Agenda

Registration and coffee / Credenciamento e café

Opening and welcome / Abertura e boas vindas

Top 5 Smox insights

Digital Transformation at Bacardi

The journey one of the most iconic brands in Spirits has taken to engage with Millenials having Digital and Mobile at the core of it's connection strategy.

In Partnership With:

Forget Unicorns: Breeding Dragons in a Mobile World

We are all familiar with the concept and excitement of unicorns, but what if legacy companies could infuse some of these unicorn characteristics and launch even faster growing billion-dollar businesses? Bonin Bough, Mondelez International’s Chief Media & eCommerce officer, explores how exactly one could hatch, raise, and ride dragons within established organizations. Through innovative initiatives, such as eCommerce and Media Monetization, and burn-the-box mobile platforms like Personal Relationship Management, meaningful engagements with consumers are not only powering the dynamic between consumer, marketer and brand but also breeding dragons.

B. Bonin Bough

Host

CNBC's Cleveland Hustles

André Ferraz

CEO and Co-Founder

In Loco Media

In Partnership With:

Maximize your mobile efforts to drive relevance and results

Consumers today browse and buy across multiple platforms, and marketers need to remain relevant and retain engagement at every point of the buying journey in order to drive sales. This session, based on an analysis of H1 2016 shopping data and led by Criteo’s MD LATAM - Ale Firmino, will explore what current e-commerce behavior looks like and how marketers can adapt a more successful and consumer-oriented strategy.

Alessander Firmino

Managing Director Latín América

Criteo

In Partnership With:

Coffee Break

Welcome back / Boas vindas

Thais Schauff

VP de Operações LATAM

MMA

Redefining the market in the Age of Women Empowerment

Hashtag feminism has gone viral, with soap, shampoo and even energy firms launching social-media campaigns marketing feminism. But behind the hype, who’s really benefiting?