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List of Articles

EFFECTS OF MOBILE WEB SURVEY INVITATION MODES ON NON-RESPONSE 
Emanuel Maxl, Werner Haring, Astrid Tarkus, Manfred Altenstrasser, Martin Dolinar

WHO IS MISSING FROM MOBILE PHONE SURVEYS?: AN ANALYSIS OF EUROPEAN
COUNTRIES
Paula Vincente, Elizabeth Reis

AN EMPIRICAL STUDY OF FACTORS AFFECTING USE OF MOBILE ADVERTISING
Ramin Vatanparast, Ali Hasan Butt

DETERMINANTS OF MOBILE ADVERTISING ADOPTION: A CROSS- COUNTRY
COMPARISON OF INDIA AND SYRIA
Mohammed Naved Khan, Kamaal Allil

A COMPARATIVE STUDY OF AMERICAN AND CHINESE YOUNG COMSUMERS’
ACCEPTANCE OF MOBILE ADVERTISING: A STRUCTURAL EQUATION MODELING
APPROACH
Hongwei Yang, Liuning Zhou, Hui Liu

INFLUENCES ON ATTITUDE TOWARD TEXT MESSAGE ADVERTISEMENTS: AN
INVESTIGATION OF SOUTH AFRICAN YOUTH
Justin Beneke, Georgina Cumming, Amy Stevens, Mary Versfeld

PREDICTING SELECT MOBILE SERVICE PREFERENCES BASED ON DEMOGRAPHIC
PROFILE OF MOBILE USERS IN OMAN
Mithun Shrivastava, D. Israel

RELATIONSHIP MARKETING AND CUSTOMER LOYALTY: THE ETHIOPIAN MOBILE COMMUNICATIONS PERSPECTIVE
Rakshit Negi, Eyob Ketema

EXPLORING LOYALTY IN MOBILE INFORMATION SERVICES: THE ROLE OF SOUND
AMUSEMENTS
Fumiyo N. Kondo, Jiro Hirata, Md. Shahriar Akter

CONSUMERS’ INTENTIONS ON USAGES OF IMAGE RECOGNITION OPT-IN
Alex Wang

MOBILE MARKETING AND POLITICAL ACTIVITIES
Catherine W. Cook

UNDERSTANDING THE FACTORS INFLUENCING CONSUMERS’ SELECTION OF
CALLER RING BACK TONES (CRBT): AN EMPIRICAL STYDY 
Dilip Roy, Saikay Banerjee

MOBILE MARKETING COMMUNICATION: LEARNING FROM 45 POPULAR CASES FOR CAMPAIGN DESIGNING
SeyedAlireza Mirbagheri, Meisam Hejazinia