The concept of selling through conversation is nothing new. It’s probably one of the oldest forms of commerce in the world. But in a 2015 post on Medium, hashtag inventor Chris Messina was the first person to use Conversational Commerce to mean eCommerce by way of a text chat.
Back in the day, SMS was one of the precursors of digital marketing, and maintained its stronghold over many years. Today, it has entered a new stage of development, opening up exciting new possibilities for brands when combined with other communication channels.
In a world of endless information flows, multichannel marketing offers marketers the best opportunities to engage with their audience and increase brand awareness. As the pandemic has shown, if a brand wants to adapt to a new reality, it must use its digital communication channels to the fullest.
Key trends must remain top-of-mind to inform your evolving brand safety strategy. Keeping an eye on ever-shifting trends will help you improve and adjust your strategy as tech solutions and approaches to brand safety change.
Wednesday, November 17, 2021 - 11:00am to 12:00pm EST
Learn how to deploy an action plan and process to minimize your brand’s exposure to potential fallout.
How to establish a performance management protocol for ongoing oversight and monitoring. Understand stakeholder responsibilities and best practices for holding agency partners accountable for ongoing performance and maintenance.
Tuesday, October 26, 2021 - 11:00am to 12:00pm EDT
How to determine the costs associated with managing brand safety internally using existing capabilities, resources, and skillsets, as well as external partners/vendors.
Identify non-paid brand safety solutions such as inclusion vs exclusion lists that don’t require using an outside vendor.
How to assess, manage, and evaluate vendors based on your needs and their performance. Many of the topics and principles discussed in Chapter 3 will also be relevant inputs for this part of the process
