Brands invest in multiple campaigns across platforms, hoping to reach a diverse audience and deliver on their goals. Within mobile, there is one environment that attracts all audience groups - gaming. While in-game advertising has been proven to reach a wide range of audiences in innovative formats that capture attention - some brands are still hesitant to use it.
Join Digital Turbine’s Amit Rathi to take a closer look at how brands are already winning in-games and what more they can do to unlock the benefits of engaging creatives on mobile.
With consumer journeys becoming more complex and non-linear, the role of digital is becoming more prominent across the journey. As a result, this festive season will require marketers to rethink their media strategies to succeed.
MMA has partnered with GroupM and Amazon Ads to co-author an industry whitepaper for offering a collective view on how the industry should approach the festive season this year and recommendations on winning in the upcoming festive season.
MMA has partnered with GroupM and Amazon Ads to co-author an industry whitepaper for offering a collective view on how the industry should approach the festive season this year and recommendations on winning in the upcoming festive season.
This whitepaper is aimed at helping marketers prepare for the upcoming festive season and will cover the following:
The report highlights conversations around responsible utilization of consumer data becoming the need of the hour. The report unravels the new age customer’s need for personalisation without compromising their need for privacy. Marketers need to put more effort into educating consumers about data usage and tracking. They need to find ways to ensure privacy is not a hindrance to providing better products and services to the consumers. Rather, how a privacy-first approach to data can facilitate consumer trust in the brand.
The MMA Global Indonesia Brand Safety & MarTech report explores various perspectives, insights and best practices on brand safety strategy and marketing technology implementation. In this report you will find the result of Brand Safety Survey run by the MMA Global Indonesia specifically for marketers in Indonesia.
