Xapads Media, India’s leading programmatic Adtech platform has appointed veteran marketing expert and business leader Vishal Singh as the Country Head for the India market. In this role, Vishal will be responsible for creating new business opportunities and continuing strong relationships with the existing clients.
MMA Vietnam partnership with Decision Lab to present "The Connect Consumer Q4/2022." The Connected Consumer is a quarterly study conducted by Decision Lab starting in 2019. The study focuses on consumers’ online habits, including social media usage, entertainment (music, movies, online videos), as well as online shopping. Data in this report is collected using Decision Lab’s online panel.
I was honoured to be a part of it & thoroughly enjoyed the event as it was extremely insightful. Your dedication to continuously improving future events is greatly appreciated.
Authored by Prabhvir Sahmey, Senior Director, Samsung Ads
In the land of a billion screens, streaming entertainment is a daily habit for India’s internet users. As our TVs become smarter, larger, offering better content, and hold a more central position in our households, Indians are recognising that connected TV (CTV) is the ultimate device for OTT viewing - as are advertisers.
