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Now in its fifth annual edition, the 2017 Yearbook is packed with cutting edge insights and case studies of the new wave of tech impacts in mobile marketing. With over 20 chapters by leading players in Asia’s mobile and media ecosystems, this Yearbook is free for download. It also has profiles of the MMA leadership and membership, winners of the prestigious SMARTIES awards in five groups, and comprehensive data sets. From AI and VR to streaming and blockchain, this Yearbook will point you towards best practices and leadership imperatives.

Released: 
June, 2018

Mobile Marketing Association (MMA) announces the first ‘Mobile Ecosystem and ad-Sizing Report’ that deciphers the state of mobile in Vietnam in 2017 – 2018 and what we will see in the future that will further develop in this mobile first economy.

Released: 
April, 2018
Members Only

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The Mobile Yearbook 2017 is an educational and inspirational content hub about mobile marketing, produced throughout the year in a collaborative way with members of MMA Latam.
Released: 
January, 2018
Education Section: 
Released: 
November, 2017
File Size: 
618 KB
Education Section: 
Members Only

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The Mobile Marketing Association is expanding its members-only acceleration tools with our latest release, the MTA Data Acquisition RFI. This template is specifically designed to assist marketers in evaluating and securing higher quality data.

Released: 
January, 2018
File Size: 
532 KB
Education Section: 
Region: 
Released: 
November, 2017
Education Section: 

The Smartphone Usage and Behaviour report from Kantar IMRB & MMA (Apr-Jun 2017) shows that time-spent on smartphones jumped 6% over the previous quarter. Strong demand for messaging services, social media platforms, and entertainment apps helped to drive the expansion of mobile internet usage. Data usage goes up even after free mobile-data offers are discontinued showing data usage is habit forming.

Released: 
November, 2017
Education Section: 
Region: 
Released: 
October, 2016
Education Section: 
Released: 
November, 2017
Education Section: 

MMA programs and working groups are aligned with Brand Marketer’s priorities as confirmed by the Global MM25 Marketer Peer Group. The programs and working groups meet on an ongoing basis to develop and execute industry initiatives that reflect the needs of their initiative area and the brands that support it. The work of many of the programs result in Guidance Reports and best practices.

Released: 
November, 2017
Education Section: 
Released: 
November, 2017
Education Section: 
Released: 
November, 2017
Education Section: 
Released: 
November, 2017
Education Section: 
Released: 
December, 2017
Education Section: 
Most marketers don’t know it, but virtually everyone with a smartphone is playing mobile games. In the U.S. alone this year, some 192 million people will play, and for many of them – young, old, male, female – mobile gaming is a daily habit that outstrips most other smartphone activity in terms of time spent.
Released: 
October, 2017
Education Section: 

An MMA Mobile Gaming Committee White Paper

Most marketers don’t know it, but virtually everyone with a smartphone is playing mobile games. In the U.S. alone this year, some 192 million people will play, and for many of them – young, old, male, female – mobile gaming is a daily habit that outstrips most other smartphone activity in terms of time spent.

Released: 
October, 2017
Education Section: 
Members Only

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If your company is an MMA member and you need log-in information, please email [email protected].

Released: 
October, 2017
Education Section: 
Members Only

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Released: 
October, 2017
Education Section: 
Members Only

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Released: 
October, 2017
Education Section: 
Members Only

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Developed to help marketers get ahead of the curve in securing, organizing and managing quality data. Most researchers, marketers, and analytics people are not data architects, so this guide ensures that the team understands the data assets it will take to be successful with MTA. Specifically, the guide:

  • Provides a section-by-section explanation of considerations that should be taken in the MTA data planning process
  • Defines data asset types and relational structures
  • Defines linking of different types of data

To download a preview of the guide, click here.

Released: 
May, 2020
Education Section: 
Region: 
Members Only

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An MMA Programmatic Committee White Paper

Every marketer covets first-party data, but activating it can still be a challenge.

 “Activating Your First-Party Data: Six Challenges, and How to Solve Them” – a new white paper from the MMA’s Programmatic Committee – is here to help.

The paper takes a look at Scale, Accuracy, Transferability, Latency, Creative and Legal and Regulatory Concerns, offering solutions for each that can take your first-party data to a new level of activation.

Released: 
August, 2017
Education Section: 

Find Out How Mobile Affects the Consumer Journey In the MMA’s Mobile Shopper Marketing Report

Everyone in the marketing ecosystem realizes mobile is inextricably intertwined with the consumer journey. The challenge is in learning how to leverage it.

Released: 
July, 2017
Education Section: 

The Smartphone Usage and Behaviour report from Kantar IMRB & MMA (Jan-Mar 2017) shows that time-spent on smartphones jumped 16% over the previous quarter. Strong demand for messaging services, social media platforms, and entertainment apps helped to drive the expansion of mobile internet usage. But what interested us the most is that we’re now beginning to see the result of government initiatives in driving literacy about digital payments. For the first time we’re seeing usage of mobile wallets among less affluent sections (SEC C/D/E).

Released: 
June, 2017
Education Section: 
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Released: 
June, 2017
Education Section: 
Region: 

A Report from WARC and the Mobile Marketing Association

WARC, a leading source of marketing intelligence, in partnership with the MMA, has just released this special report giving marketers the clearest snapshot available about what marketers are thinking about mobile right now.

By downloading this report, you’ll learn:

Released: 
May, 2017
File Size: 
1.01 MB
Education Section: