Top Media Agencies Global 2025
UM
Overall rank
#11
Points
242.0
Awards won
16
Finalists
13
Best in Show
0
Gold
3
Silver
5
Bronze
8
Finalist
13
Campaigns and Awards 2025
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| Esso Predicts Your Next Visit | ExxonMobil | ExxonMobil | UM | Singapore | Innovative Use of AI in Advertising | Smarties APAC | Bronze |
| #GSafeTayo Entertainingly Serious Campaign | Gcash | Mynt | UM | Philippines | Brand Purpose / Activism | Smarties Philippines | Gold |
| Nicorette - ’We Got You’ | Nicorette | Kenvue | UM | UK | Diversity and Inclusive Excellence | Smarties Europe | Bronze |
| BYD - Build Your Data | BYD | BYD | UM | Turkey | Customer Journey Marketing - Lead Generation / CRM | Data Insights / Contextual Marketing | AI-Powered Audience Engagement | Programmatic | Smarties Turkey | Silver, Finalist (3) |
| Yepy - Yepyeni Performans | Yepy | Aksoy Group | UM | Turkey | Data Insights / Contextual Marketing | Customer Journey Marketing - Lead Generation / CRM | Innovative Use of AI in Advertising | Smarties Turkey | Gold, Finalist (2) |
| BYD - Build Your Data | BYD | BYD | UM | Turkey | Customer Journey Marketing - Lead Generation / CRM | Data Insights / Contextual Marketing | AI-Powered Audience Engagement | Programmatic | Customer Journey Marketing - Lead Generation / CRM | Data Insights / Contextual Marketing | AI-Powered Audience Eng | Smarties MEA | Silver (2), Bronze (2), Finalist (4) |
| Getir - Getir Arrived | Getir | Getir | UM | Turkey | Omnichannel Marketing | Smarties MEA | Finalist |
| Diriyah Season – TikTok Out of Phone | Diriyah Season | Government of Saudi Arabia | UM | United Arab Emirates | WEB 3.0 Technologies Marketing | Smarties MENA | Finalist |
| Entertain Your Cultural Curiosity | Diriyah Season | Government of Saudi Arabia | UM | Saudi Arabia | Cross Digital Media Marketing | Data Insights / Contextual Marketing | Smarties MENA | Bronze, Finalist |
| New Balance Run Your Way | New Balance | New Balance | UM | United Arab Emirates | Brand Experience | Smarties MENA | Bronze |
| stc Kuwait eVouchers | stc | STC Group | UM | Kuwait | Programmatic | Smarties MENA | Silver |
| Entertain Your Cultural Curiosity | Diriyah Season | Government of Saudi Arabia | UM | Saudi Arabia | Cross Digital Media Marketing | Data Insights / Contextual Marketing | Smarties KSA | Gold, Bronze |
| STC Bank: Banking Reimagined in Saudi Arabia | stc | STC Group | UM | Saudi Arabia | Integrated Ecommerce Innovation & Live Streaming | Product and / or Service Launch | Smarties KSA | Silver, Finalist |
| Old Mutual Two-Pot Retirement Digital Enablement | Old Mutual | Old Mutual | UM | South Africa | Omnichannel Marketing | Smarties South Africa | Bronze |