2. Case Studies

With 1422 mobile marketing campaign case studies to review, this is the #1 resource for marketers seeking to activate the innovation of marketing through mobile.

e.g. “Consumer Services”, “Coca-Cola”, “Mobile Couponing”

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NESCAFÉ: Turn Your Home into a Café with NESCAFÉ
Kia Motors of America: Kia Niro VR
Peugeot: Peugeot 3008 Airplane Mode Targeting
Goodwill: Donate Stuff. Create Jobs. Mobile Campaign for Goodwill.
Walt Disney: Mobile Video Gold: Disney’s Interactive Mobile Video for Pirates of the Caribbean
VTech: VTech’s Go! Go! Smart Friends Enchanted Princess Palace
Close-Up: How Close-Up Used a Mobile-First Approach to Create Exciting and Intimate Dates for Thousands of “Forever Alone” Millennials
Chiquita Banana: Chiquita Disney Gamification
InterContinental Hotels Group: IHG iMessage App
Elevit: The First Hello
Aquafina: Aquafina Smart Cap Water Reminder
Samsung Vietnam: Samsung 900km from Home
Surf: Surf’s Up!
CA Technologies: Election Night on the Empire State Building
Yapi Kredi: Gary and Metin Mobile Launch
PepsiCo: Mirinda: Release the Pressure
Kozy Shack: Kozy Shack and inMarket: Extreme Pudding Shortage
: Upgrade Your Phone with Firefox
KFC: The Soundbite Chart
Avianca: Avianca’s Carla Chatbot
Jaguar Land Rover: Range Rover Velar AR Test Drive
Beats by Dre: Anthony Joshua versus Wladamir Klitschko: Beats Media House
The Ad Council: GoVoteBot
McDonald’s Australia: McDonald’s Monopoly App
McDonald’s: Snaplications
Coors Light: Coors Light Snapchat Mt. Everest Live Story
Braintree: Tour de Tech
Alcoholics Anonymous: Anonymous Friend
Marriott International: The New Marriott Mobile App: The Perfect Travel Companion
Coronado Brewing Company: Smart Coasters Help Brewery Boost Website Conversions
Maybelline: Celebrity Endorsement in the Age of Social Media
T-Mobile: T-Mobile Tuesdays
AT&T: AT&T and Conan: San Diego Comic-Con 2016
Disney: Disney’s Moana Instant-Play Mobile Video Ad with Dynamic End Card
Pizza Hut: Pizza Hut Social Enablers
Shell: The Shell App
Linksys: Influencing the In-Store Influencers
Reply.ai: BotBot
Ladies Get Paid: Ask for a Raise
L’Oréal Paris Men Expert: Mobile Makeover for Gamers by L’Oréal Men Expert
Ronald McDonald House Charities (RMHC): Blink: A Language of Love Through Light
Maybelline New York: Maybelline Proves E-Commerce and Live-Streaming Were Made for Each Other
Alliance Data: Frictionless Mobile Credit
24 Hour Fitness: 24 Hour Fitness: Out-of-Home Advertising and Mobile Work Better Together — Mobile Amplification Campaign
M Live Platform: M Live GeoFencing Surprise and Delight Platform
Chipotle: Burrito a Friend
IHG: Crowne Plaza Echo
Dove Canada: Dove Snapchat Hack
ITO EN (matcha LOVE): Stay Grounded
Colonial Williamsburg Foundation (CWF): Colonial Williamsburg Explorer iOS and Android Mobile App
Festival Republic: Reading and Leeds Festival 2017
Kia Motors of America: Kia NiroBot
Maybelline: The Maybelline Snapchat Hack
The Cosmopolitan of Las Vegas: Rose, The Cosmopolitan of Las Vegas Chatbot
Daily Action: Daily Action
Samsung Vietnam: Galaxy A, “Say A.”
GSK: MyQuit
Excedrin: The Debate Headache
Coca-Cola Myanmar: Coca-Cola Refresh and Top-Up
TD Ameritrade: Cognitive Education Platform
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