Effectiveness Research | MMA Global

Effectiveness Research

The COVID era accelerated the growth of e-commerce and a greater focus on new media tactics, digital channels, and measurement programs to meet consumer expectations of a consistent and connected experience. Such metrics, while valuable within their respective silos, can be misleading and result in marketing and business leaders making poor investment decisions on online or offline engagement programs. 

In our latest ROI Genome Report, we are diving deeper into the world of omnichannel marketing and measurement, and how brands can best balance their online and offline presence. It’s time for commercial decision-makers to evolve their thinking to drive impact with a holistic, consumer-centric, omnichannel approach.

Read this report to learn more about key considerations and media principles such as:

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Consortium Partners include Vodafone, Pandora and The Weather Channel
July 16, 2012 (New York, NY) — Today, during the MMA's Mobile CEO & CMO Summit in the Dominican Republic, Greg Stuart, CEO of the Mobile Marketing Association (MMA), announced that the association has secured over $1 million in funding to launch the first-ever global, in-market research project that will evaluate the return on investment that mobile contributes to the marketing mix.
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