Mobile Campaign | MMA Global

Mobile Campaign

Benedict Evans, a partner at Andreessen Horowitz, recently spoke at the Mobile Marketing Association’s CEO & CMO Summit on why mobile is replacing the PC as the center of technology.

Last year most sites saw that mobile usage topped that of desktop. A lot of smart advertisers have already started increasing their mobile spend on mobile, but still many marketers don't understand how big mobile really is. As a result, the marketers that do not shift spending from desktop towards smartphones/tablets are missing out on a lot of consumers. Mobile is already huge for consumers and if you don't act now your brand will really miss out.

How huge is mobile really?

Help your brand take off with Twitter

Twitter is a real-time engagement magnet for audiences, and if you are a network or publisher, you should be using it.

Here's an infographic we came up with that shows you why: 

Help your brand take off with twitter

Elements Therapeutic Massage in Palatine, IL wanted to truly test the effectiveness of their marketing message using various marketing channels. As part of a Chicago-based pilot program with Iris Mobile, a 3 part test was conducted to track the results.


Express Opts for Rich Media Messaging to Boost Sales
Mashable, December 17, 2013

Strong sales over the holiday season can make or break a year. Standing out from the crowd becomes even more important in a year like 2013, when 
Morgan Stanley has projected retail sales to be the weakest since 2008.

Chicago Shakespeare Theater and Leo Burnett USA kicked off fall production of “Sunday in the Park with George” with a surprise live performance by actors from the musical at the Art Institute of Chicago. What was surprising about the performance? The actors performed in front of a life-sized replica of the famous masterpiece by George Seurat, but this replica was missing key figures from the original work of art. After the performance the audience was encouraged to join a mobile messaging campaign to discover the secret of the missing characters.