Selections representing the limitless opportunities for device-driven creativity, engagement and impact now vie to win coveted Smarties Awards
New York – August 17, 2016 – Celebrating the teams and talent who are leveraging the power of mobile to create innovative and effective marketing campaigns, the Mobile Marketing Association (MMA) today revealed the shortlist for the 2016 Global Smarties™ Awards. Selected from submissions from over 30 countries, the shortlisted entries represent the platform’s immense potential to reach and engage connected consumers in unique and original ways.
The shortlist was selected by the Smarties Pre-Screening Council, which includes more than 100 senior level mobile marketers. These entries will now undergo review by the MMA’s independent jury, which is comprised of 28 senior brand and agency professionals and led by jury chairperson Denise Karkos, CMO of TD Ameritrade. Entries will be evaluated on four criteria: strategy, execution, creativity and results.
“Mobile consistently challenges the game for marketers. Given the quality of entries this year, it’s clear that the industry is taking notice and advantage,” commented Karkos. “Now, as a jury, we are faced with the exciting-yet-difficult task of selecting the winning campaigns, setting a rigorous bar to take home a coveted Smarties.”
“Mobile’s pervasiveness, flexibility and capacity for creativity is driving the transformation of business and marketing,” said Sheryl Daija, Chief Strategy Officer, MMA. “We are now in a mobile-first world, and these campaigns demonstrate the endless opportunities the platform offers for marketers to make meaningful connections with consumers.”The shortlist for the 2016 Global Smarties Awards includes:
Lead Generation / Direct Response / Conversion
Product / Services Launch
Relationship Building / CRM
Social Impact / Not For Profit
CHANNEL / MEDIA STRATEGY
Cross Media / Cross Mobile Integration
Cross Screen Advertising
Marketing within a Mobile Gaming Environment
The Internet of Things
The finalists and winners will be honored at the annual Global Smarties Celebration of Talent, with Presenting Sponsor Rubicon Project, on September 26, the first evening of the MMA’s SM2 Innovation Summit at Pier Sixty in New York City. For marketers looking to stay ahead of mobile transformation, the summit on September 26–27 is one of the must-attend events during Advertising Week in New York. MMA members and non-members are welcome to register for MMA SM2 Innovation Summit at (special rates for members and brand executives).
“We’re thrilled to be partnering with the MMA on the Smarties Awards. A highly-respected industry accolade, the Smarties are the perfect platform to honor excellence in the ever-changing mobile marketing landscape,” said Rubicon Project CMO, Mari Kim Novak. “As a leader in the video space, we’re looking forward to further extending our focus into mobile video and celebrating the innovation and evolution of this particularly valuable market.”
The MMA is collaborating with Millward Brown to analyze the shortlist and publish a Global Trends Report. This report will offer marketers insights on best practices, key trends and factors that contribute to a winning mobile campaign. Additionally, the MMA will showcase the shortlist in a series of case studies to be added to the over-600-strong Case Study Hub.
About the Mobile Marketing Association (MMA)
The MMA is the world’s leading global non-profit trade mobile marketing association comprised of more than 800 member companies, spanning nearly fifty countries around the world. Our members represent the entire mobile marketing ecosystem, including brand marketers, agencies, mobile technology platforms, media companies, operators and others. The MMA’s mission is to accelerate the transformation and innovation of marketing through mobile, driving business growth with closer and stronger consumer engagement. Anchoring the MMA’s mission are four core pillars: cultivate inspiration by driving innovation for the Chief Marketing Officer; build mobile marketing capabilities for marketers through fostering know-how and confidence; champion the effectiveness and impact of mobile through research providing tangible ROI measurement; and advocate for mobile marketers. Additionally, MMA industry-wide committees work collaboratively to develop and advocate global best practices and lead standards development.
Members include: 1-800-Flowers.com, Allstate, American Express, Bank Of America, Campbell’s, Chase, Chobani, Choice Hotels, Citi, Colgate-Palmolive, DataXu, Dunkin’ Brands, E*TRADE, Electronic Arts, ESPN, Facebook, Ford, Foursquare, Google, Havas, Hilton, iHeartMedia, InMobi, Johnson & Johnson, Krux, Marriott, MasterCard, McDonald’s, Mondelez, Nestle, OpenMarket, Pandora, Pfizer, Pinterest, PlaceIQ, Procter & Gamble, R/GA, RadiumOne, Razorfish, Samsung, SAP, Sears, Spotify, Starcom, The Coca-Cola Company, The Rubicon Project, The Weather Company, T-Mobile, TUNE, Ubimo, Unilever, Verve, VEVO, Vibes, Visa, Walmart, Wendy’s, xAd , Zurich and many more. The MMA’s global headquarters are located in New York with regional operations in Asia Pacific (APAC), Europe/Middle East/Africa (EMEA) and Latin America (LATAM). For more information about the MMA please visit http://www.mmaglobal.com.