Express Opts for Rich Media Messaging to Boost Sales
Mashable, December 17, 2013

Strong sales over the holiday season can make or break a year. Standing out from the crowd becomes even more important in a year like 2013, when Morgan Stanley has projected retail sales to be the weakest since 2008.

Chicago Shakespeare Theater and Leo Burnett USA kicked off fall production of “Sunday in the Park with George” with a surprise live performance by actors from the musical at the Art Institute of Chicago. What was surprising about the performance? The actors performed in front of a life-sized replica of the famous masterpiece by George Seurat, but this replica was missing key figures from the original work of art. After the performance the audience was encouraged to join a mobile messaging campaign to discover the secret of the missing characters.