

Reema is a Division Marketing & Communications Vice President at Mastercard managing Saudi Arabia, Bahrain, Levant & Egypt. In her current role, she is responsible for developing and implementing integrated marketing & communications plans across multiple countries with delivering insights driven and integrated solutions to drive the business performance in partnership with cross functional teams.
Reema is a dynamic and results-focused marketer who possess good experience in the field of brand building, innovation and relationship management with proven competencies in business planning and strategy implementation for strong brands within the region.
She joined Mastercard in 2018 as a marketing manager looking after Saudi and Bharain and later her role expanded to cover Levant as a Marketing Director in 2020, recently she has been appointed as the marketing and communications head for the division, expanding her responsibilities to Egypt as well.
She started her career in 2011 in the FMCG industry working across multiple local and multinational brands such as Nestle.
Reema holds a bachelor’s degree in commerce specializing in marketing from Otago University in New Zealand and a high graduate diploma in marketing with honors from Lincoln University in New Zealand.