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August 12-14, MGM Grand, Las Vegas
Join MMA as it leads the marketing track at Ai4 2024, the largest AI business event brought to you by MMA's AI Leadership Coalition
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April 15-17, 2024 | Miami Beach, Florida
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Is it Real AI?
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MMA Mobile Summit Colombia 2018
October 4, 2018 | Colombia
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MMA Forum Colombia 2018
Agenda
Agenda
Thursday, October 4, 2018
8.00am – 8.30am
Café y Networking / Coffee & networking
8.30am – 8.45am
Bienvenida e apertura / Welcome & Opening remarks
8.45am – 9.15am
Estudio MMA Mobile Report Colombia 2018 / Research MMA Mobile Report Colombia 2018
Fabian Tejera
Consumer Insights Leader | Colombia
GFK
In Partnership With:
9.15am – 9.45am
Caso McDonald's: shopper marketing en la era de la movilidad/ McDonald's case: shopper marketing in the age of mobility
Rodrigo Cortés
Country Manager en Colombia
Waze
Diego Higuera
Director LATAM CRM Media & Merchandising
Arcos Dorados
In Partnership With:
9.45am – 10am
Caso Pirelli: vendiendo neumáticos a través del móvil/ Pirelli case: selling tires through mobile
Alberto Pardo
Founder & CEO
Adsmovil
In Partnership With:
10AM – 10.15AM
Case Study: Pernod Ricard + Rappi
Alberto Pardo
Founder & CEO
Adsmovil
Luis Alberto Forero
Partnerships Manager
Rappi
Juan Pablo Namur
Online Experience Chief
Pernod Ricard
In Partnership With:
10:15 AM – 10:45 AM
Transformación, De los Canales a los Comportamientos | Transformation, From Channels to Behaviors
Andrés Castillo
Digital Hub Lead Andean Region J3
UM Worldwide
10.45am – 11.15am
Los ingredientes para la innovación @ Mondelez | The ingredients for innovation @ Mondelez
Alex Castillo
LA Media and Consumer Engagement Associate Director
Mondelēz International
11:15 AM – 11:30 AM
Estudo de caso: Mi Movistar Colômbia / Case study: My Movistar Colombia
Santiago Cardoba
Gerente Canal Online
Telefonica
11.30am – 11.45am
3 Insights de los casos ganadores de los Premios MMA Smarties LATAM/ 3 insights from MMA Smarties winner cases
Thais Schauff
VP de Operações LATAM
MMA
11.45am – 12.00pm
Cierre / Final remarks
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