Mobile Ad Degree by Ad Infuse
Mobile Ad Degree an educational program developed by Ad Infuse with cosponsors M:Metrics, InsightExpress and MobiAD News, brings the industry together to share experiences and learn from each other about best practices for mobile advertising campaigns. Insights from surveys of agencies, content owners, brands, mobile operators and vendors at the recent Mobile Ad Degree events in Los Angeles, San Francisco and London reveal emerging industry trends that prove mobile advertising to be an area of increasing interest and growth – and increasing spend.
The mobile advertising industry is evolving in terms of its metrics, with greater focus on consumer engagement. For instance, brand effectiveness was considered to be one of the most important metrics in S.F. and L. A. In S.F., brand effectiveness was found to be the most important metric for success )73%) and, in L.A., interaction metrics )66%) were deemed to be as important as click-through rates )66%), with brand effectiveness at 44%.
Source: Mobile Ad Degree, Los Angeles
Also at Ad Infuse’s Mobile Ad Degree events, excitement around mobile video was in the top portion of each city’s key interest areas )L.A.—60%, S.F.–55% and U.K.—25%). In L.A., video was among the top advances: 42% of attendees stated that video would have the highest impact on their mobile advertising spending plans. As consumer use of the iPhone and similar devices grows, the industry will further progress toward adoption of mobile video.
Source: Mobile Ad Degree, Los Angeles
About Mobile Ad Degree
The Mobile Ad Degree program brings the industry together to share experiences and learn from each other about best practices for mobile advertising campaigns. Mobile Ad Degree has had events in Los Angeles, San Francisco, New York and London, please visit www.mobileaddegree.com for more information about the program.
About Ad Infuse
Ad Infuse is leading the industry in personalized mobile advertising solutions. With a technology platform that delivers relevant advertising experiences targeted to each mobile subscriber, Ad Infuse is replacing mass communications with a direct, brand-to-consumer relationship. Uniting carriers, brands, content providers and consumers, Ad Infuse is creating a marketplace for mainstream mobile media consumption. For carriers, Ad Infuse offers an ad-serving technology solution architected to protect consumer privacy and to deliver a blend of ad-supported and subscription-based premium content. For brands, Ad Infuse redefines advertising with truly dynamic ad insertion, allowing marketers to personalize their message and build a direct, high-impact relationship with the consumer. For content providers, Ad Infuse offers a path to mobile syndication supported by a balanced combination of subscription and ad-supported revenue. For consumers, Ad Infuse reveals all the possibilities that the mobile Web has to offer – from intriguing user-generated content and games, to the latest in news stories and pop culture videos.
For more information about Ad Infuse, please visit www.adinfuse.com or call 415.315.3400.
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