The panel will explore the transformative effects and hurdles of integrating artificial intelligence into digital marketing strategies, focusing on how AI influences return on investment (ROI).
Key Takeaways:
Step into the AI Loyalty Loop, where data-driven strategies create a perpetual cycle of customer loyalty. This session unveils the secrets to sustained customer retention in the AI era.
Key takeaways:
In an era characterized by exponential technological advancement, the integration of Artificial Intelligence (AI) into marketing strategies stands as a pivotal force driving ROI, innovation and customer journeys. As we navigate through this dynamic intersection of technology and marketing, understanding the evolving state of AI in this realm is primary.
An online study on the ‘State of AI in Marketing’ was conducted to assess the adoption of AI applications in marketing, while also including crucial subjects such as Gen AI, AI expertise, and risk readiness for AI adoption in marketing.
Key takeaways:
In today's data-driven world, organizations are increasingly turning to artificial intelligence (AI) to gain a competitive edge. However, harnessing the true power of AI requires a strategic approach to measurement, ensuring that data collection, analysis, and insights align with business objectives. This session will delve into the intricacies of aligning measurement strategies with AI-powered marketing, empowering organizations to maximize the value of their AI investments.
