Global

Academic Debate Panel

Part of the MMA’s CEO CMO Summit, this this debate will include Academic panelists, each sharing their perspective and research on the featured marketing growth frameworks. The Academics will debate and discuss the merits and disadvantages of each framework from an teaching perspective.

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The Great Debates: Academic Debate Panel: Part of CEO&CMO Summit

Tuesday, July 20, 2021 - 11:15am to 11:55am EDT

Part of the MMA’s CEO CMO Summit, this debate will include Academic panelists, each sharing their perspective and research on the featured marketing growth frameworks. The Academics will debate and discuss the merits and disadvantages of each framework from a teaching perspective.

Region:

Global

Speakers:

Dr. Felipe Thomaz

Associate Professor Of Marketing

Said Business School, University of Oxford

Dr. Koen Pauwels

Distinguished Professor of Marketing and co-director of its Digital, Analytics, Technology and Automation (DATA) Initiative

Northeastern University, Boston

Dr. Carl Mela

T. Austin Finch Foundation Professor of Marketing

Duke University

Moderator:

Joanna O’Connell

Chief Intelligence Officer

Omnicom Media Group

Hulu

Walt Disney Studios

Plenty of Fish

How to power up for the new era of gaming

April 22, 2021

2020 was a banner year for the gaming industry. Animal Crossing Islands became the most popular vacation destination and the famous Cyberpunk 2077 finally went live. Even more exciting, not one, not two, but three highly anticipated devices were released: Nintendo Switch, Sony PS5 and Xbox X. The PS5 launched in mid-November and, in its first two weeks, became the biggest console release in history!

The Art of Storytelling in the Mobile Age

Wednesday, May 5, 2021 - 7:30am to 8:00am BST

Region:

Europe, United Kingdom, Global

Speakers:

Chris Babayode

Managing Director EMEA

MMA

Faheem Saiyad

Business Development Manager

STORYLY

Ali Conker

Head of TazeDirekt & Microline

MiGROS TiCARET A.S.

Consumer Engagement

Video

An Introduction Guide to OTT and CTV

Released:

April, 2021

Education Section:

Guidelines

Region:

Global

Marketer Debate Panel - The Great Debate Full Transcript

Released:

April, 2021

Region:

Global

The Journey to Achieve MTA Success: Establishing Data Readiness

Wednesday, April 14, 2021 - 11:00am to 12:00pm EDT

Attribution

MTA

The MMA released the first ever Multi-Touch Attribution (MTA) Journey Map to help marketers accelerate successful implementation of the marketing measurement model of the future. The MTA Journey Map was a culmination of work developed under MMA’s marketer-led MATT initiative (Marketing Attribution Think Tank) and was created in collaboration with 25+ pioneering MMA marketer members who have deployed and experienced MTA’s impact firsthand.

Region:

Global