The Guardian's iPhone app, developed by 2ergo, triumphs at the AOP Digital Publishing Awards 2010
11 June 2010 Guardian.co.uk swept the board at the prestigious Association of Online Publishers awards last night.
The website was named digital consumer publisher of the year and picked up five other prizes, including the Innovation award for their iPhone application.
Following the visual language of both newspaper and website, the Guardian iPhone app was designed to appeal to a mobile audience seeking a new, even more intuitive user experience. It has exceeded sales targets, was the first 'serious content app' to deliver a #1 spot in the App Store and is bringing its highly engaged users ever-closer to GNM's content. The AOP judges commented that the application “Broke the mould of how content to mobile can be monetised.”
John Stevens, 2ergo Joint MD said: “2ergo is delighted to have worked on the ground breaking project, and to be associated with a brand that is leading the way in mobile innovation. The Guardian iPhone app was downloaded over 100,000 times in the first three month of its launch and recently featured in a TV advertising campaign for the Apple iPhone.”