Learn how to deploy an action plan and process to minimize your brand’s exposure to potential fallout. ​

How to establish a performance management protocol for ongoing oversight and monitoring. Understand stakeholder responsibilities and best practices for holding agency partners accountable for ongoing performance and maintenance.

How to determine the costs associated with managing brand safety internally using existing capabilities, resources, and skillsets, as well as external partners/vendors.​

Identify non-paid brand safety solutions such as inclusion vs exclusion lists that don’t require using an outside vendor.​

How to assess, manage, and evaluate vendors based on your needs and their performance. Many of the topics and principles discussed in Chapter 3 will also be relevant inputs for this part of the process

How to identify and think about your brand’s level of tolerance for unsafe content and determine what is “unsafe.”

What’s at stake for your organization and helpful context for understanding the brand safety landscape.​

Recommendations for the stakeholders who are involved and responsible for formulating and managing your organization’s brand safety strategy.