Agenda | MMA
Visit the MMA COVID-19
Marketer Support Hub

Monday, October 14, 2019

8:30 AM – 9:30 AM

Breakfast & Registration

9:30 AM – 09:40 AM

Welcome Message

Welcome Remarks

9:40 AM – 9:50 AM

Opening Remarks

Opening Remarks from Co-Chairs

9:50 AM – 10:10 AM

Keynote Session

Future of Digital Business : It's Never Just an App

The talk explores how mobile applications are the first step towards a digital business. The session identifies key steps that incumbents as well as digital native companies take to grow their applications into the foundation of platform companies.

Digital Business Strategy and Communications Consultant.

10:10 AM – 10:30 AM

Keynote Session

Marketing in the age of machine learning

Deputy General Manager, FMCG & Automotive
Google Turkey

10:30 AM – 11:00 AM

Keynote Session

Breaking Through the Noise: Why We Need To Automate 

The average marketer works with more than 15 ad platforms to manage campaigns and optimize KPIs. It’s no surprise that 84% of CEOs are concerned with how data-driven decisions are made. Find out how 49% of marketers are adopting automation and getting a leg up on the competition. 

Global Director of Product Marketing

11:00 AM – 11:15 AM

Networking Break

11:15 AM – 11:55 AM

Panel Session

Innovation Invasion by Turkish Banks

Turkish banks have long been at the edge of innovation. This panel, with top C levels of prominent Turkish Banks, will be a deep dive into innnovative applications in mobile banking.

Core Strateji
Strategy, Digital Banking and Payment Systems EVP
Executive Vice President
Garanti BBVA
Deputy Chief Executive
Assistant General Manager - Alternative Distribution Channels
Yapı Kredi

11:55 AM – 12:25 PM

Panel Session

The Impact of Women Diversity in Mobile Transformation

In this session Wtech board members will discuss the future of mobile advertising and marketing adressing the human and human transformation and the impact of women diversity in the action.

Founder and CEO
360 Plus Media Interactive
Strategic Planning Manager
Alarko Holding
Next Akademi
Managing Director
Supply Chain Transformation Director
Arçelik Pazarlama A.Ş.

12:25 PM – 12:45 PM

Keynote Session

Connecting the Dots: Cross Device Attribution in a World with 24 Billion Connected Devices

eMarketer predicts that by 2020 there will be in excess of 24 billion connected devices in use globally - That’s four for every person on the planet! The need to ‘connect the dots’ and provide seamless customer experiences across multiple devices has never been more important.

Marketing Director, EMEA

12:45 PM – 13:45 PM


13:45 PM – 14:20 PM

Panel Session

Future of Media & Entertainment

Mr. Lama Studios
General Manager EMEA & LATAM Brand
Chef Partner

14:20 PM – 14:40 PM

Keynote Session

Future of Brand & Art

Head of Brand & Marketing Strategy
Vodafone Turkey

14:40 PM – 15:20 PM

Panel Session

Everchanging Advertising Ecosystem and Gender Equality

Brand Director
Adidas Turkey
Deputy General Manager
Kantar Media
Wavemaker Turkey
Advertisers Association

15:20 PM – 15:35 PM

Networking Break

15:35 PM – 15:50 PM

Keynote Session

Mindfulness & Tech - Why Leading Companies Start To Meditate

Mindfulness Coach
The Mindful Company

15:50 PM – 16:15 PM

Keynote Session

A New Advertising Experience in Traffic Ecosystem

In big cities like Istanbul, we all spent so much time on traffic. The time spent in cars increases even more on holidays and special occasions. So there is a great opportunity for advertisers to catch consumers on the road. Yandex has not only big chunk of information and data about that traffic ecosystem but also solutions for advertisers to meet with its audience.

Head of Sales
Yandex Turkey

16:15 PM – 16:20 PM

Closing Remarks