Order your copy of International Journal of Mobile Marketing Vol 5, No2 | MMA Global

Order your copy of International Journal of Mobile Marketing Vol 5, No2

Winter 2010 VOL. 5 NO. 2


Purchase Whole Journal Here for only $75.00

List of Articles for individual purchase $8.50 each


List of Articles

MOBILE COMMUNICATIONS AND EMERGING MEDIA: PREVALENCE AND IMPACT IN THE WORKPLACE

Jennifer P. Bott, Ray V. Montagno, Judy Lane


THE PRACTICES OF MOBILE ADVERTISING DISCLOSURE ON CONSUMER TRUST AND ATTITUDE
Alex Wang

MOVING BEYOND ACCEPTANCE: EXPLORING DETERMINANTS OF CONSUMER USE OF MOBILE SERVICES
Sejin Ha, Te-Lin Chung, John Hamilton, Joohyung Park

THE CRITICAL SUCCESS FACTORS FOR MARKETING WITH DOWNLOADABLE APPLICATIONS: LESSONS LEARNED FROM SELECTED EUROPEAN COUNTRIES
Rosanne Chiem, Jacob Arriola, Derek Browers, Jerome Gross, Enrico Limman, Paul V. Nguyen, Dwi Sembodo, Young Song, Kala Chand Seal

MOBILE SERVICE ADOPTION OPTIMIZATION: A CASE STUDY
Ramin Vatanparast, Mehdi Ebrahimi, Hamed Z. Qadim

INVESTIGATING MOBILE SERVICES’ IMPACT ON CONSUMER SHOPPING EXPERIENCE AND CONSUMER DECISION-MAKING
Gokhan Karaatli, Jun Ma, Nichaya Suntornpithug

CRITICAL FACTORS OF CONSUMER DECISION-MAKING ON M-COMMERCE: A QUALITATIVE STUDY IN THE UNITED STATES
Moutusy Maity

CONSUMER ATTITUDES TOWARD PERMISSION-BASED MOBILE MARKETING: AN EMPIRICAL STUDY FOR TURKEY
Emrah Cengiz, Hakan Tetik

SELECTION OF CELLULAR OPERATORS IN BANGLADESH: AN EMPERICAL ANALYSIS
Khairul Alom, Ashik Imran Khan, ANM Meshquat Uddin

MOBILE MARKETING: IMPLICATIONS FOR MARKETING STRATEGIES
Phumisak Smutkupt, Donyaprueth Krairit, Vatcharaporn Esichaikul


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for only $75.00