Thursday, September 22, 2016
Registration & Breakfast
Registration & Breakfast
Session hosted by:
Session hosted by:
Mobile Marketing and Advertising Trends 2016-17
Mobile Marketing and Advertising Trends 2016-17
A look at the latest consumer trends in media and technology and how they will impact mobile marketing and advertising going forward.
CEO, Marketing + Media Alliance APAC | Global Head of SMARTIES WW and BOD Asia Pacific
MMA APAC
Indonesia’s Digital & Mobile Audience Measurement Gameplan
Indonesia’s Digital & Mobile Audience Measurement Gameplan
With the appointment of comScore by the Indonesian Digital Measurement Consortium (IDMC) as the approved online audience measurement partner for Indonesia, mobile measurement will be an important part of upcoming development. Joe Nguyen, comScore Senior Vice President, Asia Pacific, will provide an overall view of how mobile fits within the larger digital measurement. He will also present an overview of the Indonesia digital landscape based on recent studies.
Learnings from MMA APAC Mobile Marketer of the Year
Learnings from MMA APAC Mobile Marketer of the Year
For the past two years, Unilever Indonesia has consecutively been awarded MMA Smarties Asia Pacific Mobile Marketer of the Year. At a time when many other marketers are still testing the mobile waters, Unilever Indonesia has displayed remarkable consistency in deploying mobile to meet its branding and marketing goals. This session will unveil the process and journey to incorporate mobile as a key element in the overall marketing strategy.
Head of Integrated Digital Marketing, Media & Commerce Hub Personal Care and Head of Media
Unilever Indonesia
Mobile Moves People: The Art & Science of Building Brand on Mobile
Mobile Moves People: The Art & Science of Building Brand on Mobile
The new mobile experience has people expectation of brands to into a more immediate context and moments that are pressuring marketers.
This fireside chat will discuss how to balance the science of people-based marketing solutions with creative to boost presence and winning in a omni-channel mobile world.
Interviewer
Networking Break
Networking Break
Unifying Chat, Social, Commerce and Ads - The Next Frontier for Brands and Advertisers
Unifying Chat, Social, Commerce and Ads - The Next Frontier for Brands and Advertisers
Mobile messaging apps are the new face of social media. Research have shown that they are used almost nine times a day, five times the average for all mobile apps. As its users are loyal, and "always-on", mobile messaging apps are becoming more top of mind for many brands and advertisers; and evolving into “eco-systems” rather than standalone messaging apps. While it is certain that companies such as Facebook, Twitter, Google and LinkedIn will be dominating the headlines for years to come, it is quite clear that the new faces of social media - “Dark Social” messaging services such as Line, WeChat and BBM are transforming the way consumers and brands interact.
Winning the War of Conversion
Winning the War of Conversion
Traditional marketing practice used to focus on awareness without emphasizing on consumer conversion. Today, mobile marketing strategy is more focused on conversions and personalized experience. However, target consumers are exposed to overwhelming amount of media. This poses a big problem for brands to effectively deliver their message and attract the right consumers. Find out how your brand can better connect and engage with the consumers from those who already succeed in winning the war of conversion.
Moderator
In Partnership With:
Building the Foundation for Advertising in the Mobile First Indonesia
Building the Foundation for Advertising in the Mobile First Indonesia
Amit shares his vision for advertising in Indonesia. He talks about the role of Telco operators, local Publishers, Agencies, Brands, eCommerce companies and Ecosystem partners and also reflects on the changes in Architecture and its benefits for marketers.
Lunch Break
Lunch Break
Session hosted by:
Session hosted by:
The New Fluid Mobile Consumer
The New Fluid Mobile Consumer
Consumers today expect personalized and seamless brands experiences, and the ability for a brand to anticipate their needs wherever they may be. This session will share how consumer demand is forcing the convergence of creative and data (art & science), and share examples of how this brand is connecting to today’s digital savvy consumers.
Moderator
Let's Not Talk about Digital Marketing
Let's Not Talk about Digital Marketing
This session talks about the possible areas of investment that are being made into mobile both at a strategic level versus tactical and the important of the medium in the growing landscape of mobile consumers in Indonesia. For Indonesia’s mega brand like HM Sampoerna what are the key takeaways and learnings.
Unlocking the Magic of Mobile - Forging an Emotional Connection with Consumers
Unlocking the Magic of Mobile - Forging an Emotional Connection with Consumers
The panel will discuss the Impact of mobile on marketing - how has it changed / impacted the role of a brand marketer while identifying underlying consumer trends - identifying key shifts in behavior, consumption patterns and consumer needs specially the Millennials. How do you reach, engage and create emotional connect with them and measure the effectiveness on the dollar invested. Panel will also cover best in class approach and its impact with creative & messaging - native, video and mobile first executions to engage & be relevant to consumers in an environment affected by Ad – blocking..
Division Head – Integrated Marketing Communication Digital Service
Indosat ooredoo
Moderator
In Partnership With:
Mobile Gaming: The Game Changer. How do Brands Communicate to a Pokemon World?
Mobile Gaming: The Game Changer. How do Brands Communicate to a Pokemon World?
Pokemon Go is today's biggest game that changed the world and all that was possible via Mobile and App-world. See how one game can hypnotise people and disrupt the world in many aspects and see how brands were able to leverage this trend and virtual reality. Learn how Mobile has made gaming mass and how POKKT has worked with leading brands in SEA to help them reach their TG
Measuring What Matters
Measuring What Matters
Do you lack complete transparency in your mobile marketing funnel?
Are you missing the true value of your customers in a cross-device economy and O2O world? AppsFlyer is the market leader in mobile advertising attribution & analytics, helping marketers to pinpoint their targeting, optimize their ad spend and boost their ROI. During this session we’ll cover how to optimize mobile campaigns based on what matters - true ROI.
Networking Break
Networking Break
In Partnership With:
Build Your Brand on Mobile
Build Your Brand on Mobile
Changes in consumer habits and preferences are channeling the shift towards mobile video. For advertisers looking to boost results, digital video is the most powerful engagement tool. How are changes and innovations in the market shaping advertisers’ attention and priorities? This session will discuss best practices in the mobile video revolution.
Panel: Making Big Data Work for Marketing
Panel: Making Big Data Work for Marketing
Thanks to digital advertising innovations in the past years, the lines between creative and data have begun to fuse and, with that, a new type of digital marketer has emerged. Join our panel and discover how by harnessing data and embracing creativity, brands can drive well-crafted and highly targeted marketing campaigns.
Moderator
In Partnership With:
Changing the Conversation from “Delete” to “Engage"
Changing the Conversation from “Delete” to “Engage"
Hear first-hand what successful Growth Drivers do in practice from our panel of admired business leaders. Discussion on the most successful Growth Drivers changing their organizational and leadership capabilities. Explore the Hallmarks of Growth Drivers, such as customer-centricity, conscious speed, collaboration and courage – essential to spot and exploit opportunities for customer-centered growth.
Moderator
A Little More Conversation: Creating Emotional Bonds with Consumers
A Little More Conversation: Creating Emotional Bonds with Consumers
Relationship is now the new currency. Successful companies win relationships with consumers by building trust and solving their pain points through authentic conversations, creating emotional bonds. This session shares case studies of innovative companies who leveraged chat platform, combined with the advance of machine learning, to scale up such conversations while maintaining seamless experience. The session also shares what the near future will look like and why brands should act now.
Closing Remarks
Closing Remarks
Networking Reception
Networking Reception
Smarties Indonesia Gala Dinner
Smarties Indonesia Gala Dinner
Hosted by:
Hosted by:
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