Second MMA Consumer Insight Briefing Sells Out - New Venue Announced
- Event relocated to accommodate more attendees -
London, UK: March 28, 2011 — The Mobile Marketing Association (MMA)’s UK Council today announced that due to an overwhelming industry response, its second Consumer Insight Briefing event has been relocated to a larger London venue. The event will now be held at the Royal Institute of British Architects (RIBA) on Tuesday 5th April. Designed to further build the case for investment in mobile, the event will share a range of current consumer and market insight, featuring research from speakers from Orange, ComScore, GetJar, InMobi, Mindshare and TNS.
After an extremely successful launch event in December 2010 covering topics from how European consumers are engaging with mobile content to consumer perspectives on mobile advertising and the resulting effectiveness of the medium, the next event’s discussion topics will include:
- The consumer perspective on mCommerce
- Improving the efficiency of advertising planning, buying and reporting
- Now there’s an app for that, what’s next?
The event, sponsored by OpenMarket and GetJar, will also feature an interactive mobile campaign challenge as well as a panel session and Q&A chaired by Mobile Marketing Magazine editor David Murphy. It will be followed by coffee and networking.
The next Consumer Insight Briefing, also sponsored by OpenMarket, will be held in late June with a Brand and Agency Briefing, providing attendees with the opportunity to hear directly from leading brand and agency thinkers on their use of the mobile channel, scheduled for 12th May. For more information or to register for these future events, please email [email protected].
About Mobile Marketing Association
The Mobile Marketing Association (MMA) is the premier global non-profit trade association representing all players in the mobile marketing value chain. With more than 750 member companies, the MMA is an action-oriented organization with global focus, regional actions and local relevance. The MMA’s primary focus is to establish mobile as an indispensible part of the marketing mix. The MMA works to promote, educate, measure, guide and protect the mobile marketing industry worldwide. The MMA’s global headquarters are located in the United States and it has regional chapters including North America (NA), Europe, Middle East and Africa (EMEA), Latin America (LATAM) and Asia Pacific (APAC) branches. For more information, please visit www.mmaglobal.com.
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FOR MORE INFORMATION:
Sarah O’Neill or Robert Haslam
Tel: +44 (0) 207 751 4444