Indonesia Event | MMA
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Marketer Support Hub

June 19, 2019

Get inspired by mobile as a key medium and a powerful force for business growth, positive change and a greater impact to the society

Enjoy the cinema silver screen experience of some of  the best mobile marketing campaigns and advertising works that were honored at last year’s MMA SMARTIES AWARDS, globally, regionally and locallyTake away key learnings from past winners and discover future trends you can implement in your brand campaigns. Participate in sharing sessions by renowned mobile marketing, as well as creative professionals.

The MMA SMARTIES AWARDS is the world’s only global mobile marketing awards program honoring innovation, creativity, and success. The SMARTIES recognizes regional winners, country winners and Global winners in addition to Industry Awards.

What To Expect

Insightful Glimpses on What Brands Can Do With Mobile

Get deeper and better understanding of different mobile campaigns spanning across 20 categories such as gaming, messaging, apps, social, location and many more.


Who Should Attend?

Brand Marketers
Media & Creative Agencies


Agenda - Wednesday, 19 June 2019

9.30 AM – 10.00 AMRegistration 
10.00 AM – 10.15 AM

Opening Session: Case Study Deep Dive by Smarties Indonesia 2018 Winner

10.15 AM - 10.45 AM

Case Study Screening: Marketing Objective Category

Brand Awareness

  • Uniqlo: The Biggest Launch to the Biggest Store
  • Lifebuoy: 24 Hour Doctor

Lead Generation/ Direct Response/ Conversions

  • Friso: So You Think You Can Grow Indonesia
  • Uniqlo Hijacking the Largest Shopping Festival in the World

Product/ Services Launch

  • Rexona: Movement for Movement


  • BiteCoins
  • Uniqlo: Your Top Gifting Choice

Relationship Building/ CRM

  • From Mass to my McDonald’s
  • Castrol CRM Mini Truck ka Shiksha Kendra

Social Impact/ Not For Profit

  • #ImBack. The return to Twitter
  • Powerless Queen
10.45 AM - 11.15 AM

Case Study Screening: Media Category

Cross Media

  • Huggies Wins Over New Moms With The Power of a Hug

Cross Mobile Integration

  • Google Football Answers Made Easy

Marketing within a Mobile Gaming Environment

  • Turning KFC into Gamers Playground


  • Pepsodent Night brushing Via Storytelling
  • Telkomsel Credit Score


  • Google Maps for 2 Wheelers

Mobile App

  • Reclame Aqui: Curroption detector
  • Pepsi: Chug Chug on Chuk Chuk

Mobile Search

  • Big Bazaar: Smart Search

Mobile Social

  • The Wentworth Rat
  • Justice Bao and the Missing Insurance

Mobile Website

  • The all-new
11.15 AM - 11.45 AM

Case Study Screening: Technology Category


  • Appee
  • Nestle Empower Mothers to let their Kids Explore the World

Location Based Services or Targeting

  • Dove Dry Shampoo

Mobile Payments/ Commerce

  • It's Never Too Late, Always the Perfect Gift with 1800-Flowers

Mobile Video

  • OLX Vogon Indonesia


  • L’Oreal Paris: Beauty For All. Retail Consumer Experience in Your Palm!

360 Degree Video

  • Volvo: Racing The Sun

Mobile Audio

  • Sprite: Formula Songs
  • Lifebuoy: Activating Infection Alert System in Rural India

The Internet of Things – Products in Prototype/ Incubator Stage

  • The Tasty Drive

Best Brand Experience

  • Clear: I Know What You Did Last Summer

Best Mobile Creative

  • Ford Ranger 360, Tough Done Smarter
  • Nokia VR Store


Head of Consumer Marketing
PT Google Indonesia
Creative Director
PT Toaster Biro Kreatif

Venue: Cinema XXI Plaza Senayan, Jakarta 


PricingUSD 25USD 35
 Register NowRegister Now

Contact Information

For further information and sponsorship opportunity, please contact [email protected]