MMA Global Indonesia is proud to unveil the Brand Safety & MarTech 2025 Industry Report at an inaugural media gathering on June 5, 2025, at Emtek Hall, Jakarta. This comprehensive industry guide has been curated to inform and inspire senior marketers, business leaders, and domain specialists navigating today’s increasingly complex digital economy. 

Built on a foundation of relevant Indonesian data and forward-looking global trends, the 2025 edition offers a strategic outlook for marketing and advertising professionals seeking to future-proof their campaigns, brand operations, and technology investments. With Indonesia’s total advertising spend projected to reach USD 6.97 billion in 2025, and digital channels expected to account for 56% of that spending by 2029 [1], the urgency to master the tools, ethics, and infrastructure of digital marketing has never been greater. 

The Brand Safety & MarTech 2025 Industry Report acts as a key resource, offering clarity on the evolving intersections between creativity, technology, and consumer trust. This year, its reach expands beyond corporate boardrooms to academic institutions, inviting leaders and experts to engage with the report’s contributors and integrate insights into research and curriculum. 

At the core of the 2025 report lies one undeniable truth: Artificial Intelligence (AI) - This report unpacks the full arc of AI's marketing evolution, offering expert perspectives on data analysis, consumer behaviour modelling, generative content, and the ethical imperatives of responsible AI. The rapid adoption is reflected in Indonesia's AI market growth forecast, which is pegged at USD 9.1 billion between 2025 and 2031 [2], signalling a national acceleration toward data-enabled decision-making and tech-first branding strategies. These themes are discussed alongside vital considerations for maintaining brand integrity in an era defined by algorithmic engagement. 

Indonesia's social marketing landscape is fuelled by its massive digital and mobile-first population. As of early 2024, 49.9% of the total population were actively using social media for brand engagement. Consequently, the country’s influencer economy has prospered, with 62% of online consumers influenced by recommendations before making a purchase. The brands are increasingly leveraging influencer marketing with ad spending projected to grow by USD 257.35 [3] million in 2025.  

This year’s industry report includes more topics such as Convergence of Responsible Media, Ethical Advertising & Privacy Policy for Brand Safety, OTT & Connected TV, Campaign Innovation (Big Ideas, Creativity, Diversity, and Inclusion), Retail Media Network Growth in Indonesia, Brand-Customer Relationships & Behaviors. 

We will also be sharing valuable case contributions from industry leaders (contributor list to be inserted), offering real-world applications and insight into what high-impact brand safety and martech success looks like in practice. 

Explore the report, absorb the insights, and help shape the next chapter of Indonesia’s digital marketing and advertising evolution.