Agenda | MMA Global

Agenda

Sunday, October 27, 2024

9:00 – 10:00

Connect Over Breakfast: Fuel Your Day and Connections

MMA invites you to network and enjoy a well-rounded morning experience with a breakfast buffet featuring a diverse array of pastries, savory delights, seasonal fruits, and a variety of beverages.

10:00 – 10:10

MMA Welcoming Remarks

Business Development & Growth Director– MENA
MMA Global

10:10 – 10:20

MMA: Future of Marketing & Progressive Initiatives

MMA MEA CEO
MMA Global

10:20 – 10:35

NEXT! in 15 AI Tools in 15 minutes

This session is inspired by action and will provide you with 15 AI tools that you can use to transform your marketing. You’ll hear from Ian Anderson who will share tools that you can implement across your marketing function to increase engagement and revenue, while reducing cost.

Vice President of Artificial Intelligence
InMobi

10:35 – 11:05

NEXT! in Digital Innovations in Marketing

Digital innovations continue to remodel and evolve the marketing landscape. As marketers, we are continuing to bridge the gap between technology and marketing, but what’s missing? This session will explore strategies that leverage technology to transform how businesses connect with consumers and thrive in a growing economy.

Chief Experience Officer
PwC
Head of Starcom KSA
Starcom Middle East
GM, KSA
Platformance
Moderator
MMA MEA CEO
MMA Global

11:05 – 11:20

NEXT! in Growth Strategy for Business Success

During this fireside chat, you will hear from Mustafa Guechi Regional Sales Manager, MEA, Amplitude and Hassan El-Tahan, Vice President of Growth, Gathern discuss the underlying growth strategy of Gathern, how this is reflected in their business processes and how analytics has played a big role in growth decisions for elevated business success.

Regional Sales Manager - MEA
Amplitude
Vice President of Growth
Gathern

11:20 – 11:40

Coffee Break

Join us for a refreshing coffee break where you can recharge and make valuable connections.

11:40 – 12:10

NEXT! in Filling the Skills Gaps in Marketing: Strategies for Success

In Saudi Arabia, the marketing function is progressing rapidly, driven by digital transformation, changing consumer behaviors, and the nation's Vision 2030 initiatives. From a recent report, developing the kingdom's human capability is a priority. This session will explore the impact of a variety of skills gaps and share strategies for business success.

CEO
A2Z Media
Managing Director
Mindshare KSA
Vice President Marketing & Communications – West Arabia
Mastercard
Moderator
Business Development & Growth Director– MENA
MMA Global

12:10 – 12:25

NEXT! in Commerce Audiences

This session will provide the audience with an overview Over Criteo Commerce Audiences. Abdalrahman Alfarra, will address the importance of personalised targeting to enhance user experience, improved customer engagement, an increase in conversation rates and customer loyalty.

Manager, MEA Sales
Criteo

12:25 – 12:35

MMA Closing Remarks

MMA MEA CEO
MMA Global
Business Development & Growth Director– MENA
MMA Global

12:35 – 14:00

Savor & Connect: A Gourmet Networking Lunch Experience

Our lunch not only offers a diverse menu with fresh salads, international and Arabic dishes, and delightful desserts but also provides an ideal setting for networking, making it a complete and enriching culinary and social experience.

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    Zeynep Albora
    Commercial Operations and Marketing Manager, MENA
    MMA Global
    E: [email protected]