Global

Less Than 13 Percent of Companies Have Mature Consumer Data Skills and Capabilities, According to new Research from MMA Global and Ernst and Young (EY)

MMA and EY leverage survey data in new Data Maturity Framework that guides marketers through the industry’s evolving data challenges

MMA Global, the association devoted to architecting the future of marketing for CMOs, today published the findings of research that assessed the maturity of consumer data in organizations.

News Type:

MMA Press Release

Consumer Data in Marketing: Benchmarking survey and maturity analysis for the MMA in partnership with EY

In partnership with:

Released:

April, 2021

File Size:

2.9 MB

Region:

Global

Data-Driven Marketing Resource Center

Landing_page

Personal Data, Privacy & Smartphones: The Marketer/Consumer Disconnect

In June of 2020, Apple announced that with the introduction of iOS14, new privacy features would include consumer opt-in for permission to track.

Read the Press Release:

AppsFlyer and MMA Survey Finds Smartphone Owners Highly Concerned About Marketers’ Use of Their Data

Released:

March, 2021

Education Section:

Research

Region:

Global

IMPACT 2021 - Videos & Speaker Presentations

Presentations the MMA has permission to post are available for viewing and download below. View the full agenda.

Tuesday, April 6, 2021

Page

News

Is Outcome-Based Marketing the Future of Media Planning?

IAS Launches First Industry-Wide Digital Ad Verification Training Program

JAKARTA, March 23, 2021 -- Integral Ad Science (IAS), a global leader in digital ad verification, has launched IAS Academy, the industry’s first globally accredited training program for digital ad verification.

News Type:

Member Press Release

Podcast

Podcast: Dr. Omar Rodriguez Vila - Marketing is a Team Spor‪t‬

Better Personalization without Cookies

To achieve better results, we must break the cycle of using the same tech in the same way.

Released:

March, 2021

Education Section:

Educational Documents

Region:

Global

Personal Data, Privacy & Smartphones: The Marketer/Consumer Disconnect

Thursday, April 29, 2021 - 2:00pm to 2:45pm EDT

In June of 2020, apple announced that with the introduction of iOS14, new privacy features would include consumer opt-in for permission to track. In partnership with AppsFlyer, the MMA conducted a 3-part research effort with both marketers and consumers about the implication of these changes.

Region:

Global