Order your copy of International Journal of Mobile Marketing Vol 5, No1 | MMA Global

Order your copy of International Journal of Mobile Marketing Vol 5, No1


Summer 2010 VOL. 5 NO. 1



Purchase Whole Journal Here for only $75.00
List of Articles for individual purchase $8.50 each


List of Articles

EFFECTS OF MOBILE WEB SURVEY INVITATION MODES ON NON-RESPONSE 

Emanuel Maxl, Werner Haring, Astrid Tarkus, Manfred Altenstrasser, Martin Dolinar


WHO IS MISSING FROM MOBILE PHONE SURVEYS?: AN ANALYSIS OF EUROPEAN
COUNTRIES

Paula Vincente, Elizabeth Reis


AN EMPIRICAL STUDY OF FACTORS AFFECTING USE OF MOBILE ADVERTISING
Ramin Vatanparast, Ali Hasan Butt


DETERMINANTS OF MOBILE ADVERTISING ADOPTION: A CROSS- COUNTRY
COMPARISON OF INDIA AND SYRIA

Mohammed Naved Khan, Kamaal Allil

A COMPARATIVE STUDY OF AMERICAN AND CHINESE YOUNG COMSUMERS’
ACCEPTANCE OF MOBILE ADVERTISING: A STRUCTURAL EQUATION MODELING
APPROACH

Hongwei Yang, Liuning Zhou, Hui Liu


INFLUENCES ON ATTITUDE TOWARD TEXT MESSAGE ADVERTISEMENTS: AN
INVESTIGATION OF SOUTH AFRICAN YOUTH

Justin Beneke, Georgina Cumming, Amy Stevens, Mary Versfeld


PREDICTING SELECT MOBILE SERVICE PREFERENCES BASED ON DEMOGRAPHIC
PROFILE OF MOBILE USERS IN OMAN

Mithun Shrivastava, D. Israel


RELATIONSHIP MARKETING AND CUSTOMER LOYALTY: THE ETHIOPIAN MOBILE COMMUNICATIONS PERSPECTIVE
Rakshit Negi, Eyob Ketema

EXPLORING LOYALTY IN MOBILE INFORMATION SERVICES: THE ROLE OF SOUND
AMUSEMENTS

Fumiyo N. Kondo, Jiro Hirata, Md. Shahriar Akter


CONSUMERS’ INTENTIONS ON USAGES OF IMAGE RECOGNITION OPT-IN
Alex Wang


MOBILE MARKETING AND POLITICAL ACTIVITIES
Catherine W. Cook


UNDERSTANDING THE FACTORS INFLUENCING CONSUMERS’ SELECTION OF
CALLER RING BACK TONES (CRBT): AN EMPIRICAL STYDY 

Dilip Roy, Saikay Banerjee


MOBILE MARKETING COMMUNICATION: LEARNING FROM 45 POPULAR CASES FOR CAMPAIGN DESIGNING
SeyedAlireza Mirbagheri, Meisam Hejazinia


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