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Consumer Engagement
Video

OTT Media Buying Strategy Guide

Over-the-top (OTT) advertising is more popular than ever before. With new streaming services appearing regularly, advertising opportunities have grown considerably. This guide will help clarify what OTT advertising is and the different types of media buying methods.
Released: 
June, 2021
Education Section: 
Guidelines
Region: 
Global
Keywords: 
advertising, media
Quaero's Paywalls SlideShare

5 Paywall Questions You've Been Scared to Ask: Answered

October 14, 2015

Paywalls are a relatively new addition to the world of online media. Don't know what a paywall is, or need more clarification? No worries, we have you covered.

View Quaero's new SlideShare: 5 Paywall Questions You've Been Scared to Ask

Quaero's AdVantage™ case study

AdVantage™ drives improved audience segmentation and increased digital ad revenue

A major media company was not achieving full potential through its ad network. Using Quaero's AdVantage™ platform the company saw significant increase in digital ad revenue and improved audience segmentation.

Learn how this company:

  • Monetized undersold ad segments
  • Demonstrated new opportunities for advertisers
  • Saw a 250% increase in ad sales ROI
  • Saw incremental growth in revenue of $30 million

Click here for the case study.

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media
entertainment
ad sales
revenue
audience tracking
audience recognition
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