Agenda | MMA Global

Wednesday, October 5, 2016

10:00 – 10:45

Registration and coffee / Credenciamento e café


10:45 – 11:00

Opening and welcome / Abertura e boas vindas

11:00 – 11:15

Top 5 Smox insights

11:15 – 11:45

Digital Transformation at Bacardi

The journey one of the most iconic brands in Spirits has taken to engage with Millenials having Digital and Mobile at the core of it's connection strategy.
Chief Marketing Officer
Bacardi
Founder & CEO
Adsmovil
In Partnership With:

11:45 – 12:15

Forget Unicorns: Breeding Dragons in a Mobile World

We are all familiar with the concept and excitement of unicorns, but what if legacy companies could infuse some of these unicorn characteristics and launch even faster growing billion-dollar businesses? Bonin Bough, Mondelez International’s Chief Media & eCommerce officer, explores how exactly one could hatch, raise, and ride dragons within established organizations. Through innovative initiatives, such as eCommerce and Media Monetization, and burn-the-box mobile platforms like Personal Relationship Management, meaningful engagements with consumers are not only powering the dynamic between consumer, marketer and brand but also breeding dragons.
Host
CNBC's Cleveland Hustles
CEO and Co-Founder
In Loco Media
In Partnership With:

12:15 – 12:45

Maximize your mobile efforts to drive relevance and results

Consumers today browse and buy across multiple platforms, and marketers need to remain relevant and retain engagement at every point of the buying journey in order to drive sales. This session, based on an analysis of H1 2016 shopping data and led by Criteo’s MD LATAM - Ale Firmino, will explore what current e-commerce behavior looks like and how marketers can adapt a more successful and consumer-oriented strategy.
Managing Director Latín América
Criteo
In Partnership With:

12:45 – 13:15

Coffee Break


13:15 – 13:30

Welcome back / Boas vindas

Vice-Presidente de Operações LATAM
MMA Global - LATAM

13:30 – 14:00

Redefining the market in the Age of Women Empowerment

Hashtag feminism has gone viral, with soap, shampoo and even energy firms launching social-media campaigns marketing feminism. But behind the hype, who’s really benefiting?
Regional Director of Communications & Sustainability Latin America / VP Corporate Affairs
Sab Miller
Co-founder
Logan
In Partnership With:

14:00 – 14:30

VR - transitioning from a 2D to a 3D design paradigm

Senior Product Marketing Manager
Samsung
CEO, Isobar Brasil
CEO, Pontomobi

14:30 – 15:00

Music streaming services: Disruption in the music industry and business opportunities

VP, MD Latam
Deezer
VP of Product Management
Cable & Wireless Communications
Regional Director of Latin America & Caribbean
IFPI

15:00 – 15:15

Wrap Up


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