Top Agency Networks - Global 2024
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GroupM
| Overall Rank: | 4 |
| Points: | 862.7 |
| Awards Won: | 61 |
| Finalist(s) Achieved: | 42 |
| Best in Show(s) Won: | 0 |
| Gold(s) Won: | 15 |
| Silver(s) Won: | 28 |
| Bronze(s) Won: | 18 |
| Region: | Global |
| Network: | WPP |
Campaigns and Awards 2024
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
Crossing the "T's" in CTV |
JioCinema |
Network18 |
GroupM |
India |
Connected TV |
Smarties APAC |
Gold |
La Vie uses AI in E2E journey to GET users fast |
La Vie Water |
Nestle |
OpenMind |
Vietnam |
Innovative Use of AI in Advertising |
Smarties APAC |
Bronze |
La Vie’s Journey to Regeneration Partner |
La Vie Water |
Nestle |
OpenMind |
Vietnam |
Data Insights / Contextual Marketing | Data Insights / Contextual Marketing |
Smarties APAC |
Gold, Finalist |
Landing MILO's Endurance Story Thru AI Power |
MILO |
Nestle |
OpenMind |
Vietnam |
AI-Driven Creative Excellence | Innovative Use of AI in Advertising |
Smarties APAC |
Finalist (2) |
La Vie: AI-Powered Growth Beyond Brand Love |
La Vie Water |
Nestle |
OpenMind |
Vietnam |
AI-Powered Audience Engagement |
Smarties APAC |
Finalist |
Select Your Solo, Wipe and Pass |
Solo |
Eczacibasi Holding |
Ingage |
Turkey |
Programmatic | Social Media Marketing |
Smarties X |
Finalist (2) |
La Vie Light – EGO DOWN to GROW UP from critics |
La Vie Water |
Nestle |
OpenMind |
Vietnam |
Product and / or Service Launch |
Smarties X |
Silver |
La Vie: Hydration to Nature Regeneration for Youth |
La Vie Water |
Nestle |
OpenMind |
Vietnam |
Customer (CX) / User Experience (UX) & Design | Integrated Ecommerce Innovation & Live Streaming |
Smarties X |
Silver |
Landing MILO's Endurance Story Thru AI Power |
MILO |
Nestle |
OpenMind |
Vietnam |
AI-Driven Creative Excellence | Innovative Use of AI in Advertising |
Smarties X |
Finalist (2) |
La Vie uses AI in E2E journey to GET users fast |
La Vie Water |
Nestle |
OpenMind |
Vietnam |
Innovative Use of AI in Advertising |
Smarties X |
Finalist |
La Vie’s Journey to Regeneration Partner |
La Vie Water |
Nestle |
OpenMind |
Vietnam |
Data Insights / Contextual Marketing |
Smarties X |
Finalist |
Okey Rötar - Stay in The Moment |
Okey |
Eczacibasi Holding |
Ingage |
Turkey |
Cross Digital Media Marketing |
Smarties X |
Silver |
Beko Inheritance |
Beko |
Koç Holding |
Ingage |
Turkey |
Cross Digital Media Marketing |
Smarties Europe |
Gold |
Mixed Reality für Alle |
Meta |
Meta |
Media Impact |
Germany |
O2O / New Retail / Innovative & New Tech Sales Channels | Product and / or Service Launch | Cross Digital Media Marketing |
Smarties Europe |
Bronze, Finalist (2) |
Crossing the "T's" in CTV |
JioCinema |
Network18 |
GroupM |
India |
Connected TV |
Smarties India |
Finalist |
Ek Aur Pehchaan |
Cargill |
Cargill |
GroupM |
India |
Brand Purpose / Activism |
Smarties India |
Finalist |
Bear Brand Purpose Campaign |
Bear Brand |
Nestle |
Openmind |
Philippines |
Short or Long Form Video | Brand Purpose / Activism |
Smarties Philippines |
Silver, Bronze |
Bonakid Pre-School 3+ Laban Para sa Paglaki |
Bonakid |
Nestle |
Openmind |
Philippines |
Data Insights / Contextual Marketing |
Smarties Philippines |
Finalist |
Maggi Trendspotting Campaign |
Maggi |
Nestle |
OpenMind |
Philippines |
Innovative Use of AI in Advertising | AI-Powered Audience Engagement |
Smarties Philippines |
Silver, Finalist |
NIDO 3+5+ - Love Is Not A Word, It's An Act |
Nido |
Nestle |
OpenMind |
Philippines |
Social Media Marketing | Short or Long Form Video |
Smarties Philippines |
Bronze, Finalist |
Parenteam Redefines Customer Engagement |
Wyeth Nutrition |
Nestle |
OpenMind |
Philippines |
Customer Journey Marketing - Lead Generation / CRM |
Smarties Philippines |
Finalist |
Promil Revolutionizes Brain Development |
Wyeth Nutrition |
Nestle |
Openmind |
Philippines |
Brand Experience |
Smarties Philippines |
Bronze |
The Avon Effect: Influencing a Nation's Beauty |
Avon |
Natura &Co |
GroupM |
Philippines |
Creator / Influencer / Celebrity Marketing |
Smarties Philippines |
Finalist |
Wyeth Grows Awareness With Interactivity on Mobile |
Wyeth Nutrition |
Nestle |
OpenMind |
Philippines |
Data Insights / Contextual Marketing |
Smarties Philippines |
Finalist |
La Vie Light – EGO DOWN to GROW UP from critics |
La Vie Water |
Nestle |
OpenMind |
Vietnam |
Product and / or Service Launch |
Smarties Vietnam |
Silver |
La Vie Light Launch: A METICULOUS JOURNEY |
La Vie Water |
Nestle |
OpenMind |
Vietnam |
Cross Digital Media Marketing |
Smarties Vietnam |
Silver |
La Vie uses AI in E2E journey to GET users fast |
La Vie Water |
Nestle |
OpenMind |
Vietnam |
AI-Driven Creative Excellence |
Smarties Vietnam |
Gold |
La Vie: AI-Powered Growth Beyond Brand Love |
La Vie Water |
Nestle |
OpenMind |
Vietnam |
AI-Powered Audience Engagement |
Smarties Vietnam |
Bronze |
Landing MILO's Endurance Story Thru AI Power |
Milo |
Nestle |
OpenMind |
Vietnam |
Innovative Use of AI in Advertising |
Smarties Vietnam |
Silver |
Eczac?ba?? Dynavit Next Gen Website Powered by AI |
Eczac?basi ?lac Pazarlama |
Eczacibasi Holding |
Ingage |
Turkey |
AI-Powered Audience Engagement |
Smarties Turkey |
Finalist |
Arçelik x Kenan Do?ulu Gel Bir Kahve ?çelim |
Arçelik |
Koç Holding |
Ingage |
Turkey |
Creator / Influencer / Celebrity Marketing |
Smarties Turkey |
Finalist |
Ford SSH 365 Garanti ?leti?imi / Greenbids |
Ford |
The Ford Motor Company |
Ingage |
Turkey |
Programmatic |
Smarties Turkey |
Bronze |
Okey 21 Aral?k - Sabaha Kadar A????z |
OKEY |
Eczacibasi Holding |
ingage |
Turkey |
Small Budget, Big Impact | Real Time Marketing | Instant Impact / Promotion | Integrated Ecommerce Innovation & Live Streaming |
Smarties Turkey |
Gold, Silver (2), Bronze |
Price Visibility Booster |
Arçelik |
Koç Holding |
Ingage |
Turkey |
Small Budget, Big Impact |
Smarties Turkey |
Finalist |
Solo Bamboo Toilet Paper Launch |
Solo |
Eczacibasi Holding |
Ingage |
Turkey |
Omnichannel Marketing |
Smarties Turkey |
Finalist |
Beko Weather Condition - Air Conditioner Campaign |
Beko |
Koç Holding |
Ingage |
Turkey |
Real Time Marketing |
Smarties MEA |
Silver |
Harnessing First-Party Data for Market Leadership |
Arçelik |
Koç Holding |
Ingage |
Turkey |
Data Insights / Contextual Marketing |
Smarties MEA |
Finalist |
Price Visibility Booster |
Arçelik |
Koç Holding |
Ingage |
Turkey |
Small Budget, Big Impact |
Smarties MEA |
Finalist |
Solo Bamboo Tiktok TTCX Collab Ads |
Solo |
Eczacibasi Holding |
Ingage |
Turkey |
Social Media Marketing |
Smarties MEA |
Finalist |
Absa Card Quest |
Absa Bank |
Absa Group |
YONDER |
South Africa |
Impact Media : Gaming, Gamification & E-Sports | Marketing Impact : Lead Generation |
Smarties South Africa |
Silver, Finalist |
Checkers Sixty60 RUGBY WORLD CUP SCRATCH & WIN COMPETITION |
Checkers |
Shoprite Holdings |
YONDER |
South Africa |
Experience Technology : Experimental, Innovative Technology and Devices | Impact Media : Social Messaging / Chat Apps / Text Messaging | Marketing Impact : Promotional Instant Impact |
Smarties South Africa |
Gold (2), Silver |
Colgate Bright Smiles Bright Future |
Colgate |
Colgate-Palmolive Company |
YONDER |
South Africa |
Purpose Driven Marketing : Multilingual Marketing Efficiency Award | Purpose Driven Marketing : Brand Purpose / Activism |
Smarties South Africa |
Bronze, Finalist |
PlatAfrica Metaverse Experience by Anglo American |
Anglo American / Sasol / BMW |
BMW |
YONDER |
South Africa |
Experience Technology : Spatial Technology, Metaverse & AR/VR | Marketing Impact : Co-branded Marketing |
Smarties South Africa |
Silver, Finalist |
Stream-EE: WPP Stream Africa’s AI Concierge |
WPP Stream |
WPP |
YONDER |
South Africa |
Experience Technology : Artificial Intelligence |
Smarties South Africa |
Finalist |
Vodacom World of Collectibles |
Vodacom |
Vodafone |
YONDER |
South Africa |
Experience Technology : Experimental, Innovative Technology and Devices | Experience Technology : Spatial Technology, Metaverse & AR/VR | Experience Technology : Blockchain & NFT ( Non Fungible Token ) |
Smarties South Africa |
Gold (2), Silver |
What the Fanta 2.0 – The Fabulous Flavour NFT Hunt |
Fanta |
The Coca-Cola Company |
YONDER |
South Africa |
Experience Technology : Spatial Technology, Metaverse & AR/VR | Experience Technology : Blockchain & NFT ( Non Fungible Token ) |
Smarties South Africa |
Silver, Bronze |
Nescafé: The Surreal Internship |
Nescafe |
Nestle |
OpenMind |
Vietnam |
Cross Digital Media Marketing | Social Media Marketing |
Smarties APAC |
Finalist (2) |
Solo Bamboo Toilet Paper Launch |
Solo |
Eczacibasi Holding |
Ingage |
Turkey |
Product and / or Service Launch | Omnichannel Marketing |
Smarties X |
Finalist (2) |
May Tapang Para Bumangon (Strength to Rise) |
Nescafe |
Nestle |
OpenMind |
Philippines |
AI-Driven Creative Excellence |
Smarties Philippines |
Finalist |
Nescafé Kape’t Bisig |
Nescafe |
Nestle |
OpenMind |
Philippines |
Brand Purpose / Activism | Creator / Influencer / Celebrity Marketing |
Smarties Philippines |
Finalist (2) |
NAN OPTIPRO PLUS PROUD TO BE NUMBER 2 |
Nestlé NAN |
Nestle |
OpenMind |
Vietnam |
Product and / or Service Launch |
Smarties Vietnam |
Gold |
Nescafé: The Surreal Internship |
Nescafe |
Nestle |
OpenMind |
Vietnam |
Social Impact Marketing | Cross Digital Media Marketing | Data Insights / Contextual Marketing |
Smarties Vietnam |
Bronze, Finalist (2) |
NESTLÉ'S AI-DRIVEN TET: PERSONALIZED SUCCESS |
Nestle |
Nestle |
OpenMind |
Vietnam |
AI-Powered Audience Engagement |
Smarties Vietnam |
Silver |
Ford Bayileri Ödüllü Video Yar??mas? |
Ford |
The Ford Motor Company |
Ingage |
Turkey |
Small Budget, Big Impact |
Smarties Turkey |
Finalist |
BONAFONT AGUAS FRESCAS |
BONAFONT |
Danone |
GroupM |
Mexico |
Product / Service Launch | Product and / or Service Launch |
Smarties Hispanic Latam |
Bronze, Finalist |
adidas Originals Trefoil A pair of classics with a thousand echoes |
adidas Originals |
adidas |
GroupM |
China |
Cross Platform - All media |
Smarties China |
Bronze |
Coca-Cola Y3000 - 3000 Years in the Future, Imagination Without Boundaries |
Coca-Cola |
The Coca-Cola Company |
GroupM |
China |
AI Marketing | Brand Experience |
Smarties China |
Gold, Bronze |
Coca-Cola's incredible summer release event |
Coca-Cola |
The Coca-Cola Company |
GroupM |
China |
Creator/ Influencer Marketing |
Smarties China |
Silver |
Data Fusion Brings Actual Business Results to Brands |
Coca-Cola |
The Coca-Cola Company |
GroupM |
China |
Data Insights |
Smarties China |
Gold |
Turning Gameplay into Foreplay |
Durex |
Reckitt |
GroupM |
China |
Gaming, Gamification & E-Sports | Social Impact Marketing |
Smarties China |
Gold, Bronze |
FOTILE Customized Data and AI Empowerment, Scientifically Creates New Tactics for Low-frequency Durable Products |
FOTILE |
FOTILE |
GroupM |
China |
Data Insights |
Smarties China |
Silver |
Chunyue Soda: Add a Little Balance After Meals |
Ice Dew |
The Coca-Cola Company |
GroupM |
China |
Data Insights |
Smarties China |
Bronze |
Drink Minute Maid during the Chinese New Year, every village loves this flavor |
Minute Maid |
The Coca-Cola Company |
GroupM |
China |
Cultural Innovation/Innovation/Brand Crossover |
Smarties China |
Silver |
All Roads Lead to Nike Sportchella |
Nike |
Nike |
GroupM |
China |
Cross Platform - Digital only | CX Marketing |
Smarties China |
Silver (2) |
PlayStation Playmakers Gathering Stars to Play the Next Generation |
PlayStation |
Sony |
GroupM |
China |
Gaming, Gamification & E-Sports |
Smarties China |
Silver |
Late-Night Encore |
Haidilao |
Haidilao |
GroupM |
China |
Brand Experience |
Smarties China |
Silver |
Rainbow Candy Theme Marketing: Jump into the rainbow and eat the rainbow |
Skittles |
Mars |
GroupM |
China |
Brand Experience | O2O / New Retail / Innovative Sales Channels |
Smarties China |
Silver, Bronze |
Snapdragon: Hear the Difference |
Snapdragon |
Qualcomm |
GroupM |
China |
AI Marketing | Experimental / Innovation Technology |
Smarties China |
Silver (2) |
Lullaby Podcast Series |
Sofy |
Unicharm |
GroupM |
China |
Social Impact Marketing |
Smarties China |
Bronze |
A bottle of 82-year-old Sprite is no longer a joke |
Sprite |
The Coca-Cola Company |
GroupM |
China |
CX Marketing | Product / Service Launch | Social Impact Marketing |
Smarties China |
Gold (2), Silver |