MOBILE MARKETING ASSOCIATION STRENGTHENS 2011 ASIA PACIFIC BOARD OF DIRECTORS | MMA Global
  2. Resources
  3. News
  4. MOBILE MARKETING ASSOCIATION STRENGTHENS 2011 ASIA PACIFIC BOARD OF DIRECTORS
  2. Resources
  3. News
  4. MOBILE MARKETING ASSOCIATION STRENGTHENS 2011 ASIA PACIFIC BOARD OF DIRECTORS

MOBILE MARKETING ASSOCIATION STRENGTHENS 2011 ASIA PACIFIC BOARD OF DIRECTORS

April 27, 2011

 

Mobile Marketing Association Strengthens 2011 Asia Pacific Board of Directors
 
Blyk, Euro RSCG, Google, InMobi, Maxis Mobile Services executives join regional steering team
 
Singapore, April 26, 2011 — The Mobile Marketing Association (MMA) (www.mmaglobal.com) today announced key additions to its 2011 Asia Pacific Board of Directors. The new appointees comprise leaders and innovators in mobile marketing from MMA member companies Blyk, Euro RSCG, Google, InMobi and Maxis Mobile Services Sdn Bhd.
 
“Mobile is by the far one of the most dynamic media currently available and there is no limit to the innovation that can be brought to consumers through their devices. Our new appointees will bring their immense experience in their industries to further bolster the efforts of MMA in the region. I’m certain the 2011 Board will now be even better equipped to make a real measurable impact through the year and into 2012,” said Rohit Dadwal, Managing Director, Mobile Marketing Association Asia Pacific Limited.
 
The new appointees include:
 
Honorary Members
  • Andrew Knott, Chief Digital officer, Euro RSCG
  • Antti Ohrling, Co-founder, Blyk
  • Atul Satija, VP & Managing Director – Asia Pacific, InMobi
  • William Easton, Regional Head of Mobile Sales & Operations (Asia Pacific), Google
Sustaining Member
  • Wee Hui Ting (Heather), Head of Mobile Advertising, Maxis Mobile Services (M) Sdn Bhd
"For the past five years the MMA has been advocating the role of mobile within the marketing mix and preparing the industry for the time when mobile can be used in every single marketing campaign. We are now at that moment. On the APAC MMA Board - we have a very talented and diverse group representing different parts of the industry and marketing spectrum, so it is a particular honour to be chairing the board this year. We have a lot of work to do. For those brands that grab the mobile opportunity first, there will be significant reward," said Barney Loehnis, Chairman, MMA Asia Pacific Board and Head of Digital, Asia Pacific, OgilvyOne Worldwide.
 
The MMA Asia Pacific board members work together with the MMA Global Board to oversee and guide the Association and its industry initiatives. MMA’s regional agenda includes educating brands, agencies and consumers on the potential of mobile marketing; developing measurement, metrics and insight into the size, growth, trends and effectiveness of mobile marketing; developing industry guidelines, best practices and standards; and helping build bridges between regulators and industry members.
 
As of April 2011, the 2011 Asia Pacific Board of Directors line-up includes:
  • Chair: Barney Loehnis, Head of Digital, Asia Pacific, OgilvyOne Worldwide
  • Vice Chair: Emmanuel Allix, Founder and Managing Director, Isalis Asia
  • Secretary: Sonya Stamp, Managing Partner, Rice Communications PTE Ltd
  • Treasurer: Dilip Mistry, Advertising Product Group, Microsoft (MSN and Windows Live)
  • Chair Emeritus: Sean Rach, Director, Digital Media & Corporate Events, Prudential Corporation of Asia
  • MMA: Rohit Dadwal, Managing Director, Asia Pacific
  • Andrew Knott, Chief Digital officer, Euro RSCG
  • Antti Ohrling, Co-founder, Blyk
  • Atul Satija, VP & Managing Director – Asia Pacific, InMobi
  • Avtansh Sharma, Director, Business Development & Solutions Consulting, Alcatel-Lucent
  • Danilo J. Mojica, Division Head, Wireless Consumer Division, Smart Communications
  • Gavin Mehrotra, The Coca-Cola Company
  • Hanis Harun, Global Executive Director, Consumer Research, The Nielsen Company
  • Joshua Maa, CEO, Madhouse
  • Marco Gavin, Asia Mobile Marketing Leader, Procter & Gamble
  • Rahul Welde, Vice President Media, Unilever
  • Rajiv Hiranandani, Co-Founder & Executive Director, Mobile2Win
  • Wee Hui Ting (Heather), Head of Mobile Advertising, Maxis Mobile Services (M) Sdn Bhd
  • William Easton, Regional Head of Mobile Sales & Operations (Asia Pacific), Google 
About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global non-profit trade association representing all players in the mobile marketing value chain. With more than 700 member companies, the MMA is an action-oriented organization with global focus, regional actions and local relevance. The MMA’s primary focus is to establish mobile as an indispensable part of the marketing mix. The MMA works to promote, educate, measure, guide and protect the mobile marketing industry worldwide. The MMA’s global headquarters are located in the United States and it has regional chapters including North America (NA), Europe, Middle East and Africa (EMEA), Latin America (LATAM) and Asia Pacific (APAC) branches. For more information, please visit www.mmaglobal.com.
 
# # #
 
FOR MORE INFORMATION:
Rice Communications for the MMA
Tel: +65 6221 8047
 
Shruti Soni
 
Daniel Lim