MMA Smarties Business Impact Index - Rankings Detail | MMA / Marketing + Media Alliance

MMA Smarties Business Impact Index - Rankings Detail

Top Media Agencies - Global 2024

UM


Overall Rank: 8
Points: 377.4
Awards Won: 33
Finalist(s) Achieved: 16

Best in Show(s) Won: 1
Gold(s) Won: 6
Silver(s) Won: 12
Bronze(s) Won: 14
Region: Global

Campaigns and Awards 2024

Campaign Name Brand Advertiser Agency Location Category Awards Program Awards Won

Tourism Australia: Come and Say G'day

Tourism Australia

Government of Australia

UM

China

Cross Digital Media Marketing

Smarties APAC

Finalist

A little red flower that won't get allergic

Rhinocort 

Johnson & Johnson

UM

China

Social Impact Marketing

Smarties X

Finalist

Tourism Australia: Come and Say G'day

Tourism Australia

Government of Australia

UM

China

Social Media Marketing

Smarties X

Finalist

House of AI

MediaMarkt

Ceconomy

UM

Turkey

AI-Powered Audience Engagement | Data Insights / Contextual Marketing | WEB 3.0 Technologies Marketing | Innovative Use of AI in Advertising

Smarties Europe

Silver (3), Bronze

Arte: Leading Cultural Media on Smart TVs

Arte

ARTE

UM

Germany

Connected TV

Smarties DACH

Finalist

Fueling Loyalty: Esso Pay's Reward-Driven Success

ExxonMobil

ExxonMobil

UM

Germany

Customer Journey Marketing - Lead Generation / CRM | Instant Impact / Promotion

Smarties DACH

Bronze, Finalist

Decolgen Bye Bye Gejala Flu

Darya Varia

Blue Sphere

UM

Indonesia

Gaming, Gamification & E-Sports | AI-Driven Creative Excellence

Smarties Indonesia

Finalist (2)

House of AI

MediaMarkt

Ceconomy

UM

Turkey

Best in Show | WEB 3.0 Technologies Marketing | Innovative Use of AI in Advertising | Data Insights / Contextual Marketing | AI-Powered Audience Engagement

Smarties Turkey

Best in Show, Gold (2), Silver, Finalist

Leading a Manga revolution

Manga Productions

MiSK Foundation

UM

Saudi Arabia

Product and / or Service Launch

Smarties KSA

Bronze

Hitting Media Targets & Reducing Carbon Emissions

Saudi Telecom Company

STC Group

UM

Saudi Arabia

Brand Purpose / Activism | Sustainability

Smarties KSA

Bronze (2)

Launching An Unmissable World Cup Prize

Saudi Telecom Company

STC Group

UM

Saudi Arabia

Instant Impact / Promotion | Co-branded Marketing

Smarties KSA

Silver, Bronze

Skyrocketing TV Viewership During Ramadan

Saudi Telecom Company

STC Group

UM

Saudi Arabia

Instant Impact / Promotion

Smarties KSA

Bronze

Strength of 5G in the deepest parts of Saudi Arabia

Saudi Telecom Company

STC Group

UM

Saudi Arabia

Brand Experience | Spatial / AR / VR / NFT / Metaverse Tech

Smarties KSA

Silver, Bronze

Taking the gaming world by storm

Saudi Telecom Company

STC Group

UM

Saudi Arabia

Cross Digital Media Marketing | Gaming, Gamification & E-Sports | Product and / or Service Launch

Smarties KSA

Bronze (3)

Chatbots, dynamic creatives, and media innovation

Jawwy

Saudi Telecom Company

UM

Saudi Arabia

Personalisation | Programmatic | Social Messaging / Chat Apps / Text Messaging

Smarties KSA

Silver (3)

Experience Egypt

Egypt Tourism Authority

Government of Egypt

UM

United Arab Emirates

Omnichannel Marketing | Cross Digital Media Marketing

Smarties MENA

Gold, Bronze

How Vodafone used Dynamic creative to reach football fans globally

Vodafone

Vodafone

UM

Qatar

Personalisation

Smarties MENA

Bronze

Content & Comedy: Listerine ®'s Winning Formula for Whiter Teeth

Kenvue

Kenvue

UM

United Arab Emirates

Creator / Influencer / Celebrity Marketing

Smarties MENA

Bronze

FAB's bold partnership with Amazon unboxed new brand and product success

First Abu Dhabi Bank

First Abu Dhabi Bank

UM

United Arab Emirates

Instant Impact / Promotion | Omnichannel Marketing

Smarties MENA

Gold, Finalist

Becoming The Unofficial Sponsor Of World Cup Fans

Vodafone

Vodafone

UM

Qatar

Omnichannel Marketing

Smarties MENA

Silver

Sony’s White Friday Strategy: A Digital Marketing Success Story

Sony Corporation

Sony

UM

United Arab Emirates

Performance Marketing

Smarties MENA

Silver

Neutrogena Steals the Show: First Beauty Brand to Captivate MENA with Connected TV

Kenvue

Kenvue

UM

United Arab Emirates

Product and / or Service Launch

Smarties MENA

Finalist

Dettol - DDS - TikTok Influencers Campaign

Dettol

Reckitt

UM

United Arab Emirates

Creator / Influencer / Celebrity Marketing

Smarties MENA

Finalist

Dishwashing Redefined: From Manual to Automatic

Finish

Reckitt

UM

United Arab Emirates

Co-branded Marketing

Smarties MENA

Finalist

McDonald's : Ramadan Cards for Good

McDonald's

McDonald's

UM

United Arab Emirates

Omnichannel Marketing

Smarties MENA

Finalist

Hitting Media Targets & Reducing Carbon Emissions

Saudi Telecom Company

STC Group

UM

Saudi Arabia

Sustainability

Smarties MENA

Finalist

Launching An Unmissable World Cup Prize

Saudi Telecom Company

STC Group

UM

Saudi Arabia

Instant Impact / Promotion | Performance Marketing

Smarties MENA

Finalist (2)

House of AI

MediaMarkt

Ceconomy

UM

Turkey

AI-Powered Audience Engagement | Innovative Use of AI in Advertising | Data Insights / Contextual Marketing

Smarties MEA

Gold (2), Silver