2. Case Studies
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Ally Financial: How Ally Financial Helped a Bunch of Black Creators Break into the Comic Book Industry
PlugSports: PlugSports: Leveling the Playing Field in Athlete Recruitment
Jamp Pharmaceutical: Pharmaceutical Company Uses Small Budget to Create a Bold Metro Station Campaign for TikTok
General Mills: Turning Taco Night into a TikTok Sensation
Harman: JBL Shreds the Runway with Snowproof Earbuds and YouTube Takeover
BP: How Castrol, Walmart, and Larry Fitzgerald Teamed Up to Win Over New Customers Brand: BP
Kraft Heinz: Lunchables' "Lunchabuild This!": Turning Snacks into Creative Building Blocks
Foundation to Combat Antisemitism: An Innovative Campaign to Combat Antisemitism
Clé de Peau Beauté: Martha Stewart and the Thirst Trap
Subway: Subway Coopts Other Brands’ Ads to Make Room for All Its Menu Updates
Dogtopia: Dogtopia Enables Localized Digital Advertising for Franchisees
Dove: Dove Detoxes Your Feed
Dove: How Dove Exposed Unrealistic Beauty Standards on Social Media
Pringles: How Pringles Got Its Groove Back
AT&T: Honoring Black Scientific Excellence
P&G: They Will See You
Ally: Ally Promotes Banking with a Video Game Integration
USGA: How Deloitte Used Augmented Reality to Increase the Value of Its U.S. Open Sponsorship During the Pandemic
Voltaren: How Voltaren Built Its First-Ever Arthritis-Friendly Website and Won the U.S. Market
Brady: This Campaign Shed Light on Suicide Rates
Little Caesars: Little Caesars Re-Releases a Cult Favorite
TUMS: TUMS or Dare
LA Rams: LA Rams AR Uniform Reveal
Bank of America: Local Impact Initiative
Coca-Cola Energy: Coke Energy — This Energy Is For You
Preparation H: Preparation H "Back There Care" Campaign
Excedrin: Excedrin Take Two
ChapStick: ChapStick "Beauty Confessions" Quiz
Bank of America: 1 Billion Dollar Initiative for Racial Equality and Economic Mobility
Cadillac: Cadillac CT5 ASMR Reveal
T-Mobile: T-Mobile Tuesdays
MINI Canada: Hijacking High Gas Prices for High Returns
Chipotle: Chipotle Freeting: A Multi-Channel Mobile Approach
Samsung Galaxy S10+: Do What You Can’t Jimmy Fallon
Pizza Pizza: Blazing into Late Night
BMW Canada: The Perfect 10 Is Now the 8
Samaritan: Beacons of Hope
Lincoln: The Lincoln Way App
The Patrón Spirits Co: Patrón Cocktail Lab
Lane Bryant: Lane Bryant and Vibes
TD Ameritrade: TD Ameritrade Essential Portfolios
T-Mobile: Reaping Rewards with T-Mobile Tuesdays
1-800-Flowers.com: It's Never Too Late, Always the Perfect Gift with 1-800-Flowers
Excedrin Migraine: Excedrin Works 360 Video
Colgate Smart Electronic Toothbrush E1: Colgate E1: The Connected Toothbrush
Build.com: In-Home Preview
Lyft: 2017 Lyft and Kargo Round Up and Donate Mobile Campaign
Neutrogena: Sun Activated Advertising
Walgreens: Balance Rewards
Lincoln: 2013 MKZ/29HD Tablet Magazine Integration