Agenda | MMA / Marketing + Media Alliance

Agenda

Thursday, October 15, 2015

Registration and Networking

In Partnership With:

Session 1 Hosted by:

Andi Sadha
Founder & Partner
Activate Indonesia

Opening Remarks: Finally, We Know for Sure Mobile Marketing WORKS!

Rohit Dadwal
CEO, Marketing + Media Alliance APAC | Global Head of SMARTIES WW and BOD Asia Pacific
MMA APAC

Welcome Speech: MOBILE IN A CREATIVE ECONOMY

Role of Mobile in a Creative Economy
Triawan Munaf
Chairman
Badan Ekonomi Kreatif (BEKRAF) Indonesia

The Third Wave of Digital Marketing

In the next few years, consumers will see an explosion of devices and objects connected to the Internet, everything from your car to your body. Over 130 million wearable technology devices alone will be shipped in 2018, and by 2020 some 50 billion “things” will get plugged into the Cloud. All of these new digital connections will bring more data and more marketing opportunities for brands to better connect to and service consumers, everything from bio-metric targeted advertising to new branded utilities and experiences. In his session, Norm will share examples from his recently published book Adaptive Marketing, which illustrate how marketers are exploring the post-mobile Third Wave of Digital Marketing.
Norm Johnston
Global Chief Strategy & Digital Officer
Mindshare

Mobile Consumer Insight to Strengthen Audience Relevance

Mobile technology not only has changed how people communicate, but also how people live their life. In this talk, Haryati will discuss the innovation in consumer mobility and a new business solutions driven by Big Data and mobile technology which helped aide the use of personalized marketing in a connected world.
Haryati Lawidjaja
VP of Digital Advertising
Telkomsel

Evolution of Mobile Advertising

Mobile advertising has come a long way in a very short time. From SMS on feature phone to video ads on smartphones, we have evolved. But this evolution did not happen without the growing pains, one of those being mobile measurement. AppsFlyer will whisk you thru the rapid growth of the industry and what tools are available to mobile marketers.
Ronen Mense
President & Managing Director, APAC
AppsFlyer

Networking Break

In Partnership With:

Session 2 Hosted by:

Shinta W. Dhanuwardoyo
Founder & Chairwoman
Bubu.com

Free-G: Communication project that became a big data goldmine using mobile and served to measure non-digital media like TV

Case study on the new age of marketing giving holistic view of 360 degree of marketing amplified with mobile leading to a rich database of insights on products, marketing communication, media and indeed consumer habits in ways that are not possible through alternate means.
Shireesh Joshi
Chief Business Officer & President
Open Network For Digital Commerce (ONDC)

Bringing together social, commerce and ads

Mobile messaging apps are the “new kids on the block” of social media. The always-on nature and high engagement rates among users make them highly desirable for brands and advertisers, and we are now seeing them becoming more like “eco-systems” than stand alone messaging apps. While it is certain that companies such as Facebook, Twitter, Google and LinkedIn will be dominating the headlines for years to come, it is quite clear that the new social kids on the block, the mobile messaging services such as Line, WeChat, BBM are currently very much changing the way consumers and enterprises interact.

Matthew Talbot
Chief Executive Officer
BBM

Turbocharging Mobile Effectiveness - 5 Best practices that help brands change the game

Mobile marketing is effective, it works. However as a brand you need to make it work for you. Making it work and producing game changing mobile advertising requires a combination of insights, creative execution, data driven thinking and efficient optimization. InMobi shares the best practices of the millions of campaigns that it has run to make mobile advertising attractive to consumers and effective for brands. Based on data from several award-winning campaigns, these insights will help you reimagine mobile advertising.

Aldo Fajar
Marketing Lead, L'Oreal Paris
L'Oreal Indonesia
Jayesh Easwaramony
VP & GM, Asia Pacific, Middle East and Africa
InMobi

The Future of Mobile Measurement

Mobile has enabled marketers to do things they could never do before, such as understand motivations at the point at which it occurs and reach remote audiences. In this insightful presentation, Tim and Kerry will take us through the measurement debate, discuss how to improve your understanding of the consumer at the individual level, and widen your perception of ROI to understand the real “what and why they buy.”
Tim Kelsall
Chief Client Officer
Kantar
Kerry Brown
Vice President, Southeast Asia
comScore, Inc

Lunch

FACEBOOK LUNCH & LEARN WORKSHOP

Limited to the First 50 registered guests from brands and agencies only

Strategies that will set your business apart in Mobile

Mobile has changed how businesses compete and operate, new tactics and approach needs to be adapted in order to win the ever-changing mobile world. Get real insights from those who have done it as business owner, media agency and platform. Learn from them in 40 minutes how your business can excel in this fragmented mobile environment.

To join the workshop register here with your MMA Forum Registration details.

Haswar Hafid
Deputy Director of Digital and Emerging Media
Emtek Media
Himanshu Shekhar
CEO, GroupM South East Asia & Pakistan
GroupM
Rizki Suluh Adi
Chief Marketing Officer
Everywhere.id

Session 3 Hosted by:

Edward Kilian
Chief Marketing Officer
OLX Indonesia

Keynote: The Power of Relevance, Making Creative Connect

We talk a lot about the revolution in technology, but we’re seeing this being paralleled by a creative renaissance of equal value. Mobile devices are driving the decade’s second great revolution in consumer communications: video. This session will explore creativity in a connected world, the explosion of mobile video and the implications and opportunities for brands and advertisers.
Fergus O'Hare
Head of APAC
Facebook Creative Shop

Mobile advertising is dead. Long live mobile advertising

Today’s consumers spend most of their time on mobile devices. But how do you maximize reach and results on mobile? This presentation will uncover key mobile advertising trends & strategies for 2015 and beyond. We will address how to reach custom audiences through targeting, how to engage audiences through the power of sight, sound and motion through video ads, and finally, why adopting native advertising on mobile will be a must for brands this year.
Vikas Gulati
Managing Director, APAC
AdColony
Manav Sethi
Group CMO
Eros Now

No two markets are same yet they are not different

Joshua would share the dynamics of the world two largest markets and infers on the similarities and difference between the two. The session would also provide insights on how the two media landscapes on mobile may change and share learnings from each of these markets, specially what can Indonesia can learn from China.
Joshua Maa
Founder
MadWorks

State of App Nation in Asia and how to take advantage of mobile app data

Flurry from Yahoo presents the latest stats on app usage in mobile based on the 700,000 apps Flurry Analytics tracks. App growth in Asia nearly doubled last year- 98%! Dive deep into what's driving growth in Asia app usage and how usage differs across countries.
Nitin Mathur
Senior Director, Marketing (APAC) & Head of Media (INSEA)
Yahoo

Panel: The Mobile Innovation Cycle: What’s Real, What's Next, and What's Begging for Disruption

The pace of change and opportunities for marketers in mobile are continually growing. This session will delve into both organic and leap frog growth in the changing landscape with a key focus on location, attribution, measurement beacons and other mobile technologies that are changing the way brands engage with consumers throughout the path to purchase.
Rohit Sharma
Founder and CEO
POKKT Mobile Ads
John Sinke
Assistant Vice President Digital Marketing and eCommerce
Resorts World Sentosa
Madan Sanglikar
Cofounder, Head of Agency Relations, & Chief of Staff
Affle
Moderator
Piotr Jakubowski
Head of Digital
VML Indonesia

Tea Break

In Partnership With:

Session 4 Hosted by:

Ranjana Singh
Technical Advisor
WPP Indonesia, Vietnam

Panel: Key Principles to Becoming Mobile Capable

Different companies are at different levels of mobile capability, some have reached a level of maturity and others are finding their way on the journey. The panel will discuss what are the key common principles to becoming mobile capable using examples from their clients perspective and will give insight into how media owners can best work with agencies to build mobile insight and capability.
Ongki Kurniawan
Managing Director
Line Indonesia
Dippak Khurana
Co-founder & CEO
Vserv
Wishnutama Kusubandio
CEO & Co-founder
NET MEDIA INDONESIA
Magnus Ekbom
Chief Strategy Officer
Lazada Group
Moderator
Ashutosh Srivastava
Founder and Chairman
Veros Ventures Pte Ltd

Going Mobile Now With the New Indonesian Consumer

As mobile has become indispensable, everyday media consumption habits have been replaced by hundreds of fragmented interactions that occur instantaneously. Today's battle for hearts, minds, and dollars is won (or lost) now in micro-moments—intent-driven moments of decision-making and preference-shaping that occur across the consumer journey. This keynote will delve deeper into this new model and what it means.

Veronica Utami
Country Director
Google Indonesia

Keynote: Leveraging Mobile To Drive Innovation and Enhance Brand Experiences

Mobile is no longer a device or channel - it is a great opportunity to create innovative experiences to connect with consumers. Rahul will share approaches to driving innovation on mobile platforms and connecting with the ‘always on’ consumer across the Developing and Emerging markets.
Rahul Welde
Director
Left Field Collective Ltd

Closing Remarks

Cocktails

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