Global | Page 91 | MMA Global
  2. Global
  2. Global

Global

MediaPost - Search & Performance Marketing Daily

Neutronian Launches Cookieless Certification Process

June 17, 2021

by Laurie Sullivan  @lauriesullivan, June 16, 2021

Neutronian will announce Thursday the launch of a cookieless certification to verify digital advertising data as sellers are prepared to navigate the loss of third-party cookies. 

Certification, which requires a full audit, is based on the company’s recently published Neutronian Quality Index (NQI) data-quality scoring framework, the certification process with verification of authenticity.  

Affinity Answers, a data provider, became the first to meet the requirements for cookieless certification.

EssenceMediacom (Turkey)

Verve Group Releases Proprietary On-Device Audience Activation Technology

Carlsbad, California, USA — May 21, 2021 (EINPresswire.com) — Verve Group, a privacy-first omnichannel ad platform, today announced the release of ATOM, an on-device mobile audience activation technology. ATOM (or Anonymized Targeting on Mobile) is a pioneering solution for digital advertising that enables brands to reach the right audiences on mobile and increase return on ad spend without compromising user privacy.

News Type: 
Member Press Release

Verve Group Expands Internationally With Launch of Operations in Brazil

São Paulo, Brazil — June 10, 2021 (ExchangeWire) — Verve Group, a privacy-first omnichannel ad platform and part of Media and Games Invest SE, has launched operations in Brazil, appointing Marcus Imaizumi to the role of Director of LATAM as part of its international growth strategy. 

News Type: 
Member Press Release
Event

Register Today for MMA's Webinar Series

Concise sessions designed to build modern marketing capabilities
News

Apple doubles down on privacy, further complicating tracking and targeting

Consumer Engagement
Video

OTT Media Buying Strategy Guide

Over-the-top (OTT) advertising is more popular than ever before. With new streaming services appearing regularly, advertising opportunities have grown considerably. This guide will help clarify what OTT advertising is and the different types of media buying methods.
Released: 
June, 2021
Education Section: 
Guidelines
Region: 
Global
Keywords: 
advertising, media