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IOS

Bottle Rocket's Coca-Cola Freestyle Case Study
Why did we get 
a call?
Coca-Cola had a problem. Their slick new touch-enabled soda fountain, the Freestyle dispenser, could produce literally millions of Coke product combinations. But lines were getting long as people learned how to use Freestyle and played with new combinations.
The answer: a mobile app that consumers could use to create personal mixes beforehand, then share with the Freestyle machine and friends. Problem solved. Well, not exactly. The first version of the app failed to launch. Enter Bottle Rocket.
Tracking Technologies
When it comes to mobile analytics, it all begins with knowing and selecting the best tracking solution. Analytics is the key driver in optimizing mobile marketing campaigns and reaching KPIs.

Trademob understands that this is a very complex landscape so they’ve broken everything down in their white paper, The Ultimate Guide to Understanding Mobile App Marketing Analytics. We created the most comprehensive guide available to shed light on what is the backbone of mobile advertising.

Somo (www.somoglobal.com), the largest independent global mobile marketing company, today announces the launch of its latest app, the Top Gear Aston Martin One-77 Special, produced for Top Gear Magazine. 

Learn what an app marketer needs to know about the impact of the new iPhone 5, iOS 6 and updates to the App Store.

The iPhone 5 release has generated a lot of excitement, but despite all the press, many of the changes to the iOS ecosystem have not been covered in depth. Find out more about the changes to Apple's App Store and how you should advertise.

12:00 PM, September 26th

inneractive is proud to announce that it has joined the North American branch of the Mobile Marketing Association.

Member Mention: