Modern customers no longer appreciate generic sales campaigns and irrelevant text messages. Instead, they love that brands interact with them the same way they do their friends and family. Build and warm The Master Channel concept offers a strategic approach to comprehensive customer care and interaction that prioritizes a primary communication channel, driven by customer data and integrated with popular chat apps like Zalo. By implementing the Master Channel, businesses can prioritize personalized engagement, create better customer experiences, build lasting relationships, and reduce costs compared to the Omnichannel approach.
More than ever, media agencies and brands need access to insights that enable them to measure target audiences and optimise campaigns across platforms and devices for maximum reach and impact.
The 30-minute session will showcase Kantar’s new solution, which enables:
Influencers play a crucial role in shaping consumer’s behavior. Marketers can create better connections with their Target Audiences by knowing their motivations, tastes, and strategies. But in the minds of consumers, what do they truly expect from influencers?
This year, Innity proudly presents the "Connecting Consumers Through Influencers 2023 Report", which aims to offer marketers a look from consumer’s perceptions & behaviors towards influencers. The study offers valuable insights for brands from the key takeaways of previous 2023 Tet campaigns through social listening data and quantitative research, as a prearrangement for Tet marketing in 2024.
We often talk about supporting women in the workplace, but there is an opportunity to amplify our impact by empowering women in all walks of life, not just limited to white-collar workers. Join Venus Teoh, Senior Director at Sabeco and Thanh Anh Nguyễn, Head of Country Marketing at Grab Vietnam as they discuss their views on "women empowerment" and share their stories on how they have extended their impact to millions of Vietnamese women.
