Top Advertisers Global 2025
Diageo
Overall rank
#63
Points
33.8
Awards won
7
Finalists
14
Best in Show
0
Gold
2
Silver
2
Bronze
3
Finalist
14
Campaigns and Awards 2025
| Campaign Name | Brand | Advertiser | Agency | Location | Category | Awards Program | Awards Won |
|---|---|---|---|---|---|---|---|
| Diageo × RED (Xiaohongshu): “Drink the World in Shanghai” | Don Julio | Diageo | 6e group | China | C.Impact Media | Smarties China | Silver |
| The Singleton × “All Ears” × T Magazine: Reframing Cultural Expression | The Singleton | Diageo | RuderFinn | China | E.Creative | Smarties China | Bronze |
| The Singleton × “All Ears” × T Magazine: Reframing Cultural Expression | The Singleton | Diageo | Huasheng Media | China | E.Creative | Smarties China | Bronze |
| From Inbox to Impact: Diageo email revolution | TheBar | Diageo | Zenith | India | Customer Journey Marketing - Lead Generation / CRM | AI-Powered Audience Engagement | Smarties India | Finalist (2) |
| Rappi Ads & Smirnoff Spicy Tamarind | Smirnoff | Diageo | Rappi Ads | Colombia | Lanzamiento de Producto y/o Servicio (Product/Service Launch) | O2O / Nuevo Retail / Canales de Venta Innovadores y Tecnológicos (O2O / New Retail / Innovative & New Tech Sales Channels) | Smarties LATAM | Finalist (2) |
| Black Royalty | White Horse | Diageo | Gana Black | Brazil | Excelência Criativa com Uso de IA (AI-Driven Creative Excellence) | Engajamento de audiência potencializado por IA (AI-Powered Audience Engagement) | Experiência do cliente / Experiência do usuário & Design (Customer / User Experience & Design) | Diversid | Smarties Brazil | Gold (2), Silver, Bronze |
| Johnnie Walker - Forte São Elas | Johnnie Walker | Diageo | AlmapBBDO | Brazil | Propósito de marca / Ativismo (Brand Purpose / Activism) | Marketing Omnicanal (Omnichannel Marketing) | Diversidade e excelência inclusiva (Diversity & Inclusive Excellence) | Smarties Brazil | Finalist (3) |
| Old Parr - Vida Indomável | Old Parr | Diageo | AlmapBBDO | Brazil | Marketing Omnicanal (Omnichannel Marketing) | Smarties Brazil | Finalist |
| Smirnoff Ice: Smirnoff é Ice. Ice é Smirnoff | Smirnoff | Diageo | AlmapBBDO | Brazil | Experiência de marca (Brand Experience) | Lançamento de produto e/ou serviço (Product and/or Service Launch) | Smarties Brazil | Finalist (2) |
| Tanqueray - 3, 2, 1...It's Showtime! | Tanqueray | Diageo | AlmapBBDO | Brazil | Experiência de marca (Brand Experience) | Marketing em redes sociais (Social Media Marketing) | Smarties Brazil | Finalist (2) |
| How Do You Say Buchanan’s? | Buchanan's | Diageo | PHD | US | Data Insights / Contextual Marketing | Personalization | Smarties X | Finalist (2) |