanishq | Clothing & Accessories | Global | 28.4 |
| 111 | HDFC Bank | Financial Services | Global | 28.0 |
| 111 | MTV | Media & Publishing | Global | 28.0 |
| 111 | Pond's | Toiletries & Cosmetics | Global | 28.0 |
| 111 | Quaker Oats | Food | Global | 28.0 |
| 111 | Shackleton | Business & Industrial | Global | 28.0 |
| 116 | HsuFuChi | Food | Global | 26.4 |
| 117 | BMW | Automotive | Global | 25.6 |
| 117 | Hellmann's | Food | Global | 25.6 |
| 117 | Samaritan | Non-profit, public sector & education | Global | 25.6 |
| 117 | Telekom Deutschland | Telecoms & Utilities | Global | 25.6 |
| 117 | The Shelter Pet Project | Non-profit, public sector & education | Global | 25.6 |
| 122 | Pharmaton | Pharma & Healthcare | Global | 25.1 |
| 123 | Raid | Household & Domestic | Global | 24.7 |
| 123 | Sunwhite | Food | Global | 24.7 |
| 125 | Foxtel Cricket | Media & Publishing | Global | 24.4 |
| 126 | Excedrin | Pharma & Healthcare | Global | 24.3 |
| 127 | adidas | Clothing & Accessories | Global | 24.0 |
| 127 | Asian Paints Royale Atmos | Household & Domestic | Global | 24.0 |
| 127 | Cabify | Travel, Transport & Tourism | Global | 24.0 |
| 127 | Cleanipedia.com | Household & Domestic | Global | 24.0 |
| 127 | Clear Men | Toiletries & Cosmetics | Global | 24.0 |
| 127 | Dove | Toiletries & Cosmetics | Global | 24.0 |
| 127 | El PaÃs | Media & Publishing | Global | 24.0 |
| 127 | GoodKnight | Household & Domestic | Global | 24.0 |
| 127 | Nespray | Food | Global | 24.0 |
| 127 | Pepsi Max | Soft Drinks | Global | 24.0 |
| 127 | Scottish Leader | Alcoholic Drinks | Global | 24.0 |
| 127 | Turkish Airlines | Travel, Transport & Tourism | Global | 24.0 |
| 139 | Neutrogena | Toiletries & Cosmetics | Global | 21.0 |
| 140 | Careem | Travel, Transport & Tourism | Global | 20.8 |
| 141 | Nissan | Automotive | Global | 20.6 |
| 142 | Clear | Toiletries & Cosmetics | Global | 20.4 |
| 142 | LG | Technology & Electronics | Global | 20.4 |
| 144 | Rappi | Retail | Global | 20.3 |
| 144 | Yemekte Keyif Var | Retail | Global | 20.3 |
| 146 | Abreva | Pharma & Healthcare | Global | 20.0 |
| 146 | Airtel | Telecoms & Utilities | Global | 20.0 |
| 146 | Friso | Food | Global | 20.0 |
| 146 | Google Photos | Technology & Electronics | Global | 20.0 |
| 146 | Kingfisher | Alcoholic Drinks | Global | 20.0 |
| 146 | Koctas | Retail | Global | 20.0 |
| 146 | MTN DEW AMP GAME FUEL | Soft Drinks | Global | 20.0 |
| 146 | Petrol Ofisi | Automotive | Global | 20.0 |
| 154 | Stage Stores | Retail | Global | 18.5 |
| 155 | Miller Genuine Draft | Alcoholic Drinks | Global | 18.0 |
| 156 | Globe Studios | Media & Publishing | Global | 17.6 |
| 157 | Coca-Cola Light Test | Soft Drinks | Global | 17.1 |
| 157 | TUMS | Pharma & Healthcare | Global | 17.1 |
| 159 | Yapı Kredi | Financial Services | Global | 16.5 |
| 160 | Carl's Jr. | Retail | Global | 16.2 |
| 160 | Finish | Household & Domestic | Global | 16.2 |
| 162 | Banco Bilbao Vizcaya Argentaria | Financial Services | Global | 16.0 |
| 162 | Bear Brand | Soft Drinks | Global | 16.0 |
| 162 | Castrol Magnatec | Automotive | Global | 16.0 |
| 162 | Change Vietnam | Non-profit, public sector & education | Global | 16.0 |
| 162 | Dancow FortiGro | Food | Global | 16.0 |
| 162 | Klinc | Financial Services | Global | 16.0 |
| 162 | Liberty | Financial Services | Global | 16.0 |
| 162 | Nivea | Toiletries & Cosmetics | Global | 16.0 |
| 162 | OBH Combi | Pharma & Healthcare | Global | 16.0 |
| 162 | Otrivin | Pharma & Healthcare | Global | 16.0 |
| 162 | RocoMamas | Retail | Global | 16.0 |
| 162 | Strongbow | Alcoholic Drinks | Global | 16.0 |
| 162 | Thums UP | Soft Drinks | Global | 16.0 |
| 162 | Too Yumm! | Food | Global | 16.0 |
| 162 | VakifBank | Financial Services | Global | 16.0 |
| 162 | Zwitsal Baby Shampoo | Toiletries & Cosmetics | Global | 16.0 |
| 178 | Anmum | Food | Global | 14.4 |
| 179 | Budweiser | Alcoholic Drinks | Global | 13.2 |
| 180 | Google Translate | Technology & Electronics | Global | 12.8 |
| 180 | Radiant | Media & Publishing | Global | 12.8 |
| 180 | Travel Texas | Travel, Transport & Tourism | Global | 12.8 |
| 183 | Beefeater | Alcoholic Drinks | Global | 12.2 |
| 183 | Brahma | Alcoholic Drinks | Global | 12.2 |
| 183 | Devassa | Alcoholic Drinks | Global | 12.2 |
| 183 | Orloff / Ballantine's | Alcoholic Drinks | Global | 12.2 |
| 183 | Panditas | Food | Global | 12.2 |
| 183 | RaÃzen | Automotive | Global | 12.2 |
| 189 | Carling Black Label | Alcoholic Drinks | Global | 12.0 |
| 189 | Circle K | Retail | Global | 12.0 |
| 189 | Dhani | Financial Services | Global | 12.0 |
| 189 | Fair & Lovely | Toiletries & Cosmetics | Global | 12.0 |
| 189 | FirstCheck | Automotive | Global | 12.0 |
| 189 | Goibibo | Travel, Transport & Tourism | Global | 12.0 |
| 189 | Grab | Travel, Transport & Tourism | Global | 12.0 |
| 189 | HDFC Life | Financial Services | Global | 12.0 |
| 189 | Similac | Food | Global | 12.0 |
| 189 | Sting | Soft Drinks | Global | 12.0 |
| 189 | Telecoming | Technology & Electronics | Global | 12.0 |
| 200 | Klondike | Food | Global | 10.0 |
| 200 | Mercado Libre | Retail | Global | 10.0 |
| 200 | Miami International Airport / Florida Power & Light Services | Travel, Transport & Tourism | Global | 10.0 |
| 200 | Paramount Pictures: Dora and the Lost City of Gold | Media & Publishing | Global | 10.0 |
| 200 | Popsicle | Food | Global | 10.0 |
| 205 | Jinlingguan | Soft Drinks | Global | 8.8 |
| 205 | Sunsilk | Toiletries & Cosmetics | Global | 8.8 |
| 207 | Ad Council | Non-profit, public sector & education | Global | 8.5 |
| 207 | Firehouse Subs | Retail | Global | 8.5 |
| 207 | Gas-X | Pharma & Healthcare | Global | 8.5 |
| 207 | Swiss International Airlines | Travel, Transport & Tourism | Global | 8.5 |
| 207 | Toyota | Automotive | Global | 8.5 |
| 207 | Universal Kids American Ninja Warrior Junior | Media & Publishing | Global | 8.5 |
| 213 | Standard Bank | Financial Services | Global | 8.3 |
| 214 | Expo2020 | Travel, Transport & Tourism | Global | 8.2 |
| 215 | Cervejaria Ambev | Alcoholic Drinks | Global | 8.1 |
| 215 | Johnson's Baby | Toiletries & Cosmetics | Global | 8.1 |
| 215 | Listerine | Toiletries & Cosmetics | Global | 8.1 |
| 215 | Lubriderm | Toiletries & Cosmetics | Global | 8.1 |
| 215 | MINISO | Retail | Global | 8.1 |
| 215 | Tramontina | Household & Domestic | Global | 8.1 |
| 221 | All Gold | Food | Global | 8.0 |
| 221 | Amazon Prime Video | Media & Publishing | Global | 8.0 |
| 221 | American Tourister | Clothing & Accessories | Global | 8.0 |
| 221 | AXA Financial | Financial Services | Global | 8.0 |
| 221 | Bank Mandiri | Financial Services | Global | 8.0 |
| 221 | Capfin | Financial Services | Global | 8.0 |
| 221 | Colors | Media & Publishing | Global | 8.0 |
| 221 | Dogus Bilgi İslem ve Teknoloji Hizmetleri A.S. | Technology & Electronics | Global | 8.0 |
| 221 | FE Credit | Financial Services | Global | 8.0 |
| 221 | Godrej Properties | Business & Industrial | Global | 8.0 |
| 221 | Google Station | Technology & Electronics | Global | 8.0 |
| 221 | Hillside Beach Club | Travel, Transport & Tourism | Global | 8.0 |
| 221 | Indiabulls | Financial Services | Global | 8.0 |
| 221 | Istanbul Cerrahi Hospital | Pharma & Healthcare | Global | 8.0 |
| 221 | MultiChoice | Media & Publishing | Global | 8.0 |
| 221 | Oreo | Food | Global | 8.0 |
| 221 | Pernod Ricard | Alcoholic Drinks | Global | 8.0 |
| 221 | Procter & Gamble | Toiletries & Cosmetics | Global | 8.0 |
| 221 | Renault Kwid | Automotive | Global | 8.0 |
| 221 | Retroviral | Business & Industrial | Global | 8.0 |
| 221 | Road Accident Fund | Non-profit, public sector & education | Global | 8.0 |
| 221 | Royal Challenge Sports Drink | Soft Drinks | Global | 8.0 |
| 221 | Saints Wines | Alcoholic Drinks | Global | 8.0 |
| 221 | Samsung Mobile | Technology & Electronics | Global | 8.0 |
| 221 | Vicinity Media | Business & Industrial | Global | 8.0 |
| 221 | Vodafone Idea Limited | Telecoms & Utilities | Global | 8.0 |
| 247 | AXN | Media & Publishing | Global | 5.0 |
| 247 | Swimco | Retail | Global | 5.0 |
| 247 | Yapi Kredi | Financial Services | Global | 5.0 |
| 250 | Unilever | Toiletries & Cosmetics | Global | 4.4 |
| 251 | Love Beauty and Planet | Toiletries & Cosmetics | Global | 4.3 |
| 251 | Performance Native | Technology & Electronics | Global | 4.3 |
| 251 | Rituals | Toiletries & Cosmetics | Global | 4.3 |
| 251 | South African Tourism | Travel, Transport & Tourism | Global | 4.3 |
| 251 | TD Ameritrade | Financial Services | Global | 4.3 |
| 256 | Congresso em Foco | Media & Publishing | Global | 4.1 |
| 256 | QuickBooks | Business & Industrial | Global | 4.1 |
| 256 | Uber | Travel, Transport & Tourism | Global | 4.1 |
| 259 | Algida Boom Boom | Food | Global | 4.0 |
| 259 | Arçelik | Technology & Electronics | Global | 4.0 |
| 259 | Auto2000 | Automotive | Global | 4.0 |
| 259 | Beaulis | Toiletries & Cosmetics | Global | 4.0 |
| 259 | Benadryl | Pharma & Healthcare | Global | 4.0 |
| 259 | Biti's Woman | Retail | Global | 4.0 |
| 259 | Brooke Bond Red Label | Soft Drinks | Global | 4.0 |
| 259 | Cadbury | Food | Global | 4.0 |
| 259 | Dettol | Household & Domestic | Global | 4.0 |
| 259 | Dischem | Pharma & Healthcare | Global | 4.0 |
| 259 | Emina | Toiletries & Cosmetics | Global | 4.0 |
| 259 | Enfagrow A+ | Food | Global | 4.0 |
| 259 | Ensure Gold with HMB | Food | Global | 4.0 |
| 259 | Eti Ahenk | Food | Global | 4.0 |
| 259 | Foxtrot Six - Rapid Eye | Media & Publishing | Global | 4.0 |
| 259 | FreshStop | Retail | Global | 4.0 |
| 259 | Godrej Nest | Business & Industrial | Global | 4.0 |
| 259 | Golden Cloud | Food | Global | 4.0 |
| 259 | Google Cloud | Technology & Electronics | Global | 4.0 |
| 259 | Incredible Connection | Retail | Global | 4.0 |
| 259 | Kellogg's Corn Flakes | Food | Global | 4.0 |
| 259 | Kingfisher Radler | Alcoholic Drinks | Global | 4.0 |
| 259 | Kitabisa | Non-profit, public sector & education | Global | 4.0 |
| 259 | Korea Glow | Toiletries & Cosmetics | Global | 4.0 |
| 259 | Kurkure | Food | Global | 4.0 |
| 259 | Levis | Clothing & Accessories | Global | 4.0 |
| 259 | Lipton | Soft Drinks | Global | 4.0 |
| 259 | Mahindra XUV | Automotive | Global | 4.0 |
| 259 | Makro | Retail | Global | 4.0 |
| 259 | Martell | Alcoholic Drinks | Global | 4.0 |
| 259 | Nameera | Toiletries & Cosmetics | Global | 4.0 |
| 259 | NuMetro | Media & Publishing | Global | 4.0 |
| 259 | Pepsodent Toothbrush | Toiletries & Cosmetics | Global | 4.0 |
| 259 | PT KapanLagi Youniverse | Media & Publishing | Global | 4.0 |
| 259 | PT XL Axiata Tbk | Telecoms & Utilities | Global | 4.0 |
| 259 | PT. Telekomunikasi | Telecoms & Utilities | Global | 4.0 |
| 259 | Samsung | Technology & Electronics | Global | 4.0 |
| 259 | Sanlam | Financial Services | Global | 4.0 |
| 259 | SariWangi | Soft Drinks | Global | 4.0 |
| 259 | Shell | Automotive | Global | 4.0 |
| 259 | Steers | Retail | Global | 4.0 |
| 259 | Survivor | Media & Publishing | Global | 4.0 |
| 259 | Telkom Mobile | Telecoms & Utilities | Global | 4.0 |
| 259 | Tiki | Retail | Global | 4.0 |
| 259 | Total | Automotive | Global | 4.0 |
| 259 | U Mild | Tobacco | Global | 4.0 |
| 259 | Vaseline | Toiletries & Cosmetics | Global | 4.0 |
| 259 | Vietnam Mobile | Telecoms & Utilities | Global | 4.0 |
| 259 | Vinhomes Ocean Park | Business & Industrial | Global | 4.0 |
| 259 | ZEE5 | Media & Publishing | Global | 4.0 |