Top Media Agencies - Global 2024
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UM
| Overall Rank: | 8 |
| Points: | 377.4 |
| Awards Won: | 33 |
| Finalist(s) Achieved: | 16 |
| Best in Show(s) Won: | 1 |
| Gold(s) Won: | 6 |
| Silver(s) Won: | 12 |
| Bronze(s) Won: | 14 |
| Region: | Global |
Campaigns and Awards 2024
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
Tourism Australia: Come and Say G'day |
Tourism Australia |
Government of Australia |
UM |
China |
Cross Digital Media Marketing |
Smarties APAC |
Finalist |
A little red flower that won't get allergic |
Rhinocort |
Johnson & Johnson |
UM |
China |
Social Impact Marketing |
Smarties X |
Finalist |
Tourism Australia: Come and Say G'day |
Tourism Australia |
Government of Australia |
UM |
China |
Social Media Marketing |
Smarties X |
Finalist |
House of AI |
MediaMarkt |
Ceconomy |
UM |
Turkey |
AI-Powered Audience Engagement | Data Insights / Contextual Marketing | WEB 3.0 Technologies Marketing | Innovative Use of AI in Advertising |
Smarties Europe |
Silver (3), Bronze |
Arte: Leading Cultural Media on Smart TVs |
Arte |
ARTE |
UM |
Germany |
Connected TV |
Smarties DACH |
Finalist |
Fueling Loyalty: Esso Pay's Reward-Driven Success |
ExxonMobil |
ExxonMobil |
UM |
Germany |
Customer Journey Marketing - Lead Generation / CRM | Instant Impact / Promotion |
Smarties DACH |
Bronze, Finalist |
Decolgen Bye Bye Gejala Flu |
Darya Varia |
Blue Sphere |
UM |
Indonesia |
Gaming, Gamification & E-Sports | AI-Driven Creative Excellence |
Smarties Indonesia |
Finalist (2) |
House of AI |
MediaMarkt |
Ceconomy |
UM |
Turkey |
Best in Show | WEB 3.0 Technologies Marketing | Innovative Use of AI in Advertising | Data Insights / Contextual Marketing | AI-Powered Audience Engagement |
Smarties Turkey |
Best in Show, Gold (2), Silver, Finalist |
Leading a Manga revolution |
Manga Productions |
MiSK Foundation |
UM |
Saudi Arabia |
Product and / or Service Launch |
Smarties KSA |
Bronze |
Hitting Media Targets & Reducing Carbon Emissions |
Saudi Telecom Company |
STC Group |
UM |
Saudi Arabia |
Brand Purpose / Activism | Sustainability |
Smarties KSA |
Bronze (2) |
Launching An Unmissable World Cup Prize |
Saudi Telecom Company |
STC Group |
UM |
Saudi Arabia |
Instant Impact / Promotion | Co-branded Marketing |
Smarties KSA |
Silver, Bronze |
Skyrocketing TV Viewership During Ramadan |
Saudi Telecom Company |
STC Group |
UM |
Saudi Arabia |
Instant Impact / Promotion |
Smarties KSA |
Bronze |
Strength of 5G in the deepest parts of Saudi Arabia |
Saudi Telecom Company |
STC Group |
UM |
Saudi Arabia |
Brand Experience | Spatial / AR / VR / NFT / Metaverse Tech |
Smarties KSA |
Silver, Bronze |
Taking the gaming world by storm |
Saudi Telecom Company |
STC Group |
UM |
Saudi Arabia |
Cross Digital Media Marketing | Gaming, Gamification & E-Sports | Product and / or Service Launch |
Smarties KSA |
Bronze (3) |
Chatbots, dynamic creatives, and media innovation |
Jawwy |
Saudi Telecom Company |
UM |
Saudi Arabia |
Personalisation | Programmatic | Social Messaging / Chat Apps / Text Messaging |
Smarties KSA |
Silver (3) |
Experience Egypt |
Egypt Tourism Authority |
Government of Egypt |
UM |
United Arab Emirates |
Omnichannel Marketing | Cross Digital Media Marketing |
Smarties MENA |
Gold, Bronze |
How Vodafone used Dynamic creative to reach football fans globally |
Vodafone |
Vodafone |
UM |
Qatar |
Personalisation |
Smarties MENA |
Bronze |
Content & Comedy: Listerine ®'s Winning Formula for Whiter Teeth |
Kenvue |
Kenvue |
UM |
United Arab Emirates |
Creator / Influencer / Celebrity Marketing |
Smarties MENA |
Bronze |
FAB's bold partnership with Amazon unboxed new brand and product success |
First Abu Dhabi Bank |
First Abu Dhabi Bank |
UM |
United Arab Emirates |
Instant Impact / Promotion | Omnichannel Marketing |
Smarties MENA |
Gold, Finalist |
Becoming The Unofficial Sponsor Of World Cup Fans |
Vodafone |
Vodafone |
UM |
Qatar |
Omnichannel Marketing |
Smarties MENA |
Silver |
Sony’s White Friday Strategy: A Digital Marketing Success Story |
Sony Corporation |
Sony |
UM |
United Arab Emirates |
Performance Marketing |
Smarties MENA |
Silver |
Neutrogena Steals the Show: First Beauty Brand to Captivate MENA with Connected TV |
Kenvue |
Kenvue |
UM |
United Arab Emirates |
Product and / or Service Launch |
Smarties MENA |
Finalist |
Dettol - DDS - TikTok Influencers Campaign |
Dettol |
Reckitt |
UM |
United Arab Emirates |
Creator / Influencer / Celebrity Marketing |
Smarties MENA |
Finalist |
Dishwashing Redefined: From Manual to Automatic |
Finish |
Reckitt |
UM |
United Arab Emirates |
Co-branded Marketing |
Smarties MENA |
Finalist |
McDonald's : Ramadan Cards for Good |
McDonald's |
McDonald's |
UM |
United Arab Emirates |
Omnichannel Marketing |
Smarties MENA |
Finalist |
Hitting Media Targets & Reducing Carbon Emissions |
Saudi Telecom Company |
STC Group |
UM |
Saudi Arabia |
Sustainability |
Smarties MENA |
Finalist |
Launching An Unmissable World Cup Prize |
Saudi Telecom Company |
STC Group |
UM |
Saudi Arabia |
Instant Impact / Promotion | Performance Marketing |
Smarties MENA |
Finalist (2) |
House of AI |
MediaMarkt |
Ceconomy |
UM |
Turkey |
AI-Powered Audience Engagement | Innovative Use of AI in Advertising | Data Insights / Contextual Marketing |
Smarties MEA |
Gold (2), Silver |