MMA APAC: Mobile Programmatic is Not Problematic | Mobile Marketing Association

July 25, 2018

#MoveToMobile #InMobiExchange

Introduction

Are you as a marketer still dealing with cookie based information and don’t know how to use this data on mobile ? Are you still trying to understand whether mobile programmatic is a brand or performance engine ? Confused about figuring out who is a true, trustworthy programmatic partner and who is not ? Mobile programmatic need not be this problematic! Once you navigate the move to mobile effectively, the remaining pieces of the mobile programmatic puzzle can be put together to drive transformative results for your brand. Join us at this event, in Singapore, to reflect on:

  • The #MoveToMobile
    • Cookies to device IDs
    • Walled gardens to open measurement
    • Waterfall to open auction
    • Cheap buying to trust and transparency
  • Doing Mobile Programmatic Right

Agenda

Time
Session
08:30 - 09:00 Registration and networking breakfast
09:00 - 09:10 Welcome Address
09:10 - 09:40 Opening Keynote
09:40 - 10:10 Panel: Mobile Programmatic Done Right
10:10 - 10:15 Q&A
10:15 - 10:25 Break
10:25 - 10:40 How can brands #MoveToMobile
10:40 - 10:45 Q&A
10:45 - 11:00 Closing Keynote

 

 

Speakers

Managing Director
Mobile Marketing Association Asia Pacific Limited
Co-founder and President of Advertising Cloud
InMobi
Senior Vice President of Asia Pacific
The Trade Desk
VP & GM, Asia Pacific, Middle East and Africa
InMobi
Vice President, Global Media at Unilever Asia, Africa, Middle East, Turkey & Russia
Unilever
Managing Director SEA
Integral Ad Science
DSP Group Director, Southeast Asia
Adobe Advertising Cloud
APAC COO
Mindshare FAST
Managing Director, Asia Pacific
MediaMath

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