Data is focal to business hence it's key for marketers to understand the evolving data landscape, winning data strategies to drive better business outcomes and customer experiences.
MMA India has collaborated with EY to create an industry-first valuable go-to resource to reveal how marketers use consumer data, measure ROI, ensure governance and build data capabilities.
The concept of selling through conversation is nothing new. It’s probably one of the oldest forms of commerce in the world. But in a 2015 post on Medium, hashtag inventor Chris Messina was the first person to use Conversational Commerce to mean eCommerce by way of a text chat.
Back in the day, SMS was one of the precursors of digital marketing, and maintained its stronghold over many years. Today, it has entered a new stage of development, opening up exciting new possibilities for brands when combined with other communication channels.
In a world of endless information flows, multichannel marketing offers marketers the best opportunities to engage with their audience and increase brand awareness. As the pandemic has shown, if a brand wants to adapt to a new reality, it must use its digital communication channels to the fullest.
Key trends must remain top-of-mind to inform your evolving brand safety strategy. Keeping an eye on ever-shifting trends will help you improve and adjust your strategy as tech solutions and approaches to brand safety change.
