Sun Launches Worldwide Consumer Site for Mobile Java Technology Based Entertainment (Bango)
March 31, 2006
Java Technology Based Entertainment (Bango)
Sun Launches Worldwide Consumer Site for Mobile
Santa Clara, Calif., March 22, 2006 – Sun Microsystems, Inc. (NASDAQ: SUNW) the creator and leading advocate of Java(TM) technology, today announced the launch of mobile.java.com. Mobile.java.com offers mobile Java technology-based applications for purchase and download, along with information for consumers about Java technology and the Java brand. Subscribers on more than 250 wireless carriers worldwide can access the new site via a web browser on any Java Powered mobile device (cell phone, PDA, etc.).
The new mobile web site is a companion site to Sun's java.com, the popular consumer entertainment site for Java powered games, productivity tools etc. and the global home to “Get Java Free” for the desktop. Upon its debut, mobile.java.com will already contain a range of Java Powered mobile applications including: action game Cannon Fodder, racing game Lotus Challenge, timed puzzle game Sudoku Solver, a winter wonderland-themed game called Snow Doku and NetChess that enables interactive play with live chess masters around the world. Developers of Java Powered games and other consumer content who wish to promote and sell their applications to a global audience are encouraged to submit their requests via the web site at www.java.com/en/dukeszone/featuresubmission.jsp.
“With over three billion Java Powered mobile devices in the hands of consumers worldwide, Java technology is the smart choice for developers, carriers and consumers seeking to deliver and run the most exciting mobile content. With the creation of mobile.java.com, Sun plans to provide a trusted site for consumers to discover, purchase and download mobile Java applications and to accelerate global awareness and market growth for the benefit of mobile carriers and developers,” said Mark Herring, senior director, Java Brand Programs at Sun.
On mobile.java.com, Java developers can sell and deliver their games, ringtones, videos and other applications directly to mobile phone users worldwide on any network and use Bango, the mobile content enabler, to bill consumers anywhere in the world for their content. Powered by Bango's “browse and buy” technology, developers retain total flexibility and control over product offerings and pricing. This “direct-to-consumer” approach operates in conjunction with mobile carriers' content portals and offers consumers a range of ways to pay depending on the network users are on.
About Sun Microsystems, Inc.
A singular vision -- "The Network Is The Computer"(TM) -- guides Sun in the development of technologies that power the world's most important markets. Sun's philosophy of sharing innovation and building communities is at the forefront of the next wave of computing: the Participation Age. Sun can be found in more than 100 countries and on the Web at sun.com.
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