MMA

MMA 2014 Regional Smarties Shortlist Announced for LATAM and North America

Impressive list of Brands and Agencies Push the Envelope on Mobile Marketing Across The Americas

New York, NY August 26, 2014 -- The Mobile Marketing Association (MMA), the leading global trade group for mobile marketing, today released the finalists for the coveted 2014 Regional Smarties™ Awards for both LATAM and North America.

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Mobile Marketing Association

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MMA Global 2014 Smarties Shortlist Unveils The Best In Mobile Marketing From Around The Globe

Brands, Agencies and Innovators Rise to the Top of the Exploding Mobile Marketing Industry

New York, NY August 18, 2014 -- As mobile technology and capabilities advance; creativity, innovation and impressive results in mobile marketing set the stage for a future of what’s possible. After weeks of pre-screening from a panel of leading marketers and mobile experts, the Mobile Marketing Association (MMA) today released the finalists for the coveted 2014 Global Smarties™ Awards.

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Mobile Marketing Association

With The Support Of MMA Global, MMA China Finalizes Enhanced Mobile In App Ad Measurement Guidance

Additional Measurement Standards Pertaining to the Mobile In App Advertising Market in China Brings Broad Industry Support

(August 7, 2014, New York and Shanghai) – With the full support and guidance of the Mobile Marketing Association (MMA Global), MMA China today released MMA China’s Mobile Application Advertising API Measurement Guidelines, specifically developed for the China market.

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Mobile Marketing Association

China

mobile in app measurement

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MMA and adidas publish The Mobile Marketing Playbook to Drive Global Marketing Efforts

A step-by-step guide for marketers to leverage the power of mobile in the marketing mix

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Mobile Marketing Association

mobile marketing playbook

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MMA Announces Formation of Mobile Location Data Accuracy Group To Drive Trust and Scale in Location Marketing

Specialist Group to Develop Industry Guidelines and Standards

New York, NY, July 31, 2014 - - The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, today announced the formation of the first ever Mobile Location Data Accuracy Group. The focus of the group will be to eliminate any confusion around mobile location data and to improve the trust and confidence brand marketers and agencies have in mobile location advertising and the data that drives it.

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Mobile Marketing Association

mobile location data accuracy group

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Tremor Video and MMA Release Crème de la Crème: A Guide to Creating Successful Mobile Video Ads

Largest Mobile Video Research Study to Date Reveals Five Key Foundations for Marketers and Creatives

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Mobile Marketing Association

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Daniel Bonner, Global Chief Creative Officer, Razorfish to Chair 10th Annual MMA Global Smarties™ Awards Jury of Creative and Marketing Leaders

Categories for 2014 Smarties Expanded to Include Wearables, Cross-Screen & Native Advertising

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Mobile Marketing Association

Press Release

global smarties

jury

create and marketing leaders

global cheif creative officer

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WARC-MMA – Festival of Media Asia Pacific survey results

Brands have a long way to go to overcome mobile strategy disconnect, reveals latest WARC-MMA – Festival of Media Asia Pacific survey

‘Skills’ identified as the biggest barrier to industry growth
Mobile budgets expected to rise sharply by 2019

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Mobile Marketing Association

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Ten Executives to Join the MMA North America Board of Directors

A collection of marketers, agencies, media and technology enablers lock arms to position the mobile marketing industry for growth

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Mobile Marketing Association

North America

NA Board of Directors

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Mondelez International

American Eagle outfitters

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The Mobile Marketing Association Announces LATAM Board of Directors

São Paulo, Brazil 14 October 2013 – The Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry, today officially announced the new Regional LatAm Board of Directors. This collection of leaders are all great professionals, engaged with the mobile industry and committed to bringing their experience to help the MMA spread its knowledge and education throughout the marketing ecosystem.

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Mobile Marketing Association

Latin America

Regional Board of Directors

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Google

Nielsen

Sony Music Entertainment

Agencia Casa

Enye Technologies