Winter 2010 | VOL. 5 NO. 2 |
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List of Articles
MOBILE COMMUNICATIONS AND EMERGING MEDIA: PREVALENCE AND IMPACT IN THE WORKPLACE
Jennifer P. Bott, Ray V. Montagno, Judy Lane
THE PRACTICES OF MOBILE ADVERTISING DISCLOSURE ON CONSUMER TRUST AND ATTITUDE
Alex Wang
MOVING BEYOND ACCEPTANCE: EXPLORING DETERMINANTS OF CONSUMER USE OF MOBILE SERVICES
Sejin Ha, Te-Lin Chung, John Hamilton, Joohyung Park
THE CRITICAL SUCCESS FACTORS FOR MARKETING WITH DOWNLOADABLE APPLICATIONS: LESSONS LEARNED FROM SELECTED EUROPEAN COUNTRIES
Rosanne Chiem, Jacob Arriola, Derek Browers, Jerome Gross, Enrico Limman, Paul V. Nguyen, Dwi Sembodo, Young Song, Kala Chand Seal
MOBILE SERVICE ADOPTION OPTIMIZATION: A CASE STUDY
Ramin Vatanparast, Mehdi Ebrahimi, Hamed Z. Qadim
INVESTIGATING MOBILE SERVICES’ IMPACT ON CONSUMER SHOPPING EXPERIENCE AND CONSUMER DECISION-MAKING
Gokhan Karaatli, Jun Ma, Nichaya Suntornpithug
CRITICAL FACTORS OF CONSUMER DECISION-MAKING ON M-COMMERCE: A QUALITATIVE STUDY IN THE UNITED STATES
Moutusy Maity
CONSUMER ATTITUDES TOWARD PERMISSION-BASED MOBILE MARKETING: AN EMPIRICAL STUDY FOR TURKEY
Emrah Cengiz, Hakan Tetik
SELECTION OF CELLULAR OPERATORS IN BANGLADESH: AN EMPERICAL ANALYSIS
Khairul Alom, Ashik Imran Khan, ANM Meshquat Uddin
MOBILE MARKETING: IMPLICATIONS FOR MARKETING STRATEGIES
Phumisak Smutkupt, Donyaprueth Krairit, Vatcharaporn Esichaikul
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