MMA invites you to network and enjoy a well-rounded morning experience with a breakfast buffet featuring a diverse array of pastries, savory delights, seasonal fruits, and a variety of beverages.

We are witnessing a rapid evolution of the media landscape, increasingly driven by sophisticated algorithms. In this expansive world, media is playing a growing role in our lives, becoming 100% addressable, shoppable, and accountable. Much of this change is driven by Gen Z's obsession with personalized experiences, quality, and sustainability. This session will dive into the top media trends for 2025 and explore how these trends will shape the way brands tap into the shifting consumer behavior of the influential Gen Z audience in the region, whose growing buying power is set to make a significant impact. Each trend discussion will conclude with clear takeaways for marketers and brands, highlighting significant implications for future campaigns and budget allocations.

Marketing in the MENA region is evolving rapidly, requiring brands to adapt global tech and data solutions to local cultural and behavioural dynamics. This session will highlight the challenges of changing consumer behaviours, cross-platform targeting, and optimizing marketing budgets. Learn how Digimotive leverages content consumption, geo-based data, AI tools, and global tech integrations to drive engagement and deliver impactful results.

SMARTIES Unplugged explores 2024 award winning campaigns. During this session you will hear from last year's gold winners, sharing a case study of their award-winning campaign. This behind-the-scenes session will share an example of an innovative marketing campaign that captured attention, demonstrated creativity and delivered measurable results, making a direct impact to the business.