2. Case Studies
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Clear Men: How This Shampoo Brand Resonated with Gen Z
UltraTech Cement: How UltraTech Leveraged Multiple Mobile Channels to Establish Itself as a Home Building Companion
BMO Financial Group: Promoting a Credit Card to Millennials with a Message of Inclusivity
Berocca: Berocca — Get Supercharged at 2pm
Google APAC: Google Shopping Answers Made Easy
Pond’s Unilever: Pond's Face Your Hesitations and #SeeWhatHappens
Nike: Nike Joyride: Getting Reluctant Runners Running
T-Mobile: T-Mobile Tuesdays
KFC: The First Colonel to Conquer Esports
Arcos Dorados Comércio de Alimentos Ltda: FriesList
BMW Canada: The Perfect 10 Is Now the 8
Anmum Fonterra Indonesia: Anmum Indonesia: Mum-to-Mum Ambassador
Ruffles: Ruffles AmiGO
UNIQLO: Top Gifting Choice
Lyft: 2017 Lyft and Kargo Round Up and Donate Mobile Campaign
Instituto AzMina: More than 70%
Maybelline New York: Maybelline Proves E-Commerce and Live-Streaming Were Made for Each Other
Axe: Axelerate Find Your Magic
Dunkin’ Donuts: Waze Order Ahead, Featuring Dunkin’ Donuts On-the-Go Mobile Ordering
Pond's: Pimple Confessions
Isolezwe Newspaper: Asidlale Campaign
Ford: Ford Navidad
truTV: #truTVisAThing Brand Engagement Campaign
Hindustan Unilever: Action Wheel's Lo Kar Lo Baat
FrieslandCampina: Dutch Lady's Flying Farm App
Samsung Vietnam: Watch It with the S6
Danone: Espotá de Risa
Dove Hair: Dove Love Your Curls Emoji
Coca-Cola Roja: Coca-Cola “Share a Coke” Brand Awareness
Unilever Vietnam: New White Shirt, New Beginning
1800flowers.com: Make Mom Smile
Chiquita: Minions Love Bananas
Axe Black: Silent Entertainment
Unilever: Zhonghua — One Hundred Million Smiles
P&G: Your Local Haircast
Tastic: Tastic Red Pot Campaign
Beats Music: Beats Music
Dove: Helping Girls Love Their Hair Deep Down to the “Cell-Fie”
Vodafone Global: Vodafone: Raise Your Game
Cornetto/Unilever: Cornetto My Loveee
Oxygen Media: The Glee Project Casting Call
Hennessy: Hennessy Kaws Mobile Campaign
Starbucks: Let’s Merry Christmas Campaign
La Redoute: mCommerce
Chevrolet: Chevy Game Time App
Probability: LadyLucks Second-Screen Advertising
The DMA and eConsultancy: Seth Godin Gets Buzzed
Samsung Electronics UK: Samsung Love Notes
Dell: Dell’s Multi-Platform Campaign
AT&T: What’s Your Number?
Garanti Bank/iGaranti: Garanti Bank Cross-Mobile Integration
More Case Studies
L’oréal Paris: Magic Retouch — Making the Elder Proud
Wall’s: An Election of a Lifetime
Shield: Shield: Missed Call
FedEx: FedEx Shazam
Yellow Pages Group Canada: ShopWise
Pepsico Lipton Brisk: Brisksaber Uncap the App
Trade Kings’ Amazon Monsta Pops: Monsta Pops Mega Music Giveaway
Doritos: Anyone Can Be Chosen
Choice Hotels: Live Game Integration
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