

Darine El Kaissi stands at the forefront of the advertising industry in Saudi Arabia, leading the business for Mindshare with a wealth of experience and a proven track record of excellence. With a career spanning over 19 years, Darine has honed her expertise in driving market performance for large client accounts through innovative campaign development within high-profile agency environments.
Her strategic approach encompasses a deep understanding of market dynamics, refined through meticulous market research to identify key indicators and align strategies with client's target demographics. Darine's ability to cultivate strong business relationships with client management ensures seamless execution of directives and objectives throughout.
Darine has won multiple large-scale accounts since joining Mindshare KSA in 2023 and has grown the business three-fold.