Industry expert will lead the global revenue operations of global mobile performance advertising company.
BERLIN – December 10, 2018 – TAB, a leader in mobile performance marketing, has appointed Josh Swerdlow as VP of Revenue & Growth Operations to lead the global revenue growth of the company (US, Asia & Europe). In the new position, Swerdlow, bringing a huge track record and work experience of 10+ years to the role, will oversee all new business activities, including the international sales teams, to boost the significant expansion of which is planned over the next 12 months. Swerdlow has joined TAB from Hasoffers by TUNE where he was a Head of Sales in Europe.
“Really exciting times for TAB now, especially since the recent acquisition. Our mission over the next 24 months will be to fuel the explorational growth of TAB, not just through new businesses and clients, but also through strategic acquisitions within the mobile app industry,” says Josh Swerdlow.
TAB got acquired by PIA Group in August of 2018. PIA Group is a data-driven marketing service provider with over 700 professionals in 10 individual expert companies in the field of advertising, data management, CRM and consulting. PIA Group helps their customers to increase their brand and sales growth at every phase of the customer journey – from acquisition to re-activation.
“With Josh we found the perfect sales expert to fuel and ensure our continuous revenue growth over the next year. His knowledge of the industry and his extensive international network will help TAB to diversify its product portfolio and become a market leader in the fields of mobile performance-based advertising, user acquisition and re-engagement,” said Matthias Lesch, CEO of TAB.
TAB was founded in 2016 as a mobile performance marketing company helping mobile app developers discover the right users for their apps, quickly tripling external sales to 8-digits within the first 18 months. In 2018, TAB will continue to grow in its worldwide core business of user acquisition and networking with PIA Group companies.
Using in-house tech stack, automated decision algorithms and in-depth analysis of data, TAB ensures brand safety and prevention of ad fraud.
TAB is looking forward to the advancement and expansion with Josh on board, with open positions for skillful experts in various locations across Europe, Asia and the US. You can find more information about the open positions on our website tab.company or contact us at [email protected].